Leveraging LinkedIn For Your Small Business

Astek Academy
LinkedIn Workshop

Tim McDonald and Rachel Yeomans
Social Media Team, Astek

www.astekweb.com © 2012 Astek Consulting LLC

What is LinkedIn
&
Why is it Important?


Table of Contents
What is LinkedIn & Why is it Important
 What is LinkedIn
 Statistics
 Why LinkedIn is Important
• Personal Branding
• Networking
• Education
Profile Makeover
The LinkedIn Timesheet
Status Updates
Groups
Questions


What is LinkedIn?
The number one social networking platform for
professional growth and networking

Image courtesy of BusinessInsider

A few stats…
As of 11/3/11, LinkedIn operates the world’s largest
professional network on the Internet with more than
135 million members in over 200 countries &
territories
As of 9/30/11, LinkedIn counts executives from all
2011 Fortune 500 companies as members
Its corporate hiring solutions are used by 75 of the
Fortune 100 companies


Why LinkedIn is Important
Personal Branding
 An optimized profile means optimized Google results
 Stand out among others in your field
 Show you’re an “expert”
• Recommendations
• Group and Discussion Involvement
Result: The next time someone searches for
“Communications” or “Public Relations” or “Interior
Design” – they find YOU


Personal Branding


Networking
 People use LinkedIn for professional growth & development. They
are looking for you!
 More importantly, you may be looking for them and their
connections as well.
Result 1:
 Search
 Connect
 Enforce Relationships
Result 2:
 Existing Connections
 Introductions


Networking


Education
 LinkedIn boasts the largest professional Question and Answer
forum
 Ask questions and get them answered
 Answer questions and become recognized
Result: When your connections receive their LinkedIn
Activity emails, you’ll be near the top above everyone
else, therefore reminding them of you and your
business.


Education


The Profile Makeover


Your Headline


Personalization


Fill Everything Out
Keywords, keywords, keywords!


Applications
Download these!
 Skills & Expertise

 Box.Net
 BlogLink by TypePad(if applicable)
 Slideshare(if applicable)


The Order of Things
Summary
Skills & Expertise
Publications (if applicable)
Applications
Experience
Volunteer Experience & Causes (if applicable)
Recommendations
Education
Additional Information
Personal Information
Contact For…


Settings
Located in the upper-right corner of LinkedIn

Update each setting to your preference


The Routine of Things
Update your status daily
Answer questions daily
Post and/or comment in at least one group daily
Ask questions as they arise
Ask for recommendations every quarter


To-Do List
Update your headline
Personalize your website information
Personalize your LinkedIn URL
Fill in your Profile
 Summary
 Experience
Download applications
 Box.net
 Skills & Expertise
 Optional applications: Slideshare&BlogLink by TypePad
Organize the layout of your LinkedIn Profile
Ask for recommendations


Time Management


Yes, You Do Have Time…
All it takes is 15 minutes
 5 minutes: Post one Profile status update
 5 minutes:
• Comment on one Group Discussion post
• Post one Group Discussion post
 5 minutes:
• Answer one Question


Status Updates


Status Updates
Share an update
 Option to include a link
Polls
 Create
 Participate
Events
 Search
 Create


Polls


Events


Groups


LinkedIn Groups
Extend relationships with existing network
 Alumni group, Association, Company, or Non-Profits
Be an industry leader
Lurk First
Demonstrate your expertise
 Add your opinion to a discussion
 Answer questions
One-on-one networking opportunities
 Reply privately


LinkedInQuestions & Answers


Ask & Answer Questions


Thank You!
Tim McDonald
tim.mcdonald@astekweb.com
Twitter.com/TimMcDonald

Rachel Yeomans
Rachel.yeomans@astekweb.com
Twitter.com/Rachelyeomans

Astek
773-486-6666
Facebook.com/astekweb
Twitter.com/astekweb
LinkedIn.com/Company/Astek-Consulting

Leveraging LinkedIn For Your Small Business

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