1. A Structured and Scalable Approach to Solving the Integration Challenge Presented by: Nigel Davies Vice President Solution Delivery, Vortx Ashland, OR www.vortx.com

2. Prior Approach and Challenges AspDotNetStorefront WIS is a data model centric versus complete business object approach to integration therefore integration layer need to compensate with data syncronization, business and validation logic Data structures are AspDotNetStorefront centric versus normalized to industry standard for business objects Product / Variant / Color and Size are not represented in external format Payments and discounts are header level versus 1:n forms of credits used to pay for the order No flexibility in passing project level attributes Custom one off implementation of integration on a project Point to Point Customer/system specific message formats Repeat same design challenges and bugs on every project Narrow focus on short term project goal

3. The critical question is Process Syncronization to... ...enable different deployment configurations ...enable process integration of business logic across components ...reduce complexity by common shared services ...enable the implementation of enhanced capabilities

5. External Systems Vortx Integration Platform http / https SOAP File / ftp Socket MS MQ SQL Project Sp. Alerting Transform Routing Queueing OAGIS Transport Protocols Vortx Integtration Platform Cross-Application Business Process Management ASPDotNetStoreFront ASPDotNetStoreFront ASPDotNetStoreFront ASPDotNetStoreFront Database Business Logic

9. Common reference adapter model to hook up to the service bus

11. The Case for a Canonical Integration Model All integrated components speak the same language Quality assurance of public interfaces and standardized processes Shared pool of competence (one standard) within Vortx One component can be exchanged with another Connectivity to external components through open standard Commercial EAI tools support OAGIS out-of-the-box Internals and ”raw” APIs are hidden and managed by Vortx Integration Platform Protects Vortx intellectual property and customer investment Common on-ramp to Vortx project solutions Message and message flows are standardized Common set of business documents (messages) Common set of processes (correlated messages)

12. Core Integration Services Drop Ship E-mails Customer Application On-line StoreApplication SyncItemMaster (Product) Item Maintenance SyncInventory Receipts SyncSalesOrder (Order) Customer Places Order Customer E-mails

13. Drop Ship E-mails On-line StoreApplication Inventory and Order Application SyncItemMaster (Product) Item Maintenance Sync Parties (Customer) Account Maintenance SyncInventory Receipts SyncSalesOrder (Order) Customer Places Order SyncSalesOrder Customer Places Order SyncSalesOrder Shipping Application UpdateSalesOrder (Shipment) Manifest Package Customer E-mails Extended Integration Services

14. Includes a Number of Admin Refinements

15. Vortx Integration PlatformExample Solutions

16. Toolup.com Toolup.com is in the Internet Retailer Top 500 Needed to migrated away from an in-house developed solution that was difficult to support Wished to extend capabilities to improve overall conversion rates Business Processes to enable included: Storefront order capture Multi-Channel Shopping (eBay, Amazon, PPC) Order Fulfillment Inventory and Accounts Payable

17. Product Feeds Inventory Mgt and Accounting On-line Store C. Shop Prophet 21 Channel Advisor Amazon eBay Advanced Search Google Commerce Search Order Fulfillment Picking Report Order Feeds FedEx Ship Manager MMSI Integrated Utilities Bronto Who’s On PayPal RKG P. Reviews Amazon Payment

18. Who

19. Sunrise Identity Introduction We are experts at enhancing your brand creatively and responsibly. • Marketing and promotional merchandise agency • Talented group of passionate marketing professionals • Provide full suite of solutions to wide range of clients • Bellevue, Washington headquarters • Established in 1976, closely held privately-owned company

20. • Dozens of B2B E-comm sites powering Sunrise Identity Programs for 12+ years • 2010 Researched PCI compliant options selected AspDotNetStorefront • Engaged with VORTX to design and develop ERP integrated solution Let’s look at a couple sample sites…

24. Internal site for Partners only (Employees)

25. LDAP login using Corp authentication (150,000+ Employees)We can’t show you the inside of the site, but we certainly can take a look at the back end integrations…

32. Overall Benefits of Vortx Integration Platform Flexibility Integration via configuration is possible When not development is focused on the 10% not the 90% A single event can be sent in many different directions to support more complex integration scenarios Scalability Can handle 100,000’s of messages per day Can connect multiple applications to enable an integrated business process Supportability Automatically deals with exceptions Proactive notification when it cannot Allow manual recovery of exceptions using a command queue In Summary Lower Cost of Ownership

33. Thank You for your Time Questions are Welcome Nigel can be contacted at nigel.davies@vortx.com