Alcatel Lucent- Change The Conversation

2012 Enterprise Channel Marketing Plan
Value Added Distributors & Indirect resellers
January 2012

1
COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

Agenda
• PART 1: Sales Priorities
PART 1 PART 2 : Channel Support

• Introduction • BP Communities
• 2012 Channel marketing priorities • Applications Club
• Network Infrastructure Partner
Inner Circle
• VAD Council
• Sales initiatives
• SMB – OXE – DATA – Installed base
• Channel program and support
• Incentives & Rewards
• Co-marketing
• Channel development • Communication
• Recruitment programs

• Synthesys

2
2012

PART 1
PART 1
Sales priorities

3
2012

Channel Marketing support to Business
Priorities • Cloud/Hosted solutions
• OpenTouch (Business • OPEX models
Edition and Multimedia • SIP federation
Services)
• OXO Rich
Communication Edition
• IP/SIP Communication on • 10G Networks (data
Hybrid platforms center, Core Networks
• WLAN/1G access and campus)
• Installed base evolution

Capitalize Attack Beachhead
Sales initiatives
BP sales rewards
Channel Development
Co-marketing
BP communities
BP communication
4
2012

2012 Channel Marketing Priorities

5
2012

Definitions
SALES A set of sales and marketing activities focusing on our Business
priorities to drive 2012 business and to engage you. This can include
INITIATIVES
the followings:
PROMOTIONS Special conditions granted to you and your IRs to boost a specific product or
solution. The promotions can be extended to end users. Promotions can have a
limited geographical coverage

CAMPAIGN-IN- Kit of marketing and sales material designed to reach end users. The customizable
kit allows you/your IRs to run your own lead gen campaign. This can be supported
BOX
with the help of ALU-E via co-op funding, lead generation department or My
Marketing Agency
INCENTIVES & Program or activities which aim at reinforcing BP commitment and to strech
business activities. Incentives/rewards can be linked to promotions or just focus on
REWARDS BP business performances

COMMUNITY Federate and engage you and your IRs who, regardless of ypur or their status or
profile, share common interests in a specific area of business.

CHANNEL Initiatives and tools mainly focus to recruit new BP and to reach new potential BP
to address a specific market, and increase ALE solutions awareness
DEVELOPMENT

6
2012

Are you
seeking
Sales initiatives
profit or
possibility?

7
2012

Sales initiatives 2012

1 | SMB  OXO RCE/DATA

2 | Mid Market  OpenTouch/OXE

3 | Network Infrastructure  Convergence & Data Center

4 | Installed Base (Transform)  OXE/OXO

8
2012

SMB
Objectives • Boost SMB business (6 to 100 users)
• Enable and energize resellers/partners
• Create end-customer awareness and demand
PROMOTIONS OXO Upgrade 
• Discount on software licenses (Greeting, Mobility, IP transformation) *
Replace to OXO 
• Communication suite for free, attractive price on all Software licences *
LAN + OXO-IP + WLAN + IP phones 
• Voice & data convergence solution * Transform
AWARENESS
• « Did you know …» on social media
CAMPAIGN

CAMPAIGN-IN- • «The secret of productivity » (generic SMB solution)
• «Transform your equipment, Transform your Business » (installed base) *
A-BOX

INCENTIVES & Vitalize 
REWARDS • 25 pts per K€ on OXO (greenfield & Installed Base)/ 20pts per K$
• 50 pts per MyIC phone

CHANNEL Indirect resellers 
DEVELOPMENT • Recruitment kit for you and special offer for your new IR
9
2012

SMB « boost plan »
• Awareness campaign: « Did You Know? »
• Weekly message targeting End Users
• Facebook, Twitter, Linkedin, BP web site …
• Ready-to-use banners & text in 6 languages (FR, DE, GB, SP, IT, P)

• End customer «Campaign-In-a-Box»
• Ready-to-use and customizable set of tools available in 5 languages

• « The secret of productivity »
• 2 emailers, signatures, copy blocks, banners
• « Transform you equipment, Transform your business »
• 4 emailers, signatures, banners, invitation

• Sales Rewards for your IRs with Vitalize on OXO sales (greenfield &
Installed Base)
• 25 Vitalize points per 1K€ of sales (20 Vitalize points per 1K$ of sales)
• 50 Vitalize points per set (MyIcPhone)
10
2012

