• To success: Critical to the current delivery timebox
• Walking skeleton
• Functional and meets legal/regulatory requirements
• Not competitive in the marketplace.
• makes product worthwhile existing
• Makes it competitive.
• Uncertain revenue potential
• Aren’t so crucial for market visibility.
• Won’t make it into the MVP unless the product
is very well-funded.
• Not critical
• Won’t be in the MVP. (Like alternative colors)
Add great value
Relatively easy to accomplish.
Maybes (like could-haves)
easy to develop
Add great value to the product
Take considerable time and effort to develop
The inclusion of effort increases applicability to real-world situations
• Introduces User Journey into prioritization.
• Ranking features under respective activity
ort / Money
• Similar to the Must-have MoSCoW features.
• Does not necessarily mean cheap.
• So expected that they do not contribute positively to satisfaction.
• Dose not add much value.
• Perhaps they have limited use-cases that
barely anyone uses.
• Whose quality can be a differentiator.
• Like: screen resolution and fuel consumption/battery life
• provide a key competitive advantage
• make up your Unique Value Proposition.
• novel features that people want to show their friends.
• delighter features drift towards basic over time.
( ultra-HD becomes basic, folding screen is a delighter)
Kano: a Japanese professor