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How to Create
the Perfect
Business Flyer
Used correctly flyers are
one of the best tools for
attracting new customers
 they have a strong visual impact
 are cost...
Typically people will only
spend a few seconds looking
at a flyer...
...so you need to optimise your flyers content,
desig...
So What Makes a
Good Flyer?
1) It all Starts with a Great Headline
Choose a simple, concise headline that will
INTEREST, I...
So What Makes a
Good Flyer?
2) Offer An Incentive
Proving an enticing incentive will encourage
your audience on to take ac...
So What Makes a
Good Flyer?
3) Give Your Audience A Clear Call to
Action
Make sure your audience know exactly what
it is t...
So What Makes a
Good Flyer?
4) Use Strong Imagery
Visuals are always processed before text, so
choosing a bold, strong ima...
So What Makes a
Good Flyer?
5) Make your Message Easy to Read
You have only got a few seconds to
commutate with your audie...
So What Makes a
Good Flyer?
6) Match Your Materials to Your Brand
A printed flyer is a tangible representation
of your bus...
So What Makes a
Good Flyer?
7) Use A Print Finish to Increase the Time
Given to Your Flyer
Your audience will take more ti...
Good Example
Things to Avoid
Conclusion
When creating your next business flyer make
sure you include the following:
 Interesting headline
 Compelling...
For more information regarding
flyer printing contact:
Ashfield Printing 01332 662026
sales@ashfieldprinting.co.uk
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How to Create the Perfect Business Flyer

Typically people will only spend a few seconds looking at a flyer so you need to optimise your flyers content, design & print to make the big impact and leave a lasting impression.

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How to Create the Perfect Business Flyer

  1. 1. How to Create the Perfect Business Flyer
  2. 2. Used correctly flyers are one of the best tools for attracting new customers  they have a strong visual impact  are cost effective  and can be distributed in large scale
  3. 3. Typically people will only spend a few seconds looking at a flyer... ...so you need to optimise your flyers content, design & print to make a BIG impact and a lasting impression
  4. 4. So What Makes a Good Flyer? 1) It all Starts with a Great Headline Choose a simple, concise headline that will INTEREST, INSPIRE or EXCITE your audience
  5. 5. So What Makes a Good Flyer? 2) Offer An Incentive Proving an enticing incentive will encourage your audience on to take action, the key is to make sure your incentive is relevant
  6. 6. So What Makes a Good Flyer? 3) Give Your Audience A Clear Call to Action Make sure your audience know exactly what it is that you want them to do
  7. 7. So What Makes a Good Flyer? 4) Use Strong Imagery Visuals are always processed before text, so choosing a bold, strong image that clearly represents your business and the headline of you flyer is critical
  8. 8. So What Makes a Good Flyer? 5) Make your Message Easy to Read You have only got a few seconds to commutate with your audience so make sure the font you choose is easy to read
  9. 9. So What Makes a Good Flyer? 6) Match Your Materials to Your Brand A printed flyer is a tangible representation of your business and brand, so make sure you choose a paper specification that reflects this
  10. 10. So What Makes a Good Flyer? 7) Use A Print Finish to Increase the Time Given to Your Flyer Your audience will take more time to look at an interesting, eye catching and unique flyer
  11. 11. Good Example
  12. 12. Things to Avoid
  13. 13. Conclusion When creating your next business flyer make sure you include the following:  Interesting headline  Compelling offer  Clear call to action  Strong imagery  An easy to read font  Design & print spec. which stands out
  14. 14. For more information regarding flyer printing contact: Ashfield Printing 01332 662026 sales@ashfieldprinting.co.uk

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