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Arts Holland
 Magazine
CONTENTS                                                                                                                                                                                                               ARTS HOLLAND MAGAZINE                           ARTS HOLLAND MAGAZINE                                                                                                                                             CONTENTS




                                                                                                           BEST IN SHOW                                                                                                                                                                        ARTS HOLLAND MAGAZINE                                        ARTS HOLLAND MAGAZINE                                                                                                     BEST IN SHOW




                                                                                                                                                                                                                        — dis cover th e world
                                                                                                                                                                                                                                                                                                                 Magazine
                TAKE ME HOME                                                                                                              ARTS HOLLAND MAGAZINE      ARTS HOLLAND MAGAZINE                                                                                                                                   TAKE ME HOME




                                                                                                                                                                                                                                art district  ’s
                                                                                                                                                                                                                                                                                                     BEHIND THE SCENES                                                                                                          ARTS HOLLAND MAGAZINE               ARTS HOLLAND MAGAZINE                                                                                                          BEHIND THE SCENES
↓ colour-based on nature                                                                                                        ← krukje                                                                                                                                              ↓ zeeuwse necklace


— Colour-based on nature is a collection of striped wall-                                                                       — Lotty Lindeman works                                                                                                                                — Jewels are a genuine element of Zeeuwser
paper by graphic designer Irma Boom for Thomas Eyck.                                                                            on her products with                                                                                                                                  klederdracht; traditional clothing from the Dutch
The range is inspired by global UNESCO sites - places the                                                                       craftsmanship and a great                                                                                                                             province of Zeeland. This collection of jewels                                                                                                                                               rotterdam                             HOME IS WHERE THE ART IS                                        ARTS HOLLAND MAGAZINE         ARTS HOLLAND MAGAZINE                                                                                      HOME IS WHERE THE ART IS

World Heritage Committee considers to have outstanding                                                                          sense for her materials. Her                                                                                                                          by Charlotte Wooning is inspired by traditional
universal value - and comprises a book and seven different
wallpapers. One of the wallpapers depicts nature reserve of
                                                                                                                                designs exist in a spatial
                                                                                                                                environment and evoke a
                                                                                                                                                                                                                                                                                      Zeeland jewels. All made with coral, sterling
                                                                                                                                                                                                                                                                                      silver and original Zeeland buttons.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   DE DOELEN                                                                                                                                       —The vibrancy of its private art collections is
the Wadden Sea.                                                                                                                 dialogue between man and                                                                                                                                                                                                                                                                                                                                                                                                                                                                     not the first thing that comes to mind when thinking
                                                                                                                                object.                                                                                                                                               Silver or gilded
Paper, roll 75 x 900 cm, € 398                                                                                                                                                                                                                                                        € 175 (silver) or € 200 (gilded)                                                                                                                                                          Across 1,200 events a year, ranging from classical concerts to the                                                                           about the Dutch art world. Art critic Renée Steenbergen
www.thomaseyck.com                                                                                                              Quilted fabric, two oak                                                                                                                               www.charlottewooning.com                                                                                                                                                                  International Film Festival, De Doelen in Rotterdam welcomes over half a                                                                     has written that contrary to the general impression,
                                                                                                                                boards, three lacquered                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Holland has many noteworthy art collectors.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                million visitors a year. This giant complex right beside Rotterdam Central
                                                                                                     4                      best in                                                    10                   behind                                                                                        20                  toneelgroep                                                                   27          darlings                                       30             edible                                                        36                 take me
                                                                                                                                boards, four oak legs,
                                                                                                                                from € 200                                                                                                                                                                                                                                                                                                                                      Station also hosts conventions and business events. The history of De

