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Hong Kong . Thailand . Singapore . Philippines . China Only Online Payment Provider in the Philippines to Achieve the Highest Security Compliance Certification in the World: PCI-DSS Compliant Payment Provider by VISA eCommerista LaunchPad Steps 4 to 7

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AsiaPay- Your Online Gateway to SEAsia & China

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<ul><li>Who we are </li></ul><ul><li>AsiaPay provides one of the most comprehensive, secure, cost-effective payment solutions and services to banks, merchants and individuals . </li></ul><ul><li>First in Asia </li></ul><ul><li>First leading electronic payment service provider and gateway solutions provider in Asia </li></ul><ul><ul><li>Currently serving 11 leading banks in HK / Asia </li></ul></ul><ul><ul><li>Serving over 3,000 leading merchants in HK / Asia </li></ul></ul><ul><li>Market leader in Hong Kong, now expanding to the rest of Asia. </li></ul><ul><li>First in the Philippines </li></ul><ul><ul><li>The premier payment and eCommerce solutions provider affiliated with the leading bank & Philippine credit card acquirer: BDO </li></ul></ul><ul><ul><li>PesoPay – the first eCommerce payment service to Merchants </li></ul></ul><ul><ul><li>eBigay – the first to enable the non-profit organizations to receive online donations </li></ul></ul><ul><ul><li>First to partner with four largest international credit cards: Visa, MasterCard, American Express, and JCB. </li></ul></ul>

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PesoPay and BDO direct merchants

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PesoPay an BDO direct merchants

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Asian Bank and Merchant Reference (80% market share in HK)‏ Financials eBusinesses

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eCommerista LaunchPad Step 4: Choose Your Shopping Cart: How will your customers shop?

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Hong Kong . Thailand . Singapore . Philippines . China

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Hong Kong . Thailand . Singapore . Philippines . China Possible design templates for eMalling

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Hong Kong . Thailand . Singapore . Philippines . China

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Did you know? Filipinos are the world's leading Internet consumers of social networking, video watching, photo sharing and blog reading. Can they be the world's leading online shoppers? Finally, the World's #1 Online Store Creator arrives in the Philippines via eMalling. eMalling is based on OSCommerce/ZenCart, which runs 193,000 stores worldwide.1 out 5 online stores runs on OSCommerce/ZenCart. Ready to be connected with PesoPay ePayment to receive credit card online payments? Visit Hong Kong . Thailand . Singapore . Philippines . China Asiapay introduces it’s new service called eMalling that enables the Filipinos to have shopping experience taken to a next level. With this online store system, it minimizes the fear of Filipinos worrying about their cards being used by others. eMalling has its cool feature called pre-authentication - a tool and an added process that makes it harder for fraudsters to purchase using stolen credit cards. eMalling also allows the consumers to pay on a recurring mode, which, according to the Credit Card Association of the Philippines, 80% of the credit cards in the Philippines are on stretch payments. That said, eMalling becomes a prefect tool for companies who wants to target the Filipino market worldwide.

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Can they be the world's leading online shoppers? Finally, the World's #1 Online Store Creator arrives in the Philippines via eMalling. eMalling is based on OSCommerce/ZenCart, which runs 193,000 stores worldwide.1 out 5 online stores runs on OSCommerce-ZenCart. Ready to be connected with PesoPay ePayment to receive credit card online payments? Visit Hong Kong . Thailand . Singapore . Philippines . China Be able to create your online store from the world leader in online store creation, OS Commerce-ZenCart. Enjoy rich reporting tools to manage your eCommerce. Most developers in the Philippines have knowledge in PHP/Open Source, the development language of eMalling.

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Hong Kong . Thailand . Singapore . Philippines . China

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Hong Kong . Thailand . Singapore . Philippines . China

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Hong Kong . Thailand . Singapore . Philippines . China Online Shopping Purchase Process Summary

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Customer can easily choose on the products depending on the categories set by the store owner.

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Simply add the item in the cart by clicking the “add this to my cart” button. You can even write a review on this product or tell the item to a friend.

