MarketShare/all day. May 2008
30.4
3.9
19.4
19.7
19.4
5.4
APT ArmeniaTV SH ORT h2 Other
* “Other” includes 18 TV channels

MarketShare/prime-time. May 2008
25.2
3.3
25.3
22
17.7
4.8
APT ArmeniaTV SH ORT h2 Other
* “Other” includes 18 TV channels

3.6 3.5 3.5
1
0.7
0
1
2
3
4
Average R% /all day/ May 2008
ArmeniaTV APT SH h2 ORT

9.1
7.8
6.5
1.5 1.4
0
2
4
6
8
10
1st Qtr
Average R% /ptime-time/ January-March 2008
SH ArmeniaTV APT h2 ORT

R% daily dynamics/all day. May 2008
0
2
4
6
8
0
1
.
0
5
.
2
0
0
8
0
3
.
0
5
.
2
0
0
8
0
5
.
0
5
.
2
0
0
8
0
7
.
0
5
.
2
0
0
8
0
9
.
0
5
.
2
0
0
8
1
1
.
0
5
.
2
0
0
8
1
3
.
0
5
.
2
0
0
8
1
5
.
0
5
.
2
0
0
8
1
7
.
0
5
.
2
0
0
8
1
9
.
0
5
.
2
0
0
8
2
1
.
0
5
.
2
0
0
8
2
3
.
0
5
.
2
0
0
8
2
5
.
0
5
.
2
0
0
8
2
7
.
0
5
.
2
0
0
8
2
9
.
0
5
.
2
0
0
8
3
1
.
0
5
.
2
0
0
8
R%
APT ArmeniaTV SH ORT h2

2 TV Media Overview
Program Weighted average R%
Serial “Strkuhi Izaura” 12,3
32 ATAM 9,0
HAYLUR 8,4
Otar xaxer 8,2
Evening movie /22:00 – 24:00/ 4,4
APT program ratings. March-April 2008

2 TV Media Overview
Program Weighted average R%
Kargin haxordum 13,5
Serial “Dzhbaxt erjankutyun” 10,5
Im mets chax haykakan harsaniq 10,4
Mi katil mexr 9,9
PS Club 9,3
Serial “Harevanner” 8,5
Bernard show 7,9
Evening movie /22:00 – 24:00/ 4,7
Armenia TV program ratings. March-April 2008

2 TV Media Overview
Program Weighted average R%
Vervaratsner 17,5
Ov e uzum darnal millionater 12,1
Horizon 11,8
Serial “Taqnvats huyzer” 6,8
Serial “Arbetsnox ser” 5,4
Evening movie /22:00 – 24:00/ 3,8
Shant program ratings. March-April 2008

Tigran Safaryan
Marketing Director
“Telemediacontrol” CJSC
Abovyan Line5/1
Yerevan, Armenia
Tel: +(37410) 548490
E-mail: Tsafaryan@GFK.am
http//: www.GFK.am
THANK YOU!