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4ps of Marketing Mix(TATA).pptx

  1. TATA Group’s headquarters, the Bombay House TATA Group is an Indian multinational conglomerate manufacturer of automobile, airplanes and other products, headquartered in the city of Mumbai, India. Founded in 1868 by Jamshedji Tata, the company gained international recognition after purchasing several global companies. It is one of the biggest and oldest industrial groups in India. Each Tata company operates independently under the guidance and supervision of its own board of directors and shareholders. With an increase of US$55 billion in just some months Tata group now stands on a market capitalisation of US$318 billion as of October, 2021.
  2. Type: Private Industry: Conglomerate Founded: 1868; 153 years ago Founder: Jamshetji Tata Headquarters: Bombay House, Mumbai, Maharashtra, India Area served: Worldwide Key people: Ratan Tata (Chairman Emeritus) Natarajan Chandrasekaran (Chairman) Products: [I have discussed this on the next page] Revenue: US$103 billion[2] (2021) Owner: Tata Sons (66%) Number of employees: 800,000 (2021) Website: www.tata.com Jamshetji Tata Ratan Tata
  3. TATA’s products
  4. TATA motors price details
  5. TATA motors price details
  6. TATA steel price details
  7. TATA tea price details
  8. TATA SKY price details
  9. TATA SKY price details
  10. PLACE The TATA group has been international in its approach to business from its inception. The Founder, Jamsetji Nusserwanji Tata, began his business career in international trade in China and England. The businesses he later established in India measured up to international standards and used world-class technology. A substantial portion of the group’s total revenues are from outside of India, with the UK and the US being the two main contributors. Each operating company in the Tata group has its own international strategy as an integral part of its overall strategy, depending on the nature of the industry, opportunities available and the competitive dynamics of the global stage.
  11. Beginning with Tata Tea’s acquisition of Tetley in 2000, Tata companies made several significant overseas acquisitions including Corus by Tata Steel, Jaguar and Land Rover by Tata Motors and Brunner Mond by Tata Chemicals – all in the UK; Daewoo Commercial Vehicles by Tata Motors in South Korea; NatSteel in Singapore and Millennium Steel in Thailand by Tata Steel; and General Chemical Industrial Products by Tata Chemicals, Eight O’ Clock Coffee by Tata Tea and Tyco Global Network by Tata Communications in the US. In 2004, Ratan Tata, then Chairman of Tata Sons, summed up the Tata group’s efforts to internationalise its operations thus: “I hope that a hundred years from now we will spread our wings far beyond India, that we become a global group, operating in many countries, an Indian business conglomerate that is at home in the world, carrying the same sense of trust that we do today.”
  12. Europe The Tata group has been present in Europe since 1907, when Tata Limited was established in London. Today, there are 19 Tata companies across the continent, with 60,000+ employees. In the UK, Tata is among the largest industrial employers, operating in over 40 locations. Jaguar Land Rover, Tata Steel and Tata Motors are leading Tata companies in the region.
  13. North America The Tata group has had a presence in North America for over 70 years. Today it is one of the largest India- headquartered multinationals with 13 companies and more than 35,000 employees. Prominent companies operating here are Tata Consultancy Services, Jaguar Land Rover, Tata Communications, Tata Technologies, Tata Steel, and Tata Chemicals.
  14. Asia Pacific The Tata group’s presence in the region is from the early 1970s, when Tata Precision Engineering was set up in Singapore. Today, the group has over 16 operating companies and employs over 7,000 people in the region. Singapore is a nodal international location for the group with over 3,300 employees.
  15. China The Tata group has had links with China since the latter half of the 19th century when Jamsetji Tata began his career in international trade. Tata companies employ about 3,600 employees in China today, with Tata International, Tata Consultancy Services, Tata Steel and Tata Global Beverages leading the pack.
  16. Middle East and North Africa The Tata group has a significant footprint in the Middle East and North Africa region, with over 23 companies, $3 billion in revenues and over 12,000 employees. The major Tata companies here are Jaguar Land Rover, Voltas, Tata Communications, TCS, Indian Hotels, Tata Consulting Engineers, Tata Global Beverages, Tata Steel and Tata Motors.
  17. Adress of TATA motors
  18. TATA’s promotion through different sources Instagram
  19. Instagram
  20. Facebook pages
  21. Facebook pages
  22. Newspaper
  23. Newspaper
  24. “I hope this information is enough for your kind information of TATA group.”
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