SlideShare a Scribd company logo
1 of 16
MARKETING PLAN

Shop.okaaj.com
MARKETING PLAN

Marketing Plan
• The action of business
promoting.Wholly use
our resources with rigid
structure and sell our
product and service.

Strategy enhancment
•Physical and digital
marketing with time to
time updates.

Result measuring
• Feedback a two way
traffic between
consumer and provider .
MARKETING PLAN

Industry,Sales,Co
mpititor,Custome
r,SWOT,Marketin
g activities.

Marketing
objectives and
business
objectives.

Product
design,marketing
,distribution,sche
duling.

Market
research,trade
promotion,perso
nal selling.

Product,price,pla
ce,promotion.

MARKETING
PROGRAMS
MARKETING PLAN

Campaigns,meeti
ng,sales
analysis,profit &
loss.

Financial
assumptions,bud
get,sales
projection.

After sales
service,customer
care.

Symptoms of
failure,alternativ
e strategy.

Okaaj
Simple
organizational
structure.

STRUCTUR
E
MARKETING PLAN

Physical Marketing:
•TV.
•Newspaper.
•Leaflet.
•Billboard.
•Push sms.
•Trade fair.
•Postering.
•Stall.
•Campaign.

Digital Marketing:
•Email marketing.
•Video marketing.
•Social networking.
•Add in Google & other
popular sites.
•Attractive Website.
•Fan
page, group,forum,question
answer.
•Click,like,comment,share.
MARKETING PLAN

Action

Tactics

Budget

Strateg
y

Situatio
n

Reporti
ng

•Event
•Lead generation.
•Branding.
•Social media.

•Technology.

•Assumptions.

•Segmentation.
•Targeting.

•Key Stats.
•Customers.

•Traffic sources.
•Top pages.
•Total page views.

•Public relations.
•Communication.

•Process.

•Projected spend.

•Positioning.
•Product.

•Industry.
•SWOT

•Unique Visitors.
•Page visit.

•Web and online.
•Mobile
advertizing.

•People.

•Control
measures.

•Customers.
•Channel.

•Competition.

•Bounce rate.
•Time on website.
MARKETING PLAN

Sales Manager.

Regional Sales

Chief Marketing Manager

Advertising Manager

Advertising Analyst.

Promotion Maneger.

Promotion Analyst.
MARKETING PLAN

Analyze customer needs

Reviev and optimize

Analyze market

Measure results

Analyze competition

Implementation

Research

Strategic marketing plan
MARKETING PLAN
Buyers

Multimedia
Advertising
Agencies

Freelancer

Target
Customers

Ecommerce
Site
Management
Firms

Web
Designers
and
Developers
MARKETING PLAN

Strategy

Input

Planning

Evaluation

Implementation

Output
MARKETING PLAN

Strengths
•Competitive Price
•Error free quality image
•Minimum Turnaround Time
•After Sales Service
•Instant Customer Support Team

Opportunities
•Fashion and press studios are
increasing rapidly
•Our reputation is increasing in the
sector
•We have the skills to get business

Weaknesses
•No creative designer for any
creative designing
•Mostly need to extend Free Trial
Turnaround time.
•Designers feel uncomfortable to
work on new projects

Threats
•Small companies are offering
lower price for the same services
we provide.
•Medium clients are looking for
lower price with the quality
•Operation cost is increasing and
service rate is decreasing.
MARKETING PLAN

Business fairs,campains.

Email and Push massege.

TV,Newspaper,Leaflet
,Billboard,Postering.

Social networking group page
create,fanpage.

1
Search engine

2

3
4
5
MARKETING PLAN

Finance
Bank Loan,Creditors,Suppliers etc.

Return of investment
Projected sales.When will we reach break even point and
when can we get ROI.
Payment Method
Credit card,paypal,western union, bank account,bkash etc.

Delivery System
Projected date,DHL,Shipment,Bus service.