                                                                                                                            showwww.lottylindeman.nl
                                                                                                                                                                                                            the scenes                                                                                                        amsterdam                                                                                 on the go                                                     cities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Doelen goes back to the Seventeenth Century when the first concerts were
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       home
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     HOME IS
                                                                                                                                                                           ↑ piet paris tableware
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                held here by local musicians. The Great Hall is the biggest in the country
                                                                                                                                                                           — The fashion illustrations made by Piet Paris are                                                                                                                                                                                                                                                   and was refurbished in 2009 by Kraaijvanger Urbis Architects (now called
                                                                                                     Combined with a slight touch of romance, seduc- of colour, they are sharp statements about Cohen visited five music
                                                                                                                                                 a drop
                                                                                                     tion and storytelling, conceptualization defines
                                                                                                                                                                           easily recognizable. Usually in black-and-white with
                                                                                                                                                          Photographer Daniel
                                                                                                                                                                                       venues in the four largest Dutch cities to find
                                                                                                                                                                           fashion and full of life and humour. Together with the
                                                                                                                                                                                                                                                                                                          This is the story of how over the past decade
                                                                                                                                                                                                                                                                                                          Artistic Director Ivo van Hove developed
                                                                                                                                                                                                                                                                                                                                                                                                            Comparing cultural exports and regular exports
                                                                                                                                                                                                                                                                                                                                                                                                            has its limitations, but it does show how the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       In the past decade Holland has rather surpris- the home of chances of purchasing an original
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Kraaijvanger). De Doelen is also famously
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Philharmonic Orchestra.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       ingly become a platform for innovative food
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Your the Rotterdam
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Rembrandt or Rietveld are pretty slim. Luckily,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     WHERE
                                                                                                     a playground of examination, Dutch designers bpfp fotografie
                                                                                                                                                                           design company Jansen+co, Piet Paris launched a set
                                                                                                     Dutch fashion at the moment. Being raised in of tablewareout signature style, called Girl Talk.show backstage. From the
                                                                                                                                                              in his just who runs the
                                                                                                                                                                           For all fashionistas who prefer eating ‘en vogue’.
                                                                                                                                                         director, who coordinates the whole operation to
                                                                                                                                                                                                                                                                                                          Toneelgroep Amsterdam from an appreciated
                                                                                                                                                                                                                                                                                                          national avant-garde group into an internation-
                                                                                                                                                                                                                                                                                                                                                                                                            culture and commerce of a small country find
                                                                                                                                                                                                                                                                                                                                                                                                            their way in the world.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       projects, commonly initiated by young artists,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       designers and architects.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    there are plenty of affordable and transportable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Dutch Design items to take home. Arts Holland
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     THE
                                                                                                                                                photo:

                                                                                                     stride to the horizon, ready to disperse their                                    the technician who makes sure all microphones
                                                                                                                                                                           Porcelain, from € 29.95
                                                                                                                                                                                                                                                                                                          ally renowned theatre company, and how he did                                                                                                                                                                                             Magazine invited Florianne Eshuis to share a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Text—
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ART IS
                                                                                                     stratified products to the widest of audiences. www.jansenco.nl working – these are the people who make
                                                                                                                                                               are                                                                                                                                        so by building on the accomplishments of the                                                                                                                                                                                              selection of her favourite pieces.                                          daniel bouw


                                                                                                                                                                                       the magic happen.                                                                            ← stroopwafelflourishing small theatres in Holland.                                                                                                                                                                                                                                                                                         Daniel Bouw is project leader
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                at Deneuve Cultural Projects.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     While some art collectors seek to create
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     an eclectic selection of works, others show
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                He realizes visual art, heritage,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     a strong preference for a specific disci-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                fashion and design projects with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     In a strong collectors’ climate a good          pline. One might collect predominantly
                                                                                                                                                                                 Photo—Alique                                                                                       — It’s something Dutchies abroad still crave: stroop-                                                                                                                                                                                                                                                                                       a focus on communication. Bouw
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                wrote for the publication put out    many individuals purchase from national         photography while another concentrates
                                                                                           ↑ strap                                                                                                                                                                                  wafels. This cookie, made of two thin waffles with                                                                                                                                                                                                                                            technical coordinator                         by Alexander van Slobbe and is       and international artists, galleries and        on Dutch arts. The one thing the collec-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                responsible for the international
                                                                                                                                                                                                                                                                                    dried syrup in between, is certainly a must-taste. Take                                                                                                                                                                                                                                                                                                                          art fairs. Its a market that is constantly      tions have in common is that each and

