Business
Environment &
Business Law
Dr. Salil Dey

Business Environment
Business environment consists of all those factors
that have a bearing on the business such as
strength, weakness, government policies,
regulations, economic conditions, cultural factors,
global trends etc.

Business Environment
The success of a business firm depend on inner
strength, resource at command which includes
physical resources, Financial resources, human
resources , synergy and skill. It also depend on its
adaptability to the environment and the extent to
which the environment is favourable to the
development of the organization.

Business Environment
Types of Environment:
1. Internal Environment
2. External Environment
Business Decision
Internal
Environment
External
Environment

Internal Environment
1. Value system
2. Vision, Mission and objectives
3. Management structure and Nature
4. Internal Power relationship
5. Human Resources
6. Company Image and Brand Equity
7. Physical Assets and Facilities
8. Marketing Resources
9. Financial Factors

Value System
It is the moral values company possess and
practices through out the organization.
Value system comes from the founder of the
organization.

Vision, Mission & Objectives
Vision:
Mission
Objectives:

Management structure and Nature
Structure of the management body plays a vital
role on influencing business decisions. Share
holding pattern also plays vital role in decision
making.

Internal Power Relationship
Relationship among board of directors play a vital
role in decision making. The relationship between
the chief executives and Board members is also a
critical factor.

Human Resources
The characteristics of the Human Resources like
skill, commitment, attitude etc contribute to the
strength and weakness of the organization

Company Image and Brand Equity
Image of the company matters while raising funds,
making alliance with other companies, new
product launching etc.

Physical Assets and Facilities
Competitiveness of a company also depends upon
the availability of physical assets and its facilities.

Marketing Resources
Availability of marketing personnel, distribution
network have direct bearing on marketing
efficiency.

Financial Factor
Financial factors like financial policies, financial
position and capital structure are also important
internal environment affecting business
performances.

SWOT Analysis
1. Internal to Organization
- Strength
- Weakness
2. External to Organization:
- Opportunity
- Threat.

SWOT Analysis
Strength Questions:
• What do customers love about your company or
product(s)?
• What does company do better than other
companies in your industry?
• What are most positive brand attributes?
• What’s unique selling proposition?
• What resources do company have at your disposal
that your competitors do not?

SWOT Analysis
Weakness questions
• What do your customers dislike about your company
or product(s)?
• What problems or complaints are often mentioned
in your negative reviews?
• Why do your customers cancel order?
• What could your company do better?
• What are your most negative brand attributes?
• What are the biggest obstacles/challenges in your
current sales funnel?
• What resources do your competitors have that you
do not?

SWOT Analysis
Opportunity questions:
• How can we improve our sales/customer
onboarding/customer support processes?
• What kind of messaging resonates with our
customers?
• How can we further engage our most vocal brand ?
• Are we allocating departmental resources
effectively?
• Is there budget, tools, or other resources that we’re
not leveraging to full capacity?
• Which advertising channels exceeded our
expectations – and why?

SWOT Analysis
Threats questions:
When it comes to threats, you could certainly begin by
asking a series of questions like those above. However,
it’s often quite easy to come up with a list of potential
threats facing your business or project without posing
questions beforehand. This could include “branded”
threats such as emerging or established competitors,
broader threats such as changing regulatory
environments and market volatility, or even internal
threats such as high staff turnover that could threaten
or derail current growth.

SWOT Analysis