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4Ps of Marketing Management (Rolls-Royce).pptx

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4Ps of Marketing Management (Rolls-Royce).pptx

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In this presentation I have covered 7Ps of Marketing (Rolls-Royce)
1 Product
2 Price
3 Promotion
4 Place
#4psrollsroyce, #7psrollsroyce, #adsenserollsroyce, #marketingrollsroyce, #presentationrollsroyce, #priceofrollsroyce, #productsofrollsroyce, #processofrollsroyce, #physicalevidencofrollsroyce, #people

In this presentation I have covered 7Ps of Marketing (Rolls-Royce)
1 Product
2 Price
3 Promotion
4 Place
#4psrollsroyce, #7psrollsroyce, #adsenserollsroyce, #marketingrollsroyce, #presentationrollsroyce, #priceofrollsroyce, #productsofrollsroyce, #processofrollsroyce, #physicalevidencofrollsroyce, #people

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4Ps of Marketing Management (Rolls-Royce).pptx

  1. 1. ROLLS ROYCE Strive for perfection in everything you do
  2. 2. INTRODUCTION ● Rolls-Royce was a British luxury car and later an aero-engine manufacturing business established in 1904 in Manchester, United Kingdom by the partnership of Charles Rolls and Henry Royce. Building on Royce's reputation established with his cranes they quickly developed a reputation for superior engineering by manufacturing the "best car in the world". The First World War brought them into manufacturing aero-engines. Joint development of jet engines began in 1940 and they entered production. Rolls-Royce has built an enduring reputation for development and manufacture of engines for defence and civil aircraft.
  3. 3. In the late 1960s, Rolls-Royce was adversely affected by the mismanaged development of its advanced RB211 jet engine and consequent cost over-runs, though it ultimately proved a great success. In 1971, the owners were obliged to liquidate their business. The useful portions were bought by a new government-owned company named Rolls-Royce (1971) Limited which continued the core business but sold the holdings in British Aircraft Corporation (BAC) almost immediately and transferred ownership of the profitable but now financially insignificant car division to Rolls-Royce Motors Holdings Limited, which it sold to Vickers in 1980. Rolls- Royce obtained consent to drop 1971 from its name in 1977. The Rolls-Royce business remained nationalized until 1987 when, after renaming the owner Rolls-Royce plc., the government sold it to the public. Rolls-Royce plc. still owns and operates Rolls-Royce's principal business, though, since 2003, it is technically a subsidiary of listed holding company Rolls-Royce Holdings.
  4. 4. The 4 P’s of ROLLS ROYCE Product Price Place Promotion
  5. 5. Product Rolls Royce is a globally recognized luxury car brand based in England. Rolls Royce is an extremely high end luxury car maker specializing in providing cars to elite clients. Rolls Royce has several prominent brands like Phantom, Dawn, Ghost, Wraith etc. in its product line up in its marketing mix. The brand is a subsidiary of German auto giant BMW. Rolls Royce Motors offers customized cars to customers, and the company has nothing to do with Rolls Royce brand which is another conglomerate with the same name. Rolls Royce cars have a unique identity of a long front bonnet, metallic finish exteriors and customized interiors. Rolls Royce also offers Coupe or convertible variations for some its models. The products and cars basically define the ultimate criteria for luxury in the automobile segment. Since Rolls Royce focuses only on a niche premium segment, the annual sales of the brand worldwide are only in the range of 3500-4500 cars.
  6. 6. PHANTOM RULE ONE Ensure your Phantom is clean and presentable Unleash your inner renegade. Phantom invigorates those who defy convention. With its rebellious aura, it’s the ultimate icon, reinterpreted by icons. RULE TWO Maintain the correct image expected of your Phantom In a world that tells you what to do, follow your instincts. Rolls-Royce allows you to customise your Phantom to suit your personal preferences whether that’s transporting your most prized possession… …or adding another essential component you’ve envisioned. Journey to the far reaches of your imagination. RULE THREE The ticking of the clock should be the only thing you hear The quietest Rolls-Royce ever created, the perfect foundation to create your own noise. Discreet placement of cutting-edge technology ensures nothing detracts from the sheer pleasure of the exquisitely appointed Phantom Suite.
