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Product management by Ashutosh P Singh

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Product management by Ashutosh P Singh

  1. 1. Product Management RoadToNaukri.com Ashutosh P Singh
  2. 2. Product Life Cycle
  3. 3. Product Marketer Product Manager Sales Product Champion Technical Product Champion Roles in Product Management
  4. 4. Responsibilities in PM Product Marketing Product Development Inbound & Outbound Product Management
  5. 5. Product Marketing Product Life Cycle considerations Product Differentiation Product Naming & Branding Competition Monitoring Product Promotion
  6. 6. Product Development Testing Defining Product Requirements Business Case & Feasibility
  7. 7. Questions to Answer - Manthan 2K16 Understanding our customer’s needs. Identifying unsolved customer’s problems. What should be our product experience? Understand role specialization in product management What are the multiple factors concerning our employer? - Think carpenter analogy!

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