Incremental test automation helps retailers save money by optimizing their cost of quality. Implementing test automation incrementally based on factors like revenue traffic and budget allows retailers to focus testing on high priority areas. This leads to earlier detection of bugs, faster delivery of features, and reduced failure costs. A case study describes how a retail chain benefited from using a digital commerce quality automation framework with an incremental approach. They saw reductions in regression cycle times, test development efforts, and overall test suite size.