SMB « boost plan » (2)
• Promotions : TRANSFORM program
• Upgrade former OXO to 8.1 release (Actis)
• Promotion on greeting, mobility licenses (-40%)
• IP user licenses for free (up to 40)

• Replace former 4100/4200 to OXO (Promo code)
• Communication suite for free
• All software licenses (CC30) at WPL -75%

• Promotion: Convergence for SMB
• Special discount on OmniSwitch + OXO RCE IP + WLAN + IP Phones

• Recruitment program for Indirect Resellers
• Accelerate the ROI for the new partner
• Recruitment campaign kit to manage with the country channel (Sales & marketing)

11
2012

Mid Market
Sales initiatives

12
2012

Mid Market
Objective Boost Mid Market sales for OmniPCX Enterprise and for
OpenTouchTM targeting greenfield and installed base
PROMOTIONS OpenTouchTM 
• Special Lab & demo offer
• BP In-house conditions for OpenTouchTM BE and MS
• Migration for BiCS or OXE to OpenTouchTM *
OmniPCX Enterprise 
• IP For free / IP Centralization / Migration and upgrades to OXE R10*
• Multi-year services offer when migrating
Visual Collaboration  * Transform
• Benefit from 7 % discount on all Visual Collaboration catalogue
• Get for your customer an LG executive device for Free
CAMPAIGN-IN- OpenTouchTM & Visual Collaboration (awareness campaign)
A-BOX «Transform your equipment, Transform your Business » *

COMMUNITY Applications club  (open to registered IRs)
• BP community for Communications (Webinars, social media, etc.)
INCENTIVES & Vitalize VIP Gifts 
• 10 quarterly reward (customer project based)
REWARDS
Vitalize 
• 25 pts per K€ for migration to OTBE or OXE / 20pts K$* * Transform
• 50 pts per MyIC phone
13
2012

OpenTouch™
• “Multiples Devices, Multiples Communications, One Conversation”
• Emailer, copy blocks, banners, subheads
• Available in EN, DE, FR, IT, SP

• Special BP offer
• OpenTouch Business Edition Lab & demo covered at 100% with coop (Q1 ’12)
• Aggressive “in house offer” for OpenTouch BE or OpenTouch MS

• Sales Rewards:
• Quarterly 10 Vitalize VIP Gifts for the largest OpenTouch™ sales (WW) (based on customer
project report)
• 25 Vitalize points per K€ (20 Vitalize points per 1K$ of sales) for migration to OpenTouch™
• 50 Vitalize points per MyIC phone

14
2012

Visual Collaboration
• “More than Video Conferencing; Visual Collaboration”
• 2 Emailer (for mid market or Large enterprises, copy blocks, banners, subheads)
• Available in EN, (DE, FR, IT, SP in 2012)

• Promotions
• LG EXECUTIVE DEVICE for Free
• Marketing tools available (eMailer, White Paper)

• Price discount of 7 % on all Visual Collaboration catalogue

15
2012

Network
Infrastructure
Sales initiatives

16
2012

Network Infrastructure
Objectives Sustain network infrastructure growth in Convergence
and Data Center markets.
Develop sales in SMB market
PROMOTIONS M&L Enterprises: Convergence solution:  Q2
• OS6450 + 802.11n AP
SMB: Convergence solution  H1
• OXO/IP + OS6400/OS6250 + WLAN + IP phones
CAMPAIGN-IN- Convergence/OS6900/10G  « The Core challenge »
A-BOX Data Center  awareness campaign

INCENTIVES & Vitalize VIP Gifts 
REWARDS • 10 quarterly rewards for best projects

COMMUNITY Partner Inner Circle  (open to registered IRs)
• ALE BP community for NI (Webinars, News alerts, web site, etc.)

CHANNEL Indirect resellers 
DEVELOPMENT • Recruitment campaign kit for you with special offer for IRs

17
2012

Network Infrastructure
• The « Core challenge » (Convergence)
• Email (3 email templates), Banners, web pages, copy blocks, white papers
• Available in 4 languages (FR, GB, SP, DE)

• « Data Center switching solution » (Data Center)
• Email (2 email templates (in PDF + HTML), confirmation email,
web banners, copy blocks
• Language: EN

• Sales Rewards:
• Quarterly 10 Vitalize VIP Gifts for the largest deals (customer project
based )

• Promotions
• Convergence solution for MLE: OS6450 + WLAN 802.11n AP
• Convergence solution bundle for SMB: OS6xxx + OXO RCE IP +
WLAN + IP phones
18
2012

