Sorry our notes are not included, but you can catch us presenting all over the Sacramento area...

1. SEO 101

2. Presenter: Lindsay Myers
Prime Google Real Estate

3. Presenter: Lindsay Myers
Spelled Out
SEO : Search Engine Optimization
Organic – relies on the democratic nature of the web
Work and effort
Self-sustaining
Initial expense

4. Presenter: Lindsay Myers
How Search Rankings Work
"They " are looking at...
Keywords
Code
Content
Links
Whitehat vs. Blackhat
(Source: http://www.bruceclay.com/searchenginerelationshipchart.htm)
Title
Description

5. Presenter: Lindsay Myers
Choose Keywords Carefully
Ever try searching for you business without using its
name? How do people search for you?
Choose the right Keywords! A little analysis goes a long way.
Differentiate your website from others offering the same
product or service.
Target your market by including Geo-location details.
Your targeted Keywords should be included in:
Title
Description
Content (preferably 1st paragraph)
Remember: Each page should have its own Keywords.

6. Presenter: Lindsay Myers
Links
Another important Ranking factor...
Each Link into the website is considered a
'vote'.
Popularity - How many and how often?
Authority - Do you answer a question?
Geo-location - Where you at?

7. Presenter: Lindsay Myers
Quality Links
How can I generate links? Choose quality
over quantity.
Linkedin.com
Facebook.com
Twitter.com
Yelp.com
Midtowngrid.com
Your own industry and community affiliations...
...and don't forget to check for 'missed opportunities'.

8. Presenter: Lindsay Myers
SEO Expectations
Beware of the "Google #1" guarantee.
Make sure you understand what is being promised.
No “one size fits all” solution.
Expect 4 months to achieve sustainable organic search
rankings.
Don't forget about “Real Life Optimization”.