After sales service and support
CRM,hotline,feedback,purchase return.
Monthly Target Breakdown for 2013.
Channel/ Month

PPC

Direct

SEO

Total/Month

February

$9,50

$9,00

$6,50

$2,500

March

$2,300

$2,000

$1,300

$5,600

April

$3,900

$3,200

$2,300

$9,400

May

$4,500

$4,200

$3,100

$11,800

June

$5,900

$5,000

$3,650

$14,550

July

$7,800

$7,100

$4,900

$19,800

August

$8,800

$7,700

$5,500

$22,000

September

$10,000

$8,750

$6,250

$25,000

October

$10,000

$8,750

$6,250

$25,000

November

$7,800

$7,100

$4,900

$19,800

December

$4,800

$4,200

$3,000

$12,000

Total

$66,750

$58,900

$41,800

$167,450
$180,000
$160,000
$140,000
$120,000

$100,000
$80,000
Monthly Projected Sales

$60,000

Cumulative Projected Sales

$40,000
$20,000
$0

Monthly Projected Sales
Thank’s for All
Presented by
Imran,Sefat,Easin,Asad,Mumu.

More Related Content

What's hot

Tele sales proposal 15
Tele sales proposal 15Tele sales proposal 15
Tele sales proposal 15
Imtiyaz Pasha
 
Chapter 4 tourism marketing planning
Chapter 4 tourism marketing planningChapter 4 tourism marketing planning
Chapter 4 tourism marketing planning
Ciëtte Badenhorst
 
Trade Marketing By Aurangzaib Qazi V1.1
Trade Marketing By Aurangzaib Qazi V1.1Trade Marketing By Aurangzaib Qazi V1.1
Trade Marketing By Aurangzaib Qazi V1.1
Aurangzaib Qazi
 
Template ms-power point market plan presentation
Template   ms-power point market plan presentationTemplate   ms-power point market plan presentation
Template ms-power point market plan presentation
James L. Martin
 

What's hot (20)

Tele sales proposal 15
Tele sales proposal 15Tele sales proposal 15
Tele sales proposal 15
 
B2B marketing in tour operations
B2B marketing in tour operationsB2B marketing in tour operations
B2B marketing in tour operations
 
Chapter 4 tourism marketing planning
Chapter 4 tourism marketing planningChapter 4 tourism marketing planning
Chapter 4 tourism marketing planning
 
Marketing
Marketing  Marketing
Marketing
 
Bwc gtm
Bwc gtmBwc gtm
Bwc gtm
 
Strategic planning for managers
Strategic planning for managersStrategic planning for managers
Strategic planning for managers
 
Go to Market Strategy
Go to Market StrategyGo to Market Strategy
Go to Market Strategy
 
Retirement Community Campaign Strategy
Retirement Community Campaign StrategyRetirement Community Campaign Strategy
Retirement Community Campaign Strategy
 
Aventi corporate sales presentation
Aventi corporate sales presentation  Aventi corporate sales presentation
Aventi corporate sales presentation
 
Go to market strategy
Go to market strategy Go to market strategy
Go to market strategy
 
Mkt460 week7
Mkt460 week7Mkt460 week7
Mkt460 week7
 
Kesuksesan di tangan kamu
Kesuksesan di tangan kamuKesuksesan di tangan kamu
Kesuksesan di tangan kamu
 
Trade Marketing By Aurangzaib Qazi V1.1
Trade Marketing By Aurangzaib Qazi V1.1Trade Marketing By Aurangzaib Qazi V1.1
Trade Marketing By Aurangzaib Qazi V1.1
 
Template ms-power point market plan presentation
Template   ms-power point market plan presentationTemplate   ms-power point market plan presentation
Template ms-power point market plan presentation
 
Essentials of a product marketing strategy
Essentials of a product marketing strategyEssentials of a product marketing strategy
Essentials of a product marketing strategy
 
Kiran - CV
Kiran  - CVKiran  - CV
Kiran - CV
 
Small Business Marketing Resources
Small Business Marketing ResourcesSmall Business Marketing Resources
Small Business Marketing Resources
 
Sales supervisor
Sales supervisorSales supervisor
Sales supervisor
 
Entrepreneurial Marketing
Entrepreneurial Marketing Entrepreneurial Marketing
Entrepreneurial Marketing
 
Advertising and Promotion Plan
Advertising and Promotion PlanAdvertising and Promotion Plan
Advertising and Promotion Plan
 

Similar to Simple Marketing Plan.