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When you click the “go to check out” button: you will be redirected to the store shipping information * Shipping methods can be modified or remove in Zen Cart if the store owner does not want to display it.

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If you are not logged in, the emall will ask you to log in first before making any purchase or register for the first time

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The customer can simply input the credit card details inside the store

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The final step is to click the confirm button if you are sure to purchase the item

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The customer will be prompted that the payment is successful. He will also receive an e-mail that confirms his purchase.

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After successful purchase, the customer returns to the emall

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Hong Kong . Thailand . Singapore . Philippines . China

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Hong Kong . Thailand . Singapore . Philippines . China

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Hong Kong . Thailand . Singapore . Philippines . China eCommerista LaunchPad Step 5: Decide How Your Customers Pay: Show me the money!

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Flow: From Check Out to Payment Page Upon Checkout There is a visible or invisible redirection to payment page

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Flow: Payment Page Input Process & Approval Payment page appears Enter credit card no., expiry date, card verification no. (CVN)

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Realtime Payment Success or Failure Leads to Redirection

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Online Process: What happens to your online transaction 5. Transaction is approved/disapproved by the bank and credit card company 1. Customer shops online 2. Transaction is encrypted with 128-bit SSL secured 3. Transaction can be made thru various channels 4. Transaction is received by online payment gateway

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Most of the leading shopping cart platforms already have instant payment Integration modules set-up. Simply key in the payment account details and start receiving online orders and payments

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Most leading shopping carts allows the merchant to customize payment experience of customer and numbering of electronic customer receipt

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The provisional invoice or temporary receipt number can easily merge with the payment report

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eCommerista LaunchPad Step 6: Form Your Virtual Store Team: Who will mind your store online?

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Hong Kong . Thailand . Singapore . Philippines . China The choice of Shopping & Payment Platforms Will Be the Most Vital Determinant of Who & How Your Ecommerce Will Run

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A s i a P a y L i m i t e d Most of the Leading Shopping Platforms Are Open Source, Free & Supported by Active Communities

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Most leading platform already have complete dashboards handling practically every aspect of ecommerce management

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Managing store catalog and categories is also generic

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CATALOG > Add new Astro Boy product/item

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Adding product by one or by batch can be done in real time

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Backend Shopping Page Updating the store pages do not require programming since the shopping platform automatically handles it

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CATALOG > Create special deals, featured products, reviews Reporting & Pricing Totals are Intuitive & Change Friendly

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MODULES > Payment Modules and Shipping Modules Amending Payment & Shipping Only Need Setting Changes

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CUSTOMERS Realtime Payment Success or Failure Leads to Redirection

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REPORTS Generating Sales, Customer & Inventory Data Tend to Be Much More Instant, Intuitive & On Demand than Retail

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eCommerista LaunchPad Step 7: Exercise Your Fraud & Risk Management Framework: How do you secure your business online?

48.
Data encryption, data masking and IP track CVV2 / CVC2 validation 3D-secure authentication Real-time payment behaviour analysis and alert on fraudulent potential payments Exceptional sales, retrieval and chargeback tracking and analysis Latest fraud trend, controls and technologies update with banks and card associations Real-time payment filters on IP, card prefix, velocity, limits, countries…etc. Payment transaction monitoring and analysis Know-your-customer (KYC) Merchant company, products and website review Reference resources, workshop training and advisory support Risk and Fraud Management Framework for eCommerce Merchant Education Operations Control Payment Monitoring Control Fraud detection and alerts Risky Payment Filters Payment Authentication Secure Transaction Processing Industry Market Update Merchant Acquisition Control PCIDSS Compliant System and Security Management Risk & Fraud Management

49.
Surveyed Industries based on respondents (90 e-Commerce merchants and IPSPs from Hong Kong, China, India, Malaysia. Philippines, Korea, Australia, Singapore, Japan, New Zealand) Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007 Survey/ Analysis Checklist taken from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific

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Fraud as a percentage of Sales Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007 Checklist: What is Your Industry Fraud Rate?

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Who is responsible for implementing fraud policies in your organization? Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007 Checklist: Who is the Fraud Master in Your Org?