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  SANDER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                PR of Manifesta 9, the European
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Biennial of Contemporary Art.        expanding. The enthusiasm within                every Dutch private collection originates
                                                                                           — Dutch people sure love their bikes and everything                                                                                                                                      home a bag. Or two.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Dutch society to collect art is cultivated      in a passion for art.
                                                                                           that comes with them. That’s why NL Architects have
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ZEILSTRA                                      Photography—
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     by organizations such as My First Art
                                                                                           given traditional bike straps a function in the home as a                                                                                                                                Stroopwafels come in various sizes, from € 1.60 a bag.                                                                                                                                                                                                                                                                                      danielle van ark                     Collection. Workshops, symposia, con-           The presentation of, and approach to,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ferences and courses are dedicated to the       each collection symbolizes the difference
                                                                                           storing device for books, magazines and toys.                                                                                                                                            Available at the supermarket, HEMA or
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Danielle van Ark studied at the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     edification of collectors with the aim of       between it and all others and illustrates
                                                                                                                                                                                                                                                                                    fresh at the market                                                                                                                                                                                                                                                                                                                         Royal Academy of Art in The          encouraging their active participation          the collector’s individual passion. Where
                                                                                           Silicone rubber, 72 x 3 x 1 cm, € 14.50                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Hague, where she graduated           in the art world. Greater participation         the constantly changing, almost museum-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                in 2005. Her work has been
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     by private individuals in the art market        like, presentation might give one collector
                                                                                           www.droog.com                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        shown at FOAM Photography
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Museum Amsterdam, the                makes art more accessible and attractive        great satisfaction, another may find ful-
                                                                                                                                                                                                                                                                                                                     ← icon snap ring                                                                                                                                                                                                                                                                                           Gemeentemuseum The Hague,            to a wider group of art lovers.                 filment in a chaotic set-up where every
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ‘I’ve been working here for twelve            and at various institutions in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Arles, Tokyo, London and New
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     available meter of wall space is covered.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     This is a portrait of five equally passionate   Regardless of how each individual handles
                                                                                                                                                                                                                                                                                                                     — 3D printing is the future of                                                                                                                                                                                                                               years and still I love it. I started as a     York. She is currently resident at
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                the Rijksakademie in Amsterdam.      art collectors. Danielle van Ark took on        his or her collection, none of them has
                                                              ← dutch heights #2                                                                                                                                                                                                                                     design, so why not start with jewel-                                                                    Photo—Michel Zoeter
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  sound technician, but over the years                                               the challenging task of capturing the heart     made a conscious choice to collect art; it is
                                                                                                                                                                           ↑ work: lamp                                                                                                                              lery? Designer Brian Garret based                                                                                                                                                                                                                                                                                                               of each collection in a series of portraits.    simply a way of life.
                                                              — This book is the perfect addition to your art book col-                                                                                                                                                                                              his design on a single ring with a                                                                                                                                                                                                                           I’ve got to know all the technical at
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Find a gallery
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Instead of portraits of collectors simply
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     adorned by beautiful pieces of art in the       Arts Holland Magazine visited five Dutch
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  aspects of running this place.artsholland.com/galleries
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Now
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Photo of collection Hans Kemna
                                                              lection. Dutch Heights #2 is the second edition of an annual
                                                              book presenting the winners of various art and culture
                                                              prizes. The 576-page book features the best from all fields
                                                                                                                                                                  spijkers & spijkers
                                                                                                                                                                           — By integrating oak parts into a ceramic desk
                                                                                                                                                                           lamp, designer Dick van Hoff proves that using nat-
                                                                                                                                                                           ural materials can completely transform a product.
                                                                                                                                                                                                                                                                                                                     range of different icons that snap
                                                                                                                                                                                                                                                                                                                     into it. Each set evolves around
                                                                                                                                                                                                                                                                                                                     a certain theme, and people can
                                                                                                                                                                                                                                                                                                                                                                                                                    iris van herpen                                                                                                                                               I’m more involved in the business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     background, these portraits are of the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     collections themselves; the house in which
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     they are held is merely décor.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     art collectors and asked them about their
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     passion for arts and what triggered them
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     to start collecting.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  side, the organization and meeting
                                                              of art, from architecture and literature to theatre and music.                                               The lamp is part of a series called Work and made                                                                                         mix ‘n match the different icons,                                      Twenty-eight-year-old Iris van Herpen takes craftsmanship to another level. Her                                                                                   p                                                                                                                              p
                                                              Dutch Heights is designed by Irma Boom. No wonder the                                                        in collaboration with manufacturing company                                                                                               buy new ones or exchange them                                                                                                                                                                                                                56
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  guests and artists. One of my per-                                                                             57

