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Digital Marketing Portfolio

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Digital Marketing Portfolio

  1. 1. DIGITAL MARKETING AND SOCIAL MEDIA PORTFOLIO Auden Johnson audendjohnson@gmail.com
  2. 2. About Me: Education-Slide 3 About Me: Experience- Slide 4 Social Media Accounts- Slides 5-9 Blogging and Web Design- Slides 10-12 Sample Content- Slides 13-16 Contact Me- Slide 17 2 Table of Contents
  3. 3. About Me- Education Education • Masters in Information and Library Science- Pratt Institute • Masters in Publishing: Digital and Print- New York University Relevant classes • Marketing and Branding • Social Media Marketing • Principles of Art and Design • Website Architecture and Content Creation • The Role of Video in Publishing • Website Production: Managing a Digital Brand Software • Adobe Photoshop • Adobe InDesign • Adobe Lightroom 3
  4. 4. About Me- Experience Experience • 5+ years of experience • Social media marketing-Twitter, Facebook, Pinterest, Google+, Instagram, YouTube, Flickr, Tumblr, LinkedIn • Design content to share online- image quotes, videos, gifs, infographics • Develop marketing campaigns • Connect with Influencers • Monitor analytics- Twitter, Facebook and Google- to determine the effectiveness of the campaign • Create content to promote brand online • Set up and manage newsletter • Establish and run a blog • Follow industry professionals to stay-up-to-date on digital marketing best practices • Act as digital marketing consultant to owner of Aubey LLC- small press publisher • Conduct keyword research to increase Search Engine Optimization and discoverability • Conduct market research • Use Hootsuite and Tweetdeck to schedule content to be shared on social media • Search stock photo sites for images to attract consumers Auden Johnson studied digital marketing. As an author, she manages her own digital marketing campaigns. 4
  5. 5. Social Media 5
  6. 6. Social Media Accounts 6
  7. 7. Social Media Accounts 7
  8. 8. Social Media Accounts 8 Instagram Pinterest
  9. 9. This Tweet Increased Followers by 64% 9 Manage Aubey LLC’s Twitter Account
  10. 10. Blogging and Web Design 10
  11. 11. Design Blogs and Websites http://audenstreasury.blogspot.com/ http://www.aubeyllc.com/ 11
  12. 12. Setup Blogs at Request 12
  13. 13. Sample Content 13
  14. 14. Content Marketing: Sample Content Blog post Twitter http://audenstreasury.blogspot.com/2017/02/dealing-with-fear-in-your-writing-life.html 14
  15. 15. Content Marketing: Sample Content Blog post Facebook http://audenstreasury.blogspot.com/2016/11/behind-book-cover-design.html 15
  16. 16. Image Marketing: Sample Content Find more content @ http://adenisej25.deviantart.com/gallery/ https://www.behance.net/audenjohnson 16
  17. 17. CONTACT AUDEN JOHNSON audendjohnson@gmail.com Twitter @audendj Facebook @audendjohnson Instagram/audenjohnson 17

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