Presentation on Netflix

1. Brainware University

2. Guided By – Dr. Anirban Mondal
Assistant Professor
Department of Management
Brainware University
Name – Astik Maity
Student Code – BWU/BBA/20/086
Subject – Principles Of Marketing
Subject Code – BBAC302
Brainware University
Department of Management

3. Content
 History.
 Netflix Customer’s and Business.
 S.W.O.T Analysis.
 Strategy.
 Conclusion.

4. History
 Founded by Marc Randolph & Reed Hastings on Aug 29, 1997 in California.
 Originally a website that rented DVDs through mail posting and traditional
pay-per rental model ( P.P.R.M )
 In the early 2000, The P.P.R.M was dropped and launched it’s well-known
subscription model.
 By 2005, Netflix had 35,000 different flims titles and shipped1 Million DVDs
out every day.
 In Feb 2007, Company introduces the video on demand ( V.O.D)

5. Customers
 Netflix is always customer centric strategist.
 Now provides online streaming to answer the needs of it’s Customers.
 Today, Netflix is the market leader in streaming movies and T.V shows
Business
Netflix Competes In the two Different Markets
 DVD Rental Industry & Online Television & Premium Video Industry ( O.T.P.V.I )

6. Strengths
 Strong Brand Image
 Unique customer recommending algorithm
 Original Content
 A.T.A.W.A.D Platform
Weakness
 Internal Cost
 Raising Subscription Prices

7. Opportunities
 Growing Market
 International Opportunities
Strategy
 1997-2006, Creating a new business model
 2007-2010 Developing a powerful platform for every needs
 Since 2011 : Extending it’s business and acquiring new
customers

8. Threats
 Competition
 International Regulations
 Hollywood and other content providers

9. Conclusion
 Netflix is the perfect example of a company that uses Internet to
reinvent the market although the company came as a disruptive, ahead of
time, many are now trying to implement a similar business model to
compete it.
For Ex : The Viral Fever Videos ( T.V.F ) in India by Arnubh Kumar.
 While Netflix as a product is ahead by a step, the future of it is uncertain
as it is given way to other competitors like Google with Google Movies and
Amazon Prime Videos also Hotstar by Star India and many more..

10. Tha K YOU