                                                                                                                                                                                                                                                                                                                                                                                            innovative silhouettes, experimental in form and function, represent the digit-
                                                              first edition was named one of the 50 Best Books/Best                                                        Royal Tichelaar Makkum.
                                                                                                                                     Twin sisters Truus and Riet Spijkers make fashion as structured as the Dutch
                                                                                                                                                                                                                                                                                                                     with their friends. Designed for
                                                                                                                                                                                                                                                                                                                                                                                            al revolution—the transition from the world before. The making of her leather
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  sonal highlights was meeting U2’s
                                                              Covers by the American Institute of Graphic Arts (AIGA).                                                                                                                                                                                               Freedom of Creation, Amsterdam.
                                                                                                                                     landscape. Distinct colour pallets and linearity characterize,-their style. The mod-
                                                                                                                                                                        Stoneware with oak parts, 28 x 43 cm, € 476                                                                                                                                                                         dresses, knotted by hand, is particularly labour-intensive and she has introduced                                                                                                     Bono. That was pretty special. The
                                                              576 pages, Dutch-English, € 34.50
                                                                                                                                     ernism of the 1920s is an important source of inspiration, translating into no-non-
                                                                                                                                                                        www.tichelaar.nl                                                                                                                             Consists of 3 pieces, € 39
                                                                                                                                                                                                                                                                                                                                                                                            ornamentation created using a 3D printer. Her sculptures are the result of a time-                                                                                                    wonderful thing is that you don’t
                                                              www.dutchheights.nl
                                                                                                                                     sense dresses that refer to triangles or squares. And, significantly, their designs are
                                                                                                                                                                                                                                                                                                                     www.briangarret.com
                                                                                                                                                                                                                                                                                                                                                                                            consuming practice, of continually reflecting on what has been and, more impor-                                                                                                       just get to meet these great people,
                                                                                                                                                               suited to a bike ride around town.                                                                                                                                                                                                                     tantly, on what is yet to come.                                                                                                                             but actually to work with them too.
                                                                          p                                                                                                                                           p
                                                                              40
                                                                                                     44                     architecture of                                            50                   a perfect                                                          41
                                                                                                                                                                                                                                                                                                          56                  home is where                                                                 68          holland turkeyP                                70             play the                                                      78                 the        If it was up to me, I’d like to invite
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Phil Collins to De Doelen. I’d love
                                                                                                                            consequence                                                                     daughter                                                                                                          the art is
                                                                                                                                                                                                                                                                                                                                   P                                                                                    400 years       30                                            game                                                                             district   to work with him.’

                                                                                                                                                                                                                                                                                                                                                  10
                                                                                                     Arts Holland Magazine selected five Rotterdam-                                    A brand new short story by Tommy Wieringa,                                                                         A portrait of five equally passionate Dutch                                                                                              EDIBLE CITIES Dutch culture icons (and snacks) in this
                                                                                                                                                                                                                                                                                                                                                                                                            Dutch culture does well in Turkey. The cultural   Discover                                                                              Go off the beaten track. Experience arts,

