Moving to the media

WebSearch Academy
Internet Librarian International

Moving to the Media
Searching for Multimedia Material
Arthur Weiss
Email: a.weiss@aware.co.uk / Twitter: @awareci
www.marketing-intelligence.co.uk
14 October 2013
© AWARE 2013

Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

Multi-Media Categories
•  Still images (& Animated Gifs)
  Photos, Paintings, Line drawings, Cartoons, etc.
  Charts & Diagrams
  Infographics

•  Video
  Animations, video, etc. with/without sound

•  Sound
  Music, spoken voice, noises, etc.
  Podcasts

•  3D Media
  Objects / 3D-printing instructions

•  Interactive content
  Computer games, online training, etc.

© AWARE 2013


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Indexing multi-media

Meta-Data

Content

•  File Type,
File Size,
File Date,
Geo-coding,
etc.

•  Colour,
Type (photo,
line drawing,
etc.)
Faces, etc.

© AWARE 2013

Textual
descriptions
•  Alt Tags,
Image Title,
Captions &
other text on
web pages


Links
pointing to
the media

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Image Searching
Image directories
•  Commercial (pay to access) e.g. Getty Images, Corbis, Shutterstock,
Stockphoto, Fotolia and many more.
•  Image sharing: Flickr, Picasa, Photobucket, etc.
•  Social media: Pinterest, Tumblr, etc.

Image search
• 
• 
• 
• 
• 
• 

Google, Bing, Blekko, Yahoo!
PicSearch, Sprixi
TinEye
Stock Photo Collections: Everystockphoto
Infographics: Visual.ly, nfogfx.com and others
PicScout ImageTracker – commercial software used to locate
copyright infringement
•  Google Goggles (Android App) – Identify pictures, sites & sights, or
scan business cards / translate text
© AWARE 2013


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Commercial Sites

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Image Sharing: Flickr

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Image Sharing: Picasaweb.google.com

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Social Media: Pinterest & Tumblr

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Image Searching – Google

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Image Searching – Bing

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Image Searching – Bing

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Image Searching – Yahoo! & Blekko

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Image Searching – PicSearch

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Image Searching – Sprixi

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Image Searching – TinEye

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Image Searching – TinEye

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Charts & Diagrams
Also consider
•  Google.com/publicdata
•  WolramAlpha, etc.

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Image Searching – Worked Example
“Below are four pictures of steeples…. I'm quite taken with steeples,
finding them fascinating, and love to take photos of them as I travel
around. Which of these is the oldest steeple? Identify each steeple
and give its construction date?”

http://searchresearch1.blogspot.co.uk/2012/01/wednesday-search-challenge-which.html
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The other three steeples
gave 0 results on TinEye.

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None of the other steeple pictures could be located / identified using Google
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Finding the answers….
Go back to the question: “Which of these is the oldest steeple? Identify
each steeple and give its construction date?” There is an assumption in
the question that all 4 steeples are linked or connected in some way.

Note how St Michael’s Church is described in the Google description: “St.
Michael's Church, is one of Hamburg's five Lutheran main churches…”

Look for information on the other 4 churches / search for images of
<Hamburg Steeples> / <Hamburg churches> on Flickr, Google Images,
etc. (Take care not to make assumption all steeples are from churches!)

The 4 steeples are
St Catherines
(rebuilt in 1957),
© AWARE 2013

The Rathaus
(1897).

St Nicolai (1874)


St Michaelis
(rebuilt 1952).
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Video Searches
Video Collections
•  Video Sharing: YouTube, Vimeo, DailyMotion, Metacafe,
Blip.tv, Youku, etc.
•  Commercial: Various News services, BBC, TED, iTunes,
etc.

Video search
•  Google, Bing, Yahoo!, Blekko, etc.
•  YouTube
•  PlayAudioVideo.com, Blinkx.tv

MOOCs and online learning
•  iTunes, MOOC-List.com, Coursera, etc.
© AWARE 2013


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Videos.google.com

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Bing.com/videos

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YouTube – Advanced Search

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PlayAudioVideo.com?

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Global TV
•  Many (most) TV channels are
• 
• 

now available online
  E.g. BBC iPlayer
Some cover multiple channels
e.g. Wherever.tv
Some restricted in some regions
e.g. Hulu.com for US TV
(overcome with Hola unblocker
plugin)

•  Archive.org for some historical
• 

news (mostly US)
TVEyes.com – fee based
service for searching
global TV for keywords
mentioned

© AWARE 2013

Access websites blocked or
censored with the totally free Hola
Unblocker VPN proxy service.


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Audio Searches
Sounds
•  FindSounds.com

Music
•  Shazam.com – also tablet / phone apps
•  Musipedia.org
•  Mrtzcmp3.net
•  Musgle.com / googlemusicsearch.com – use Google API to search Google
for music
•  Several others e.g. mp3-search-engine.com

Podcasts / Internet Radio / Spoken Word, etc.
•  Podcastdirectory.com
•  Archive.org
•  Pandora (blocked in Europe), Last.fm, Grooveshark.com etc.
•  iTunes, Spotify, etc.
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3D-Printing
•  Emerging area – with several search sites
 
 
 
 

© AWARE 2013

Thingiverse
Defcad
3DBility
Yahoo! Japan


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Legal Issues
•  Purpose for downloading / reproducing media
•  Creative commons, CopyLeft, Licensing, Royalty
Free (vs. Free to use), etc.
  Commercial versus personal use

•  BitTorrents
  Search Tools (e.g. isohunt.com, thePirateBay –
although now blocked in many countries including the
UK)

© AWARE 2013


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Any Questions?

Arthur Weiss is the managing director of AWARE - a UK based
consultancy specialising in marketing & competitive intelligence analysis.
Contact Details:
Web Sites:
www.marketing-intelligence.co.uk
E-mail: a.weiss@aware.co.uk
Twitter: @awareci
Telephone:
Fax:
© AWARE 2013

+44 20 8954 9121
+44 20 8954 2102

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