  7. 7. PHANTOM EXTENDED UNIQUE HAS NO RIVAL The creation of Phantom Extended is the creationof legacy. Like the Siamese Fighting Fish, no two are ever the same. As the vision of the patron is melded by artisans, the legend is brought to life. Phantom Extended stands alone, powerful and beautiful. Master of its domain. A STATEMENT OF ORIGINALITY Each Phantom Extended is singular; no two are ever the same. Each Phantom Extended is crafted to the vision of its patron, a manifestation of our philosophy that unique is rarely experienced. Phantom Extended is made in your image, not for your image. AN EXPANSIVE EMBRACE The Suite of Phantom Extended is an exquisite sanctuary, crafted to the exacting vision of its patron. Beauty and comfort combine beneath the celestial canopy of Phantom’s iconic Starlight Headliner. The quietest Rolls-Royce cabin ever conceived is a cosseting and tranquil haven. Cutting-edge technology is discreetly placed to ensure nothing detracts from the sheer pleasure of splendid carriage only Phantom can deliver.
  8. 8. CULLINAN SUPREME LIBERTY This is freedom absolute. The first all-terrain SUV from Rolls Royce makes luxury off-road travel a reality for the first time. Pinnacle luxury is now effortless, everywhere. LUXURY FOR ALL Share unforgettable adventures in the company of friends. With its spacious interior, Cullinan accommodates every traveller in unparalleled comfort. POTENCY AND PACE From Scottish highlands to Arabian deserts. From Austrian mountains to the epic landscapes of the United States. Cullinan conquers three continents and 12,000 miles of the world’s toughest terrain to showcase its supreme capability in partnership with National Geographic. EMBOLDENED ADVENTURE Cullinan is an all-terrain, all-season SUV. Drivers journey in confidence, knowing that Cullinan’s limitless performance capability underpins every excursion. Within Cullinan’s generous cabin, passengers are safe, secure, and supremely comfortable. UNCHARTED IN COMFORT Discover new horizons with ease. Venture beyond your comfort zone – in uncompromised comfort. Within Cullinan’s palatial Suite, you are cosseted from the elements in pure luxury.
  9. 9. GHOST A VISION BEYOND THE VEIL A WHISPER IN THE WIND SEEK ME, FEEL ME WHEREVER YOU ARE IN THE WORLD I AM YOUR NEW DESIRE
  10. 10. GHOST EXTENDED COME AWAY WITH ME Let’s get lost in a world belonging only to us. A world where we see clearly. On our search for clarity, we will find serenity, peace, and beauty in simplicity. To know me is to know yourself.
  11. 11. WRAITH VELOCITY. VERVE. DRAMA. The ultimate grand tourer. A lightning-quick specimen that thrives on thrill and waits for no one. Spirited performance underscored with Electrifying pace. ATHLETIC PROWESS Propelled by a muscular engine, Wraith accelerates with purpose and brawn. EXQUISITE STYLE A hyperdynamic silhouette offset with design cues signalling master craftsmanship and taste. Open the door on discovery. Let Wraith light the way.
  12. 12. DAWN Dawn is an emblem of spontaneity. A drophead coupé crafted to empower the free spirit. Dawn is for those who take off at a moment’s notice, going wherever the road leads. It is for the individual who will never be tied down. With Dawn, let inspiration guide you. As the sun dwindled over the city, our senses came alive. The open road beckoned; the thrill of freedom was tangible. We danced in the rain, defying the seasons. Dawn’s essence, urging us on. Atop the Alps, we felt vibrant. The limitless horizons stretching before us.
  13. 13. BLACK BADGE DARE TO BE DIFFERENT Black Badge is for those who reject conformity and live on their own terms. It’s for the innovators, trailblazers, rule-breakers — and above all — those who dare. BOLDER IN ATTITUDE Black Badge is an audacious alter ego, designed with enhanced torque, power, and control. BOLDER IN PERFORMANCE Experience the responsiveness of dynamic handling. Wherever the night takes you, expect unrivalled capability and finesse. BOLDER IN BESPOKE Emerge from the shadows with custom colourways and personalised features that defy convention. BOLDER IN EXPRESSION Make a statement with daring accents. These are icons, intensified. A VISION IN BLACK Cultivate your darkest desires.
  14. 14. Price Rolls Royce motor cars are premium priced cars and they serve only extremely affluent and rich clients. The pricing in its marketing mix is kept high as they offer products, services and finishing of the highest quality and also offer customisation as per the requirement of the customer. Rolls Royce offers cars starting at a base price of $200,000- $250,000. These prices for Rolls Royce are the entry level prices. Customisations, additional add-ons, interiors etc can increase the price of the cars as per the customers needs and wants. The costliest Rolls Royce car was Hyperion Pininfarina priced at $6 million per car. In India, the starting price of Rolls Royce cars in at INR 4 crore. This clearly shows that the brand is not disrupted by an competitor pricing and simply focuses on offering highest quality and a premium price.