                                                                                                                                                                                                                                                                                                             BEHIND THE SCENES en                                                                                                                              arts agenda by Sue Doeksen and Raw Color.
                                                                                                     based bureaus that are designing a sustainable                                   pwriter        of the novels All About Tristan and Joe                                                              art collectors. Danielle van Ark took on the                                                      offering from Holland has tripled overthe
                                                                                                                                                                                                                                                                                                                                                                                                                                                  the                game made                                                                      culture and heritage, museums, design, fashion,
                                                                                                                                                                                          6
                                                                                                                                                                                                                                                                                                                                                                                                                                p
                                                                                                                                                                                                                                                                                                                                                                                                                                       7   food on
                                                                                                     architectonic future.                                                             Speedboat. His travel stories have been collected                                                                  challenging task of capturing the heart of each
                                                                                                                                                                                                                                                                                                                                                      pp                                                    past few years, thanks in part to Daniël Stork,                                                                                         theatre and more in the cities of Amsterdam,
                                                                                                                                                                                       in the volume I Was Never In Isfahaan.
                                                                                                                                                                                                                                                                                                                    ma of the magic ha
                                                                                                                                                                                                                                                                                                     people win a serieske portraits. Instead of por-
                                                                                                                                                                                                                                                                                                      collection ho                                                                                         Cultural Attaché at the Dutch Consulate                                                                                                 Rotterdam, The Hague and Utrecht. These maps
                                                                                                                                                                                                                                                                                                                                                                                                                                                           P
                                                                                                                                                                                                                                                   issue 01 / 2012 — 9,95 eu




                                                                                                                                                                                                                                                                                                          traits of collectors simply adorned by beautiful                                                  General. He is one of the masterminds behind                                                                                            help you plan your visit with a selection of the
                                                                                                                                                                                                                                                                                                                                 P                                                                                                                             44
                                                                                                                                                                                                                                                                                                          pieces of art in the background, these portraits                                                  the 400th anniversary celebration of diplomatic                                                                                         city's true gems.
                                                                                                                                                                                                                                                                                                                                   36
                                                                                                                                                                                                                                                                                                                                                                                                                                            ARCHITECTURE
                                                                                                                                                                                                                                                                                                          are of the collections themselves; the house in                                                   ties between Holland and Turkey.


                                                                                                                                                                                                                                                                                                                                                                                                                                           OF CONSEQUENCE
                                                                                                                                                                                                                                                                                                          which they are held is merely décor.
                                                                                                                                                                                                                                                                                                                                      TAKE
                                                                                                                                                                                                                                                                                                                                     ME HOME                                                                                                          by cityscaping
                                                                                                                                                                                                                                                                                                                                                                                                                                sustainable solutions
                                                                                                                                                                                                                                                                                                                               t leave behi
                                                                                                                                                                                                                                                                                                                                                                              p
                                                                                                                                                                                                                                                                                                                                                                                       nd                                                                                                                                                            p

                                                                                                                                                                                                                                                                                                         dutch design you can’
                                                                                                                                                                                                                                                                                                                                                                                  14                                                                                                                                                                     15
                                                                                                                                                                                                                                                           ro
10.000 Copies distribution
10.000 Copies distribution

•   Contemporary arts fair in New York
•   Tate Magazine in UK
•   Embassies
•   Cultural and tourism locations
Online Campaign
Banners distributed by

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Google Display Networks
Total Media Trade desk
ART INFO is the cultural hub for news
and conversations around the world of
art and culture.

Newsletters
Banners
Advertorials
Social Media
Facebook advertising Results
August – October 2012


                TOTAL CLICKS


           30.580
            12.963 UK / 17.617 US
Facebook advertising Results
August – October 2012


             TOTAL IMPRESSIONS


     54.823.694
        31.438.536 UK / 23.385.158 US
Facebook advertising Results
August – October 2012


                 PAGE LIKES


            18.179
            5.616 UK / 12.563 US
1586
Followers
Press & PR
Mediavalue
January – October 2012




+1 million Euro
          600.000 US / 400.000 UK
Coverage online,
newspapers,
magazines and TV
Campaign results and preview in US and UK art districts
Campaign results and preview in US and UK art districts
Campaign results and preview in US and UK art districts
Campaign results and preview in US and UK art districts
Campaign results and preview in US and UK art districts
Campaign results and preview in US and UK art districts
Campaign results and preview in US and UK art districts
Campaign results and preview in US and UK art districts
Campaign results and preview in US and UK art districts