Ritupallav goswami -digital media consutlant
Ritupallav goswami -digital media consutlantRitupallav goswami -digital media consutlant
Ritupallav goswami -digital media consutlant
Pallav Goswami
 

Similar to Simple Marketing Plan. (20)

Marketing 101 for Startups
Marketing 101 for StartupsMarketing 101 for Startups
Marketing 101 for Startups
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Ritupallav goswami -digital media consutlant
Ritupallav goswami -digital media consutlantRitupallav goswami -digital media consutlant
Ritupallav goswami -digital media consutlant
 
Marketing : In a Nutshell
Marketing : In a NutshellMarketing : In a Nutshell
Marketing : In a Nutshell
 
ADVERTISEMENT AND BRAND MANAGEMENT
ADVERTISEMENT AND BRAND MANAGEMENTADVERTISEMENT AND BRAND MANAGEMENT
ADVERTISEMENT AND BRAND MANAGEMENT
 
Lecture 01
Lecture 01Lecture 01
Lecture 01
 
Unit one (marketing an overview)
Unit one (marketing an overview)Unit one (marketing an overview)
Unit one (marketing an overview)
 
Marketing strategy to execution
Marketing strategy to executionMarketing strategy to execution
Marketing strategy to execution
 
Digital marketing - The Modern Marketing Strategy.
Digital marketing - The Modern Marketing Strategy.Digital marketing - The Modern Marketing Strategy.
Digital marketing - The Modern Marketing Strategy.
 
Partner Training: Marketing Strategies
Partner Training: Marketing StrategiesPartner Training: Marketing Strategies
Partner Training: Marketing Strategies
 
MARKRTING
MARKRTINGMARKRTING
MARKRTING
 
Marketing Communications Online & Offline
Marketing Communications Online & OfflineMarketing Communications Online & Offline
Marketing Communications Online & Offline
 
How to write a marketing plan
How to write a marketing planHow to write a marketing plan
How to write a marketing plan
 
Marketing Strategy Development.
Marketing Strategy Development.Marketing Strategy Development.
Marketing Strategy Development.
 
Introduction to Marketing_Parakramesh Jaroli_MBA
Introduction to Marketing_Parakramesh Jaroli_MBAIntroduction to Marketing_Parakramesh Jaroli_MBA
Introduction to Marketing_Parakramesh Jaroli_MBA
 
Promotion decisions 29-10-13
Promotion decisions 29-10-13Promotion decisions 29-10-13
Promotion decisions 29-10-13
 
Marketing-Strategy (1)(1).pptx
Marketing-Strategy (1)(1).pptxMarketing-Strategy (1)(1).pptx
Marketing-Strategy (1)(1).pptx
 
Keen solutionz presentation 19022015
Keen solutionz presentation 19022015Keen solutionz presentation 19022015
Keen solutionz presentation 19022015
 
Ins & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DC
Ins & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DCIns & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DC
Ins & Outs of Developing a Marketing Plan | DCSBDC | Doing Business in DC
 
advertisingppt1.ppt
advertisingppt1.pptadvertisingppt1.ppt
advertisingppt1.ppt
 

Recently uploaded

The 100x Factor Growth with AI - Susan Diaz
The 100x Factor  Growth with AI - Susan DiazThe 100x Factor  Growth with AI - Susan Diaz
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

A.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit RajhansA.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit Rajhans
 
The 100x Factor Growth with AI - Susan Diaz
The 100x Factor  Growth with AI - Susan DiazThe 100x Factor  Growth with AI - Susan Diaz
The 100x Factor Growth with AI - Susan Diaz
 
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Campfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan BrockCampfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan Brock
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 

Simple Marketing Plan.