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Do you accept International Order? Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007 Checklist: Will I Serve Local or International Market?

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Do you require customers to register to complete a purchase? Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007 Checklist: Will I Require Customer Registration?

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Do you require registration, do you require activation? Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007 Checklist: Will I require automatic or manual activation?

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Do you deliver goods to customers who fail to screen customer verification process? Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007 Checklist: What is Your Verification Process after Payment Approval?

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What Fraud Management Tools do you employ? Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007 Checklist: Do You Deploy Anti-Fraud Tools?

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Do you require customer to present their card upon delivery? Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007 Checklist: Do I receive physical identity check?

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<ul><li>Findings </li></ul><ul><li>Most of the purchase is not required user name and password. Majority of the failed attempt login us not blocked </li></ul><ul><li>Majority of them have no Order Verification Process for Order Taking and Delivery </li></ul><ul><li>Majority of them have no CVC2 Implementation </li></ul><ul><li>Majority of them have no VBV Implementation </li></ul><ul><li>Majority of them are not paying alert on the IP address matching with card number issued or place of delivery </li></ul><ul><li>Majority of them would not call customer before delivery </li></ul><ul><li>Majority of them are not required to show the credit card upon the delivery. </li></ul>Survey/ Analysis Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007

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Suggestion and Best Practices

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<ul><li>Prevention </li></ul><ul><li>System </li></ul><ul><li>Turn on VBV/ SECURECODE (AsiaPay PAYGATE) </li></ul><ul><li>Turn on Card Verification Value (CVV2) (AsiaPay PAYGATE) </li></ul><ul><li>Business Practice </li></ul><ul><li>Enhancement of proper comprehensive customer registration (mile program) </li></ul><ul><li>Insist upon “Sight Card” requirement during delivery of services </li></ul><ul><li>Use of (Customer) User ID and Password with barred access if errors occur with 3 times </li></ul><ul><li>Use of “Positive List” as reference for third-party purchases </li></ul><ul><li>Require third-party purchases to only be made by authorized party with separate registration process for such authorized parties. </li></ul><ul><li>Enforce shipping controls including a minimum period for the delivery of goods or booking of flights </li></ul>Suggestion / Best Practices Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007

61.
<ul><li>Detection </li></ul><ul><li>System </li></ul><ul><li>Employ Negative Fraud/ Charge-back Database Check </li></ul><ul><li>Employ Velocity Checking for multiple purchases </li></ul><ul><li>Employ Transaction Scoring based on amount, high risk country </li></ul><ul><li>Employ IP address check – multiple purchase using different card account numbers originating from the same IP address. </li></ul><ul><li>Business Practice </li></ul><ul><li>Compile High Risk countries where high levels of fraud/ charge-back occur and implement additional controls or limit </li></ul><ul><li>Correlate the card issuing country to the address provided by the customer. Extra control is implemented on those their countries are mismatch. </li></ul><ul><li>Check for incomplete or suspicious customers. </li></ul>Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007 Suggestion / Best Practices

62.
<ul><li>Hint of Suspicious Transaction/ Customer </li></ul><ul><li>Consider the following are worthy of further investigation. These are common attributes of a fraudulent order, while any single point in this list is indicating that the order is suspicious. </li></ul><ul><li>Different Shipment addresses and Billing addresses </li></ul><ul><li>Use of free/anonymous E-mail by the customer </li></ul><ul><li>Foreign orders or shipments </li></ul><ul><li>All lower case information </li></ul><ul><li>Larger than normal orders, in term of amount or quantity. </li></ul><ul><li>Rush orders High-ticket orders </li></ul><ul><li>Multiples orders with same credit card </li></ul><ul><li>Multiples of the same item. </li></ul>Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007 Suggestion / Best Practices

