1.
The Social Media
Landscape
in China
Nov 2013

2.
Source: CNNIC

3.
The Social Landscape

4.
In 2013, social media users
have grown by
Source: CNNIC

5.
Source: CNNIC

6.
Source: CNNIC

7.
China’s Social
Consumer
China’s Social Consumer

8.
Source: CNNIC

9.
Source: CNNIC

10.
Down from 70% in 2011

11.
28%
Of internet users are rural

12.
Source: CNNIC

13.
Over half
of users have clicked to a
product after seeing it on
Weibo

14.
Social Competitors

15.
Platforms

16.
Allow full range of social activities including photo
sharing, games, and profile personalisation.
Mass Market
China’s Facebook
Highest Active User %
Area Focused
Largest User base
University Students
Higher penetration in
Tier 1 cities
Gigs, News, Events
Lowest Engagement
Low Active User %
Event Guide

17.
Source: Warc

18.
Video
http://www.youtube.com/watch?v=W16qzZ7J5YQ

19.
Video
http://www.tudou.com/listplay/Mlvy1XqBDUU/p7w518NftF4.html

20.
Case Studies

21.
Source: Warc

22.
Source: Warc

23.
Video
http://www.youtube.com/watch?v=8naqk6IcqEo

24.
Ashley McVey
Head of Strategy
Next Digital