Installed base
Sales initiatives

19
2012

Installed base “Transform”

Objectives Protect and develop the renewal of the installed base
Accelerate the natural upgrade or migration cycle

PROMOTIONS Replace 
• Move to OXO RCE
Upgrade 
• OXO, 4400 to OXE, OXE to OpenTouch,
• IP for FREE
CAMPAIGN-IN- SMB & Mid-Large « Transform you equipment, transform your
A-BOX business »

INCENTIVES & Vitalize 
REWARDS • 25 pts per K€ for migration and upgrade business /20 pts K$

20
2012

TRANSFORM
• Cross market segment program for SMB, MLE, Communication and
Network to address the installed base

• “Transform Your Equipment, Transform Your Business”
• Emailers series targeting Small & Medium Businesses (4 emailers), Mid & Large Enterprises
(4 emailers), banners, email signature
• Language: EN, DE, FR, IT & SP
• New emailers and new sales tools (H2):

• Promotions:
• Replace, Migrate or Upgrade (see SMB, MLE or Networks initiatives)

• Sales Reward:
• 25 Vitalize points per 1K€ of sales (20 Vitalize points per 1K$ of sales)
21

Are you
BP Loyalty &
seeking
Rewards
profit or
programs
possibility?

22
2012

New VITALIZE 2012 –
To Revitalize VITALIZE
• Major Improvements
• New look and feel, new Catalogs with new categories
• New regional catalogs including vouchers for all countries
• Company catalog removed (Only catalog for «individual »)
• VAD can transfer points to the IRs

• New key features
• Points transfer validation by the CSM
• Points Validity date (day/month)
• Individual points are valid from transfer date year 1 until end of calendar year 2 (Example: points
transferred in March 2012 are valid until end of December 2013 )

• Automatic monthly report sent by email to your VIM and individuals

23
2012

Reward program 2012

2

• Installed base: 25 points • Reward the highest deals per • Reward 20 Top
per 1K€ of Sales – 20 Quarter Business partners WW
points per USDK
• All inclusive trip for
• SMB: 25 points per 1K€ – • VIP Gifts* two people per
20 points per K$ • 10 V.I.P Gifts for Network winning company
• My IC Phone 50 points • 10 V.I.P Gifts for OpenTouch
per set • 10 V.I.P Gifts for OXE

* Customer project based

• Business Partner registration is mandatory to get any rewards
• One unique registration form on the Business Portal
• Registration closure end of March 2012
24
2012

Marketing initiatives 2012
Registration
• Objectives:
• We need you to engage in 2012 marketing initiatives
• Mandatory to get any rewards (Vitalize points, Top Performers)
• Mandatory to access some promotions (Transform replace to OXO)

• One stop registration for all channel marketing initiatives
• Registration form available on the Business Portal (Sales Accelerator page)

• You are invited to register for 2012 initiatives and programs
• 2011 registration is not valid for 2012
• Channel Sales and Local Channel Marketing have to validate your request
• Registration must be performed prior to end of Q1’12

25
2012

Are you
seeking
Channel
profit or
Development
possibility?

26
2012

RECRUITMENT
Indirect Resellers

• Objectives:
• Ease recruitment of Indirect Resellers to sell OXO or Data
• Speed-up the accreditation lead-time and ROI

• Content:
• Free ACFE training for one engineer of new IR
• Back end Rebate on sales target achievement
• “CAMPAIGN IN A BOX” for recruitment: (updated in Q2 ’12)
• Emailer, invitation, kakemono, Telesales script
• Language: EN, DE, FR, IT & SP

• Process:
• Sign the Alcatel-Lucent Indirect reseller Charter and fill-in the program request form
• Fulfill accreditation according to Convergence Partner Program Rules within 6 months
from the Charter signature (ACFE Certification / 1 sales training / Purchase your Lab and
Demo equipment)
27
2012

PART 2
PART 1
Channel support

28
2012

Are you
seeking
BP
profit or
Communities
possibility?

