The Social Media Landscape in China

Ryan Licker, MBA , Search Marketing Analyst at eBay Enterprise
Hi Ashley,

I am researching the next 5 years of Social Media trends in China for my final EMBA (Fordham University) project. Can you provide direction? This deck is amazing!
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1 in 5 people in the world are chinese.

And 44% of them are connected to the internet

Flatter growth line over the past year compared with the previous 5.Not at the end of 2013 though.

Creative – some type of growth arrow in the slide…

Creative changed – henrik happy with the sizing of this now?Dialouge – still have an expected 3.3m people to come online in 2013

Mirrors the growth rate of the economy which as it starts to grow is slowly opening doors to other services.

22.35 hours is the average in australia

Fastest growing age bracket is actually 40-60 years old.

And are growing at a much smaller rate than urban chinese internet users.Growth rates are much slower than urban – rural is growing at 0.55% per year compared with 3.5 the previous year.

There are over 230,000 brands using sinaweibo.There are over 1000 brands using Tencents new Wechat

Competitors act differently and across social media can be defamatory and deliberately misleading.

The Chinese government are intervening in socially created content to stem what's called “false rumours” from being written and spread. Whilst it is initially to address political dialogue it is a small leap to include corporations in this type of legislation.NOT HARD TO DO IN A COUNTRY WITH nearly 600 MILLION INTERNET USERS

Remove number of posts

Importance here is the difference between tier one and tier two cities. Each one has a reach of its own.

Change title to Adapt Strategy

China found the US character tested really badly with local audiences – that they displayed undesirable characteristics in people.The result was an ad focused on team work and collaboration. Much like the advert for adidas.

The Social Media Landscape in China

Ashley McVey

The Social Media Landscape in China