How to Optimize Your Facebook Business Page?
1. Right Name
2. Customize URL
3. Profile Picture & Cover Photo
4. Complete Your Profile
5. Template
6. Reviews
7. CTA
8. Pin Your Important Posts
9. Customize the tabs to highlight your products or services
10. Update & Engage
11. Strategies of Your Competitors
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2. Choosing the perfect name for your
Facebook Business Page is crucial because
you only get one chance to do so.
Optimize Your
Facebook Business Page:
Right Name
1.
3. You can enable a custom URL or
“username” for your page. The username
will be unique & easy to remember so that
people can easily find you.
Optimize Your
Facebook Business Page:
2. Customize URL
4. The Profile Picture should be atleast
180x180 pixels.
Update the Cover Photo frequently to
showcase important news of the
business
Optimize Your
Facebook Business Page:
3. Profile Picture & Cover Photo
5. Fill all the relevant details of your
business correctly to reach out you.
These details should give complete
picture of your capabilities and
services provided.
Optimize Your
Facebook Business Page:
4. Complete Your Profile
6. You can select the best template which
suits your business.
Optimize Your
Facebook Business Page:
5. Template
7. Studies show that 84% of people make
purchase decisions based on online
reviews. This market-proven fact indicates
how reviews play their role in building
trust. So encourage your customers to
submit a review.
Optimize Your
Facebook Business Page:
6. Reviews
8. You can select a suitable call to action
(CTA) button. It encourages your users to
interact with the page and learn more
about your business.
Optimize Your
Facebook Business Page:
7. CTA
9. You can highlight a content that you think
as most important by pinning it to the top
of the Page. It helps to emphasize a
significant content which you wish to keep
for a longer time.
Optimize Your
Facebook Business Page:
8. Pin Your Important Posts
10. Facebook tabs indicate various sections of
your business in your Facebook page. You
can use standard tabs already provided or
can add tabs after customisation to
represent your business and services
precisely.
Optimize Your
Facebook Business Page:
9. Customise the tabs to highlight
your products or services
11. It is crucial to update your page with
relevant information and engage your
audience.
Optimize Your
Facebook Business Page:
10. Update & Engage
12. You can examine the Facebook presence
& strategies of your competitors. This
analysis helps you with many new
suggestions for enhancing your Facebook
page to increase followers and interaction.
Optimize Your
Facebook Business Page:
11. Strategies of Your Competitors
