For Research Proposal, please visit: http://www.slideshare.net/ArunachalamR1/bschool-satisfaction-survey-research-proposal

1. B-SCHOOL SATISFACTION SURVEY
CLIENT: Praxis Business School, Kolkata
LOGO

2. AGENDA
B-SCHOOL SATISFACTION SURVEY
Deliverables to Client
Objectives
Research Design
Target Group
Markets of Study
Sample Size & Sampling
Technique
Research Analysis
SWOT Analysis

3. DELIVERABLES TO CLIENT
 Satisfaction level of Praxis Business School students
 In comparison with the peer B-Schools
 SWOT Analysis
 Areas of satisfaction and dissatisfaction will be specified

4. OBJECTIVES
 MANAGEMENT DECISION PROBLEM:
 What is the overall satisfaction score of Praxis
Business School vis-à-vis peer B-schools?
 MARKETING RESEARCH PROBLEM:
 To determine the areas of importance and level of
satisfaction amongst Praxis Business School
students vis-à-vis peer B-school students, for the
client to take necessary actions

5. RESEARCH DESIGN
B-school which is
B-school which beyond 50th rank
provides 2-year according to
Business Pagalguy.com
Management and
course & is 5-20 Careers360.com
years old
B-school
which
accepts
CAT/XAT/
MAT/GMAT
scores
Target Group

6. RESEARCH DESIGN
Sampling
Markets of Study Sample Size
Technique
Praxis Business
100 N/A
School, Kolkata
Globsyn Business
11 Snowballing
School, Kolkata
Army Institute of
10 Snowballing
Management, Kolkata

7. RESEARCH ANALYSIS
PRAXIS BUSINESS SCHOOL, KOLKATA
Parameters Importance Level Satisfaction Level
Faculty 94.79% 92.44%
Course Curriculum 80.14% 84.45%
Placements 76.43% 72.10%
OVERALL
Selection Process 71.50% 72.87% SATISFACTION
Fellow Students 61.14% 72.33%
SCORE
Extra-Curricular
Activities 50.43% 73.00%
IT Infrastructure 49.07% 78.00%
Alumni Network 45.86% 72.20%
Workshops 45.14% 72.40%
Hostel Environment 45.14% 75.00%
Library 41.21% 78.88%
Location of College 39.71% 58.50%
Mess 33.00% 56.05%
Other Infrastructure 16.43% 66.87%

8. RESEARCH ANALYSIS
Praxis Business School
100.00%
90.00%
80.00%
70.00%
Percentage
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Extra-
Selecti
Course Fellow Curricul IT Alumni Hostel Locatio Other
Placem on Worksh
Faculty Curricul Student ar Infrastr Networ Environ Library n of Mess Infrastr
ents Proces ops
um s Activitie ucture k ment College ucture
s
s
Importance Level 94.79% 80.14% 76.43% 71.50% 61.14% 50.43% 49.07% 45.86% 45.14% 45.14% 41.21% 39.71% 33.00% 16.43%
Satisfaction Level 92.44% 84.45% 72.10% 72.87% 72.33% 73.00% 78.00% 72.20% 72.40% 75.00% 78.88% 58.50% 56.05% 66.87%
www.themegallery.com Company Logo

9. RESEARCH ANALYSIS
GLOBSYN BUSINESS SCHOOL, KOLKATA
Parameters Importance Level Satisfaction Level
Selection Process 99.35% 68.48%
Faculty 86.36% 72.36%
OVERALL
Course Curriculum 79.22% 64.55%
Other Infrastructure 73.38% 52.12%
SATISFACTION
Fellow Students 72.08% 72.73%
SCORE
Placements 69.48% 58.64%
Extra-Curricular
Activities 64.29% 60.00%
Library 56.49% 82.73%
IT Infrastructure 52.60% 41.82%
Workshops 48.05% 49.09%
Location of College 42.21% 68.18%
Mess 24.03% 44.85%
Alumni Network 7.14% 47.27%

10. RESEARCH ANALYSIS
Globsyn
120.00%
100.00%
80.00%
Percentage
60.00%
40.00%
20.00%
0.00%
Extra-
Selectio Course Other Fellow Curricul IT Location
Placem Worksh Alumni
n Faculty Curricul Infrastru Student ar Library Infrastru of Mess
ents ops Network
Process um cture s Activitie cture College
s
Importance Level 99.35% 86.36% 79.22% 73.38% 72.08% 69.48% 64.29% 56.49% 52.60% 48.05% 42.21% 24.03% 7.14%
Satisfaction Level 68.48% 72.36% 64.55% 52.12% 72.73% 58.64% 60.00% 82.73% 41.82% 49.09% 68.18% 44.85% 47.27%
www.themegallery.com Company Logo

11. RESEARCH ANALYSIS
ARMY INSTITUTE OF MANAGEMENT, KOLKATA
Parameters Importance Level Satisfaction Level
Course Curriculum 74.29% 63.50%
Selection Process 67.86% 63.33%
Fellow Students 67.14% 70.00%
OVERALL
Faculty 65.71% 69.60% SATISFACTION
Placements 62.14% 59.50% SCORE
IT Infrastructure 55.71% 66.00%
Workshops 50.00% 62.00%
Alumni Network 45.71% 67.00%
Extra-Curricular Activities 40.00% 65.60%
Library 38.57% 75.00%
Location of College 35.71% 57.00%
Hostel Environment 35.00% 69.00%
Mess 25.71% 61.00%
Other Infrastructure 22.86% 62.67%

12. RESEARCH ANALYSIS
AIM
80.00%
70.00%
60.00%
50.00%
Percentage
40.00%
30.00%
20.00%
10.00%
0.00%
Extra-
Selecti
Course Fellow IT Alumni Curricul Locatio Hostel Other
on Placem Worksh
Curricul Student Faculty Infrastr Networ ar Library n of Environ Mess Infrastr
Proces ents ops
um s ucture k Activitie College ment ucture
s
s
Importance Level 74.29% 67.86% 67.14% 65.71% 62.14% 55.71% 50.00% 45.71% 40.00% 38.57% 35.71% 35.00% 25.71% 22.86%
Satisfaction Level 63.50% 63.33% 70.00% 69.60% 59.50% 66.00% 62.00% 67.00% 65.60% 75.00% 57.00% 69.00% 61.00% 62.67%
www.themegallery.com Company Logo

13. SWOT ANALYSIS
Strength Weakness
• Mess
• Course Curriculum
• Location of college
• Faculty
SWOT
Opportunity Threat
• Placements • No AICTE approval
• Extra curricular activities

14. THANK
YOU
Submitted by:
GROUP - 1
Abinas Mishra
Arunachalam Ramanathan
Kushal Roy
Spandan Bandyopadhyay
GROUP - 2
Amit Sura
Avishek Mehra
Debashish Padhy
Gurcharan Singh