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Campaign results and preview in US and UK art districts

  • 1.
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  • 6. CONTENTS ARTS HOLLAND MAGAZINE ARTS HOLLAND MAGAZINE CONTENTS BEST IN SHOW ARTS HOLLAND MAGAZINE ARTS HOLLAND MAGAZINE BEST IN SHOW — dis cover th e world Magazine TAKE ME HOME ARTS HOLLAND MAGAZINE ARTS HOLLAND MAGAZINE TAKE ME HOME art district ’s BEHIND THE SCENES ARTS HOLLAND MAGAZINE ARTS HOLLAND MAGAZINE BEHIND THE SCENES ↓ colour-based on nature ← krukje ↓ zeeuwse necklace — Colour-based on nature is a collection of striped wall- — Lotty Lindeman works — Jewels are a genuine element of Zeeuwser paper by graphic designer Irma Boom for Thomas Eyck. on her products with klederdracht; traditional clothing from the Dutch The range is inspired by global UNESCO sites - places the craftsmanship and a great province of Zeeland. This collection of jewels rotterdam HOME IS WHERE THE ART IS ARTS HOLLAND MAGAZINE ARTS HOLLAND MAGAZINE HOME IS WHERE THE ART IS World Heritage Committee considers to have outstanding sense for her materials. Her by Charlotte Wooning is inspired by traditional universal value - and comprises a book and seven different wallpapers. One of the wallpapers depicts nature reserve of designs exist in a spatial environment and evoke a Zeeland jewels. All made with coral, sterling silver and original Zeeland buttons. DE DOELEN —The vibrancy of its private art collections is the Wadden Sea. dialogue between man and not the first thing that comes to mind when thinking object. Silver or gilded Paper, roll 75 x 900 cm, € 398 € 175 (silver) or € 200 (gilded) Across 1,200 events a year, ranging from classical concerts to the about the Dutch art world. Art critic Renée Steenbergen www.thomaseyck.com Quilted fabric, two oak www.charlottewooning.com International Film Festival, De Doelen in Rotterdam welcomes over half a has written that contrary to the general impression, boards, three lacquered Holland has many noteworthy art collectors. million visitors a year. This giant complex right beside Rotterdam Central 4 best in 10 behind 20 toneelgroep 27 darlings 30 edible 36 take me boards, four oak legs, from € 200 Station also hosts conventions and business events. The history of De showwww.lottylindeman.nl the scenes amsterdam on the go cities Doelen goes back to the Seventeenth Century when the first concerts were home HOME IS ↑ piet paris tableware held here by local musicians. The Great Hall is the biggest in the country — The fashion illustrations made by Piet Paris are and was refurbished in 2009 by Kraaijvanger Urbis Architects (now called Combined with a slight touch of romance, seduc- of colour, they are sharp statements about Cohen visited five music a drop tion and storytelling, conceptualization defines easily recognizable. Usually in black-and-white with Photographer Daniel venues in the four largest Dutch cities to find fashion and full of life and humour. Together with the This is the story of how over the past decade Artistic Director Ivo van Hove developed Comparing cultural exports and regular exports has its limitations, but it does show how the In the past decade Holland has rather surpris- the home of chances of purchasing an original Kraaijvanger). De Doelen is also famously Philharmonic Orchestra. ingly become a platform for innovative food Your the Rotterdam Rembrandt or Rietveld are pretty slim. Luckily, WHERE a playground of examination, Dutch designers bpfp fotografie design company Jansen+co, Piet Paris launched a set Dutch fashion at the moment. Being raised in of tablewareout signature style, called Girl Talk.show backstage. From the in his just who runs the For all fashionistas who prefer eating ‘en vogue’. director, who coordinates the whole operation to Toneelgroep Amsterdam from an appreciated national avant-garde group into an internation- culture and commerce of a small country find their way in the world. projects, commonly initiated by young artists, designers and architects. there are plenty of affordable and transportable Dutch Design items to take home. Arts Holland THE photo: stride to the horizon, ready to disperse their the technician who makes sure all microphones Porcelain, from € 29.95 ally renowned theatre company, and how he did Magazine invited Florianne Eshuis to share a Text— ART IS stratified products to the widest of audiences. www.jansenco.nl