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4Ps of marketing Samsung.pptx

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4Ps of marketing Samsung.pptx

  1. 1. SAMSUNG About Samsung: Lee Byung-Chul launched Samsung as a commercial company in 1938. The company expanded into food processing, textiles, insurance, securities, and retail during the next three decades. In the late 1960s, Samsung entered the electronics business. Samsung has a diverse product portfolio and a presence in a variety of product categories. The Samsung Smartphones, such as the Samsung Note series and the Samsung Galaxy series, is the brand image drivers for Samsung Samsung manufactures a wide range of consumer and industrial electronics, including appliances, digital media devices, semiconductors, memory chips, and integrated systems, among other things. It has become one of the most well-known names in the technology industry, accounting for almost a quarter of
  2. 2. products they sell: Refrigerators Washing Machines Microwave Ovens
  3. 3. Dishwashers Air Conditioners Air Purifiers Mobile phone and Buds
  4. 4. Marketing Strategy of Samsung:  Samsung employs a variety of marketing techniques and strategies to draw clients to the brand and encourage them to purchase its products. Samsung Marketing Strategies As a result, the company’s marketing plan is effective, allowing it to expand and advance in a variety of ways.  Brand Ambassador strategy of Samsung-  To promote their devices, Samsung has teamed up with celebrities. Through this relationship, celebrities were able to promote their phones and other businesses across a variety of social media platforms. Collaborations with A- list celebrities can guarantee a rise in brand exposure due to their large fan base.  They have worked with several well-known celebrities, including BTS, BLACKPINK, Huma Qureshi, etc.
  5. 5. Digital Presence of Samsung-  Samsung’s success in digital marketing can be attributed to its adept use of social currency to achieve corporate results. Customers’ level of engagement with a brand, as well as their readiness to share knowledge with others, is characterized as social currency. By extending its social media presence, Samsung has done its best to provide customers and brand loyalists with the chance to share their Samsung experience with those in their circle—friends and family members.  Brands like Samsung must speak to the interests and concerns of the many segments of the population that their products target. This means they have social profiles on all of the major social networks. Samsung has done a commendable job on the same and is well-represented on all major social media sites, including Facebook, Twitter, YouTube, and Instagram. Through its specialized social media pages, Samsung has very attentive and committed customer care teams available.
  6. 6. Digital Marketing Campaigns of Samsung Samsung has positioned itself to be a community-oriented brand impacting audiences worldwide by introducing various marketing campaigns. Along with a promising marketing strategy Samsung also does a great job in promoting its products and appealing their audience with exceptional marketing campaigns. Recently during Pride Month, the brand celebrated with the community displaying with pride the importance of diversity and how Samsung stands as an ally for the LGBTQ++ community on its Social Media handles.
  7. 7. Enjoy having a look at these exceptional Marketing Campaigns by Samsung.
  8. 8. Here’s the marketing campaign that made people reconsider their options since Samsung directly targeted its main competitor by comparing its brand to Apple iPhones. This video took the world by storm when it went popular on the internet
  9. 9. Adventurous Branding Image The purpose of brand films is to acquaint your audience with your values, visions and ultimately the core of your brand. You can get your brand across using visuals, sounds and storytelling in a way that would be impossible through any other medium. Remembering the outdoor themed ad campaigns a lot of time, Samsung is always side-reflecting an adventurous concept in as a brand image in a notable amount of time. In their brand film from 2013 as below, we see 18 perilous locations from Scandinavia filmed in -31 Celsius with helicopter shots and husky dog sleds and snowmobiles. The film is being used by Samsung to promote their new Heat Pump, N-Series specially for Scandinavia but also had shown at exhibitions and trade shows globally.
  10. 10. Bringing Art and Creativity To the Room  A technology brand needs to be futuristic and has to display its talents in a powerful way. As always comparing to Apple, Samsung seems and appears to be more technologic and analog, however it’s at its opposite in the advertising world.  The ‘future’ starts with a child gazing at the monster on the window while playing at home, then the robot-applicable tattoos, design clothes in an interactive mirror, foldable smartphones and the phone-operated ultrasounds came to life. The spot makes the cut with a real-life meetup to slay an augmented reality monster, balancing the quaint optimism of the classic song with an equally optimistic view of an unknown future.
  11. 11. Out of the Box Marketing  We all are aware of that Samsung’s product pricing strategy is not in A-class and competitive generally as on purpose. That’s where the brand needs to develop other extracurriculars to make their products and serves its technology interestingly. Just like thinking outside of their box.  Samsung’s “Galleried” spot above makes picture frames great again.. Spending a day at the museum, art-lovers are getting shocked about how the precious artworks inside the frames suddenly dissapear. A bunch of people, terrified, looking at blank
