Connected Car trend by Ashish Bhasin. This give snapshot of how Automotive is evolving and future trend in connected car.

1. Future of
Connected Car
Technology knowhow
By:- Ashish Bhasin
Sr. Business Manager

2. Introduction
Not so long ago
• proprietary headunit
• AM/FM/CD – only
• No connectivity
What we can expect today…
• common OS
• 2-way connectivity
•Software Driven architecture
2002 OEM focus
2012 OEM focus
2

3. Technology Trends in Automobile
Convergence :- convergence between the automotive and TIME(Telecommunication,
Information technology, Media and Entertainment) industry.
Harnessing the power of cloud computing:- The cloud enables remotely storing
enormous amount of data and accessing collected data in the car.
Intelligent System
• The combination of network
connectivity – coupled with
anytime, anywhere access to
executable data – has
transformed embedded
systems of devices into
“intelligent systems”
• To support the development
of new technologies, OEMs
are simplifying the number of
automotive platforms.
• Software is driving product
innovation. It is estimated
software components will
increase from 20% today to
50% by 2020.
Interface
• Consumer expect the same
connectivity when on the
move, with access to
smartphones, tablets and
mp3 players, as well as
satellite navigation.
• Partnership/alliances would
enable to reduce cost and
Time to market for various
OEMs. (Slide X talks about
the alliances)
Low Carbon Emission
• „Green‟ issues are not just a
luxury afforded by developed
markets; will also significantly
increase within all BRIC
countries.

4. What is a connected Car

5. Why now -> LTE

6. How Connectivity has helped
2.5 G/Edge
0.2 MPS
3G/UMTS
7 MPS
3G +/ UMTS
14 MPS
4 G/LTE
100 MPS
eCall
Breakdown
M2M
Real-time mapping
Traffic updates
Search
Youtube
Facebook
Internet Radio
Media Streaming
Car and User
Personalization
Access to Cloud
Dynamically loaded
apps and content
Mobile office
• Better coverage/ stability at car speeds
• High through-put and low latency
• Evolves infotainment system from
device-centric to content centric

7. Ecosystem of connected Car

8. Trends of connected Car

9. 9
Opportunities in Connected Car
Location
Technology
Communications
Technology
Voice-recognition
Convergence of
Navigation
Systems
Mayday Systems
Car PCs
Audio/
Video Systems
Integrated Telmatics
System
Upcoming Applications
Emergency call
Device-to-device
communications
Interactive
on-board entertainment
Navigation and route guidance
services
Remote vehicle access and
diagnostics
E-commerce applications
Commercial fleet management
Remote vehicle theft tracking

10. • Real time Traffic
• Real time weather
•Car tracking
•Safety and security
•Remote diagnostics
• Streaming Audio
• mobile search
• Eco-telematics/navigation
•Smartphone integration
• EV telematics connectivity
• integration with Smartphone apps
• HMI enhancements (HTML5)
• Cloud based contents
• Software OTA updates
• Advanced remote diagnostics
• Usage based insurance
• Collision avoidance
• V2V and V2I applications
Y 2005 Y 2010 Y 2015 Y 2020
Infotainment Services roadmap

12. Trends by OEM
• By 2015 new infotainment platforms will be operating on
Standard operating platforms. This will bring cloud based
system
• Multiple connectivity options co-exist – will provide
redundancy and choice
• The rate at which people start switching over to data
consumption the embedded module depends upon data
plan pricing.