63.
<ul><li>Investigation and Response </li></ul><ul><li>Contact the customer for suspicious transactions for supporting document and personal identity verification </li></ul><ul><li>Contact the card issuer via your IPSP/ Merchant Bank for suspicious transactions. </li></ul><ul><li>Cancel or refund for confirmed/ high possible fraud </li></ul><ul><li>Inform your Merchant Bank / IPSP and make a police report if it is appropriate </li></ul><ul><li>Share information within industry forums or fraud risk group </li></ul><ul><li>Work with Merchant Bank/ IPSP in implementing fraud detection system (FMS of AsiaPay) </li></ul><ul><li>Use VBV/ SECURECODE for authentication all time </li></ul><ul><li>Effective Monitoring System implemented by Merchant </li></ul>Suggestion / Best Practices Extracted from e-Commerce Fraud Management Merchant Survey Visa Asia Pacific September 2007

64.
AsiaPay Fraud Management Case Study

65.
1. Payment Authentication 2. Negative and Control Validation Maintainable control and blocking parameters on - negative card, negative IP, high-risk country, processing limits, 3D status,…etc. 4. Fraud Alerts Real-time transaction analysis, fraud pattern mapping and blocking especially on transaction origination, invalid attempts, velocity check,…etc. Real-time reporting and email alert (extendable to SMS) to banks and merchants 5. Payment Authorisation Lost and Stolen Card Insufficient Fund Others… PayAlert System Format Check: - Card length, MOD10, Name input ...etc Authentication: - CVV2/CVC2, 3D-Secure …etc 3. Fraud Pattern Analysis PayAlert Controller PayAlert Monitor PayAlert Alarm Fraud Management Framework

66.
PayAlert - Fraud detection system to alert merchants on fraud-potential payment <ul><ul><li>PayAlert Controller </li></ul></ul><ul><ul><li>Maintainable control and blocking parameters on negative card , negative IP , high-risk country , processing limits , 3D status ,…etc. </li></ul></ul><ul><ul><li>PayAlert Monitor </li></ul></ul><ul><ul><li>Real-time transaction analysis, fraud pattern mapping and blocking especially on transaction origination, invalid attempts , velocity check ,…etc. </li></ul></ul><ul><ul><li>PayAlert Alarm </li></ul></ul><ul><ul><li>Real-time reporting and email alert (extendable to SMS) to banks and merchants </li></ul></ul>Fr aud Management Tool

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PesoPay Fraud Monitoring Pay Alert shows you alert warning in the transaction report

68.
PesoPay Pay Alert shows you the reason for fraud suspicion on successful transaction

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Pay Alert will prompt merchant to decide whether to allow the transaction or ask customer for Valid ID proof that matches credit card used Merchant can call the customer and ask for valid ID with same name that matches the credit card for verification

70.
If merchant wants to reject transaction, he can void or refund transaction amount to Customer; merchant should cancel transaction in their Store Control Admin Try to Resolve Issue Before Settlement Deadline BEFORE settlement time = VOID buttons AFTER settlement time = REFUND buttons

71.
Real-time Alert Lookup IP/Country Trace 3D Authentication Status CVV2/CVC2 Flag Anti-Fraud: Dashboards to Monitor Transactions

72.
Anti-Fraud: Enable Fraud Controls Enable of CVV2, High Risk Country Checking, Cardholder Name Checking, Decline transaction from same IP

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Anti-Fraud: Block the High Risk High Risk Country List

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Anti-Fraud: Payment Limits Set the max purchase limit per transaction, per day, per month

75.
Anti-Fraud: Know the State of Fraud Online Fraud Management Information/ News

76.
Anti-Fraud: Arm Yourself with Knowledge

77.
Data encryption, data masking and IP track CVV2 / CVC2 validation 3D-secure authentication Real-time payment behaviour analysis and alert on fraudulent potential payments Exceptional sales, retrieval and chargeback tracking and analysis Latest fraud trend, controls and technologies update with banks and card associations Real-time payment filters on IP, card prefix, velocity, limits, countries…etc. Payment transaction monitoring and analysis Know-your-customer (KYC) Merchant company, products and website review Reference resources, workshop training and advisory support Risk and Fraud Management Success = Team Operations + Anti-Fraud Technology Together Merchant Education Operations Control Payment Monitoring Control Fraud detection and alerts Risky Payment Filters Payment Authentication Secure Transaction Processing Industry Market Update Merchant Acquisition Control PCIDSS Compliant System and Security Management Risk & Fraud Management