  15. 15. Place Rolls Royce has a tremendous worldwide presence. The brand has offices spread in 50 countries worldwide. People from over 150 countries like US, UK, India, Middle East, Australia, China etc use Rolls Royce cars. Rolls Royce is headquartered in England, where they have the administrative and production facilities for the customers. Since Rolls Royce has a limited client base, they have been extremely diligent in having a strong distribution network of its cars. Since Rolls Royce are customized, spare parts and servicing are provided by the company and they are delivered to the customer's doorstep. The company follows an extremely niche market mix strategy when it comes to place and distribution of cars and spare parts.
  16. 16. How many countries does Rolls Royce operate
  17. 17. Promotion Rolls Royce has a tremendous legacy and is an inspirational brand. It is not a product which the masses will buy and hence Rolls Royce does not follow the conventional advertising strategy in its marketing mix. Since this caters to a niche segment, using mass media like TV, print, online ads etc doesn't make sense for the company. Rolls Royce being a sought after luxury brand and a social status symbol, attracts elite people. Word of mouth, usage by rich and successful celebrities, businessmen etc make Rolls Royce a powerful brand. This is the biggest marketing or brand awareness which the company can do. For its customers, Rolls Royce ensures they are engaged through various activities like exclusive merchandise, expensive gifts etc. Also, regular PR coverage through newspaper articles, TV shows etc reiterate the prominence and dominance of the luxury car brand. Hence, this gives an insight in the marketing mix of Rolls Royce motors car brand.
  18. 18. Promotion Strategy of Rolls Royce Rolls-Royce has established itself as a luxury brand with global recognition since its inception. It has succeeded in building in the minds of consumers a strong ideal brand value. Its marketing techniques include displays at high-profile events, expensive hotels, and exclusive vehicle shows. Rolls Royce caters to an extremely exclusive and niche market, and the company relies heavily on word-of-mouth advertising from happy customers who unknowingly become brand ambassadors and marketing agents for the company. Now that we have understood the marketing mix of the company. We should next explore the campaigns done by the company
  19. 19. 1. Rolls-Royce “One of one” by Havas London It is a film in which, Siamese fighting fish is compared to a Rolls-Royce Phantom to show how each is an “exquisitely unique creation” with no competitors. The campaign, which is Havas London’s first for the brand, aims to emphasize that Rolls-Royce Phantoms are commissioned on a custom basis and are “one of a kind.” It is one of a series of short films from Sam Pilling who is known for his films at F1 sports cars and BMW.
  20. 20. 2. Rolls-Royce “The spirit of ecstasy” by Hingston Studio The House of Rolls-Royce is a new effort launched by Rolls-Royce Motor Cars to bring the tales, experiences, and legends associated with the legendary brand to life. Hingston Studio designed and directed the video, which uses a combination of motion capture, 3D scanning, live-action, and animation to produce an engaging 2.5-minute story. With the digital shift, online presence is a must to grow, with that said let us view the digital presence of Rolls Royce.
  21. 21. COMPETITORS COMPANY Bentley Motors Maserati Audi DESCRIPTION For more than a century, Bentley Motors has been handcrafting cars. The Bentley Continental GT, Bentley Bentayga, and Bentley Flying Spur are the current models in the Bentley lineup. They symbolize the height of luxury automotive workmanship, as well as a move toward an all- electric future, with hybrid powertrains already available on select models. Maserati has set the standard for automotive design with unique vehicles that are luxurious yet athletic, and always have incredibly distinct lines. The brand’s cars have grown larger, longer, and more streamlined, moving away from the rounded, curved, sinuous characteristics of its early years. Audi has been selling high-end cars in India since 2004, but in 2007 it merged with Volkswagen Group Sales India and began developing long-term plans which included significant investments, recruitment drives, and strong sales services to do better to become India’s top luxury car. Audi cars are available in 110 countries all over the world.
  22. 22. A Picture Is Worth a Thousand Words
  23. 23. THANKS!

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