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Yash Sharma_traveller

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Yash Sharma_traveller

  1. 1. Yash Sharma Education 2020- 2022 SDA Bocconi Asia Center, Mumbai, India International Master in Business (Marketing) SDA Bocconi School of Management, Milan, Italy 2017- 2020 Malini Kishor Sanghvi college, Mumbai, India, Bachelor of Mass Media Degree Mumbai University, Mumbai, India 2017 Jamnabai Narsee School, XII, Mumbai, India 2015 Jamnabai Narsee School, X, Mumbai, India Languages English; Hindi Professional Experience 2022 GLG, Gurugram, India Associate, Content Growth Executive (April 2022 - Present) ▪ Partner with GLG event hosts and contribute to content strategy by building a pipeline of programmable events ▪ Execute internal deliverables that include fleshed out research themes, expert profiles, marketing documents, project case files and high-level questionnaires ▪ Execute GLG’s user-focused event strategy, building our portfolio of exclusive Library content and ensuring all content meets GLG’s high quality and compliance standards Internships 2021 Jio Creative Labs, Mumbai, India Management Trainee, Social Media & Marketing (April 2021-June 2021) ▪ Coming up with Content Marketing Strategies for top companies like Ajio, Reliance, Dettol, a web series. ▪ Created a launch and marketing plan for YOLO foundation by Jacqueline Fernandez, Winzo. ▪ Worked as a creative producer on Kiska Brand Bajega: Industry Titans, a Marketing show on CNBC, and pitched my marketing ideas to Amarjit Singh Batra, Managing Director of Spotify India. ▪ Created Digital Media strategies and potential Intellectual Properties for brands like Kashi Jewelers, Radio City, OneFit, Anupam Kher. 2021 Katha, Mumbai, India Social Media Executive (June 2021) ▪ Creating and testing a feedback mechanism for our sub-portals- a) Katha.org b) Books.katha.org c) Utsav.katha.org to better capture the customer/patron response. Live Projects 2020 The Thick Shake Factory, Mumbai, India Innovative Marketing (September 2020 – October 2020) ▪ Create innovative marketing plans for the project ▪ Constructing a marketing calendar with a month-on-month structure for a year 2021-2022 180 Degrees Consulting SDA Bocconi Asia Center, Mumbai Case Leader (November 2021 – February 2022) ▪ Devise suitable digital media marketing strategies in accordance with the benchmarking findings ▪ Impact Assessment of the formulated strategies on various digital platforms ▪ Build a robust and sustainable funding model with primary focus on seed and self-funding model Personal Data Place of Birth: New Delhi, India Date of Birth: 10-03- 1999 Nationality: Indian Permanent Address 501, Shanti Tower, Mhada, Andheri West,400053 Mumbai, India Mobile: +91-9892302211 Present Address SDA Bocconi Asia Center, 9th Floor, Hiranandani Knowledge Park, Hiranandani, Powai – 400076 School E-mail Yash.sharma@sdabocconiasiacenter.com Personal E-mail Bradman.ys@gmail.com LinkedIn Profile linkedin.com/in/yash-sharma-9736661b2 Additional Information Volunteer: • Volunteered at Mukkamaar Foundation, which teaches self – defense to young girls for free. Certificates: • Content Marketing Certificate – Amity Future Academy (2020) • Introduction to Business Management- Kings College London (2021) • Digital Marketing Strategies – Amity Future Academy (2020) • Search Engine Optimization – Amity Future Academy (2020) • Digital Skills: Embracing Digital Technology- Kings College London • Filmmaking Certificate, Specialized in Writing and Direction - FX School, Mumbai. • Cricket Analytics Workshop– Mad About Sports • Hult Prize at SDA Bocconi Asia Center- 2nd Runner up. Interests: Writing, Filmmaking, Reading, Cricket and Football.

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