working – these are the people who make are so by building on the accomplishments of the selection of her favourite pieces. daniel bouw the magic happen. ← stroopwafelflourishing small theatres in Holland. Daniel Bouw is project leader at Deneuve Cultural Projects. While some art collectors seek to create an eclectic selection of works, others show He realizes visual art, heritage, a strong preference for a specific disci- fashion and design projects with In a strong collectors’ climate a good pline. One might collect predominantly Photo—Alique — It’s something Dutchies abroad still crave: stroop- a focus on communication. Bouw wrote for the publication put out many individuals purchase from national photography while another concentrates ↑ strap wafels. This cookie, made of two thin waffles with technical coordinator by Alexander van Slobbe and is and international artists, galleries and on Dutch arts. The one thing the collec- responsible for the international dried syrup in between, is certainly a must-taste. Take art fairs. Its a market that is constantly tions have in common is that each and SANDER PR of Manifesta 9, the European Biennial of Contemporary Art. expanding. The enthusiasm within every Dutch private collection originates — Dutch people sure love their bikes and everything home a bag. Or two. Dutch society to collect art is cultivated in a passion for art. that comes with them. That’s why NL Architects have ZEILSTRA Photography— by organizations such as My First Art given traditional bike straps a function in the home as a Stroopwafels come in various sizes, from € 1.60 a bag. danielle van ark Collection. Workshops, symposia, con- The presentation of, and approach to, ferences and courses are dedicated to the each collection symbolizes the difference storing device for books, magazines and toys. Available at the supermarket, HEMA or Danielle van Ark studied at the edification of collectors with the aim of between it and all others and illustrates fresh at the market Royal Academy of Art in The encouraging their active participation the collector’s individual passion. Where Silicone rubber, 72 x 3 x 1 cm, € 14.50 Hague, where she graduated in the art world. Greater participation the constantly changing, almost museum- in 2005. Her work has been by private individuals in the art market like, presentation might give one collector www.droog.com shown at FOAM Photography Museum Amsterdam, the makes art more accessible and attractive great satisfaction, another may find ful- ← icon snap ring Gemeentemuseum The Hague, to a wider group of art lovers. filment in a chaotic set-up where every ‘I’ve been working here for twelve and at various institutions in Arles, Tokyo, London and New available meter of wall space is covered. This is a portrait of five equally passionate Regardless of how each individual handles — 3D printing is the future of years and still I love it. I started as a York. She is currently resident at the Rijksakademie in Amsterdam. art collectors. Danielle van Ark took on his or her collection, none of them has ← dutch heights #2 design, so why not start with jewel- Photo—Michel Zoeter sound technician, but over the years the challenging task of capturing the heart made a conscious choice to collect art; it is ↑ work: lamp lery? Designer Brian Garret based of each collection in a series of portraits. simply a way of life. — This book is the perfect addition to your art book col- his design on a single ring with a I’ve got to know all the technical at Find a gallery Instead of portraits of collectors simply adorned by beautiful pieces of art in the Arts Holland Magazine visited five Dutch aspects of running this place.artsholland.com/galleries Now Photo of collection Hans Kemna lection. Dutch Heights #2 is the second edition of an annual book presenting the winners of various art and culture prizes. The 576-page book features the best from all fields spijkers & spijkers — By integrating oak parts into a ceramic desk lamp, designer Dick van Hoff proves that using nat- ural materials can completely transform a product. range of different icons that snap into it. Each set evolves around a certain theme, and people can iris van herpen I’m more involved in the business background, these portraits are of the collections themselves; the house in which they are held is merely décor. art collectors and asked them about their passion for arts and what triggered