  12. 12. Covering Cause Marketing and Social Responsibility in Balance  Another type of marketing that almost all brands cover in order to draw attention for making world a better place, social responsibility projects are always essential for Samsung.  Samsung Italy’s meaningful project, PizzAut, is a tablet app designed for people with autism. Aiming to create an inclusive work environment for people with autism, Samsung Italy built an app that makes restaurant management easier and provides them a chance to get involved in the society.  Created by FCB Milan, the app has been designed by engineers, UX designers, psychotherapists, language experts to reveal the challenges which are usually faced with.
  13. 13. Expertized in How To Make Clever Attributions  Just the spot called “Growing Up” doesn’t mean the brands grow up and stop bickering with each other in the marketing world.  Before the launch date of the iPhone X, Samsung rolled out a new spot which is entirely about mocking Apple. That wasn’t the first time Samsung mocked Apple (we stopped counting, to be honest) but this time, they’re making it more fun. Created by Wieden + Kennedy Portland, ‘Growing Up’ refers to everything from storage space to water resistance — and of course the endless line-ups which is the funniest part. After watching the film, even the fans of Apple we bet can’t help but smile.  The spot begins in the year 2007, as the first-gen release of iPhone. The hero, Erik, of course buys the product, while his future-girlfriend Lauren has a Samsung by 2013. Eric started having storage issues even in the old version of iOS . Then, in 2013, when they compare the screen sizes and the water resistance, the results are shameful.
  14. 14. Advertising Strategy of Samsung  Samsung involves heavy promotions in their advertising strategy by using both push and pull strategy. By following push advertising strategy, Samsung places their products through sales and advertising strategies. it is done by heavy investment on traditional advertising. In the push advertising strategy, Samsung spot placements in the major events like Super Bowl.  Again, Samsung uses social networking sites such as Facebook, Twitter, Youtube etc. to maintain their online presence regularly. Through these social media marketing strategies, Samsung builds and maintain a relationship with the customers. They also declare announcements of their new products in the social networking sites. These types of initiatives are included in pull advertising strategy.  Samsung used to tied up with celebrity in advertising their products. They never tied up with David Beckham for the advertising of their Samsung Galaxy Note & Samsung Galaxy. Again, Samsung hired Bollywood actress Nargis Fakhri for advertising Samsung Galaxy in India.  Samsung used to follow another way of advertising their mobile phones by focusing their attention on gathering audiences. Samsung started the advertisement by telling basic information about Samsung phones to the customers. This technic informs the customers about the brand name of the phones by zooming into Samsung phones so that the customers are able to see the brand name printed on the phones.
  15. 15. In terms of Samsung Electronics, all of their advertising activities are designed to provide accurate information to the customers through high-quality advertisements and these sort of advertisements help the customers to take the decision whether they will buy the products or not. In a broad sense, Samsung’s advertisement is centered on the empowerment of corporate brand identity and product. Besides these, common global advertising strategy ways of Samsung are •TV advertisement •Print advertisement •Point of Sale advertisement In conclusion, we can say that Samsung is very effective in terms of advertising their products. Samsung creates association with their products and uses those associations to appeal their customers and try to make them one of the customers of their products. Samsung basically uses their advertising method in two ways, direct 7 indirect methods. The indirect method, they advertise their products through television, internet, and other media. And in the indirect method, Samsung let their customers know that the new products are good to use
  16. 16. Conclusion Although the quality, design and technological specifications of consumer electronics remain important characteristics in the decision making process of a consumers’ purchase, marketing strategies and tactics have a crucial impact on the perception of existing and potential customers. The reputation of a company, including their ethical behaviour, from human resources to their impact on the environment at large and the perception of industry innovators in their specific market can influence the profits of a company in a significant manner. This paper has presented how the external environment can influence the marketing strategy of a company and how Samsung Electronics’ current practices are in line with the demands and realities of the consumer electronics market across the globe. Although the competition is fierce and
  17. 17. Samsung’s rivals in the TV market share are other well-known global brands such as LG, Sony or Panasonic, the ethical behaviour of Samsung has helped the company increase their revenue each year, through launching products that attract the technological savvy customers, as well as launching promotional offers for the customers who are more price sensitive. Samsung’s ambition to become a global leader in the consumer electronics industry is complemented by their investment in research and development and marketing functions of the organisation, as well as adapting a strategy of glocalisation, using their recognisable brand name but becoming aware of the needs and desires of customers in each local market. All in all, this paper proves that time and resources invested in developing a strategy that focuses on the needs and desires of customers across the distinct markets that a global leader operates in translates into increased profits and reputation building
  18. 18. Thank you Any Questions? You can find me at: aagamgoda1213@gmail.com

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