them to start collecting. side, the organization and meeting of art, from architecture and literature to theatre and music. The lamp is part of a series called Work and made mix ‘n match the different icons, Twenty-eight-year-old Iris van Herpen takes craftsmanship to another level. Her p p Dutch Heights is designed by Irma Boom. No wonder the in collaboration with manufacturing company buy new ones or exchange them 56 guests and artists. One of my per- 57 innovative silhouettes, experimental in form and function, represent the digit- first edition was named one of the 50 Best Books/Best Royal Tichelaar Makkum. Twin sisters Truus and Riet Spijkers make fashion as structured as the Dutch with their friends. Designed for al revolution—the transition from the world before. The making of her leather sonal highlights was meeting U2’s Covers by the American Institute of Graphic Arts (AIGA). Freedom of Creation, Amsterdam. landscape. Distinct colour pallets and linearity characterize,-their style. The mod- Stoneware with oak parts, 28 x 43 cm, € 476 dresses, knotted by hand, is particularly labour-intensive and she has introduced Bono. That was pretty special. The 576 pages, Dutch-English, € 34.50 ernism of the 1920s is an important source of inspiration, translating into no-non- www.tichelaar.nl Consists of 3 pieces, € 39 ornamentation created using a 3D printer. Her sculptures are the result of a time- wonderful thing is that you don’t www.dutchheights.nl sense dresses that refer to triangles or squares. And, significantly, their designs are www.briangarret.com consuming practice, of continually reflecting on what has been and, more impor- just get to meet these great people, suited to a bike ride around town. tantly, on what is yet to come. but actually to work with them too. p p 40 44 architecture of 50 a perfect 41 56 home is where 68 holland turkeyP 70 play the 78 the If it was up to me, I’d like to invite Phil Collins to De Doelen. I’d love consequence daughter the art is P 400 years 30 game district to work with him.’ 10 Arts Holland Magazine selected five Rotterdam- A brand new short story by Tommy Wieringa, A portrait of five equally passionate Dutch EDIBLE CITIES Dutch culture icons (and snacks) in this Dutch culture does well in Turkey. The cultural Discover Go off the beaten track. Experience arts, BEHIND THE SCENES en arts agenda by Sue Doeksen and Raw Color. based bureaus that are designing a sustainable pwriter of the novels All About Tristan and Joe art collectors. Danielle van Ark took on the offering from Holland has tripled overthe the game made culture and heritage, museums, design, fashion, 6 p 7 food on architectonic future. Speedboat. His travel stories have been collected challenging task of capturing the heart of each pp past few years, thanks in part to Daniël Stork, theatre and more in the cities of Amsterdam, in the volume I Was Never In Isfahaan. ma of the magic ha people win a serieske portraits. Instead of por- collection ho Cultural Attaché at the Dutch Consulate Rotterdam, The Hague and Utrecht. These maps P issue 01 / 2012 — 9,95 eu traits of collectors simply adorned by beautiful General. He is one of the masterminds behind help you plan your visit with a selection of the P 44 pieces of art in the background, these portraits the 400th anniversary celebration of diplomatic city's true gems. 36 ARCHITECTURE are of the collections themselves; the house in ties between Holland and Turkey. OF CONSEQUENCE which they are held is merely décor. TAKE ME HOME by cityscaping sustainable solutions t leave behi p nd p dutch design you can’ 14 15 ro
  • 8. 10.000 Copies distribution • Contemporary arts fair in New York • Tate Magazine in UK • Embassies • Cultural and tourism locations
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  • 12. ART INFO is the cultural hub for news and conversations around the world of art and culture. Newsletters Banners Advertorials
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  • 15. Facebook advertising Results August – October 2012 TOTAL CLICKS 30.580 12.963 UK / 17.617 US
  • 16. Facebook advertising Results August – October 2012 TOTAL IMPRESSIONS 54.823.694 31.438.536 UK / 23.385.158 US
  • 17. Facebook advertising Results August – October 2012 PAGE LIKES 18.179 5.616 UK / 12.563 US
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  • 22. Mediavalue January – October 2012 +1 million Euro 600.000 US / 400.000 UK