29
2012

Sales Programs Webinars Events NI PIC Alerts
• Promotions • Every month • Vision /Pre announcement • Pro active info push
• Mkg /communication tools • Live and recorded sessions • Meet with experts • Up to date information on products,
• Campaign • All products and solutions • Build your network solutions, services, training, etc
• Rewards… • Live Q&A sessions • Promo…

• New BP database
• Webinars for pre sales
• Social media

30
2012

(TBC)

Sales Programs Webinars Virtual event Social Media Advisory Board
Support • Every two weeks • Dedicated information
• Live and recorded sessions • Dedicated booth
• Private Facebook page
• Up to date information
• Exchange with experts
• Best Practices
• Promotions • All applications topics • Exchange & • Expert videos & • Hot topics follow up
• Mkg /communication tools covered discussions testimonials
• Sales Speech • Live Q&A sessions • Daily life of our club
• Rewards… and activities

• Webinars for pre sales
• Virtual event to all and especially for emerging market
• Advisory Board with most important BP contributors

31
2012

• Nurture the panel of 14 VAD in a clubbing spirit
• 2 dedicated sessions per year
• Themed VAD Council sessions: to renew & to reinforce the community
• Enlarge community to new members
(TBC)

Solutions & Webinars Council sessions Virtual event/booth
•
Sales programs •
•
Each quarter
All products and solutions
•
•
Vision /Pre announcement
Hot topics follow up •
Dedicated information
Dedicated booth
presentations • VAD Council follow up • Meet with experts • Personal access code
• Pre-announcement • Live Q&A sessions • Reinforce the community • Social media ( linked in , other?)
• Solutions & offer • Live exchanges • Best practice
• Mkg /communication tools • Share experiences
• Logistics, services, finances • Exchanges
• Ale support

32
2012

Are you
Channel
seeking
program
profit or
and support
possibility?

33
2012

Partner Locator
NEW

• Design

• Lead
Generation
Option

• Search

• Google map

• Accreditation
Details

34
2012

Are you
seeking
Co-marketing
profit or
possibility?

35
2012

Co-op Program
• Co-op Improvements
• New and simplified categories
• Better visibility and easier activities follow up

• Co-op new rules
• 3rd level of validation mandatory from 10 K€
and/or the reimbursement amount requested is > 50%
• Automatic pop up when the requested amount is > 50%
• BP Marketing plan mandatory

Co-op funds re-focused on Marketing activities
• 2012 Target : Minimum 60% of co-op to be used for End Customer activities
• Limit the 100 % co-op reimbursement to MMA, ALE event, goodies, brochures

36
2012

Business Partner Support using Co-op
• You run marketing activities on its own

• Or ALE Telemarketing / Telesales offer*
• A Service Center supporting both Marketing & Sales
• A network of certified agents
• Data Base qualification
• Lead Generation
• Sales Generation

• Or MyMarketingAgency
• Comprehensive marketing support
• Push campaigns and online content
• Empowering your IRs to execute campaigns *Global Telemarketing Service Center

38
2012

Are you
BP
seeking
Communications
profit or
possibility?

39
2012

New main toolbar at a glance!

Here it is!
January 2012 signals the first issue of the brand new Partner Focus
newsletter.

Straight to the point: with a new layout, new ergonomics, new
outline, new captions, new toolbar access, everything has been
redesigned to keep Partners on top of communications news in just a
few clicks – It’s a great time saver

Be informed of local information: Discover the new section “Latest
from Your Region” available under “News & Events” in the main toolbar.
It will tell Partners what’s happening in their country or area – a much
wanted feature

40
2012

Access to information on your
mobile

In 2012, launch MyDynamicLink WW where possible

Objectives Facilitates sales business life by providing selective, up to
date and real time information, anytime, anywhere
What is it Application embedded in a GSM with dedicated information about
Alcatel-Lucent Enterprise
Target Sales / Pre-sales / Marketing

Update Monthly through SMS /URL to download

Content Promo & incentives / News & Events / Product & Solutions

41
2012

Are you
seeking
Synthesis
profit or
possibility?

42
2012

Promotions
Target
Promotion overview Objectives Process Benefits Validity
Solution
Free and
Replace former ALU SMB Renew former communication Ebuy June ,
OXO WPL – 75%
solutions to OXO solutions
(CC30)
30th 2012
SMB
Upgrade OXO: Greeting & Up sell applications when ACTIS June ,
OXO WPL – 40%
Mobility Apps migrating OXO 30th 2012

Upgrade 4400/OXE to OXE / Renew former communication June ,
OXE / BiCS ACTIS Up to – 40%
BiCS solutions 30th 2012
ML
Renew former communication June ,
Upgrade OXE/BiCS to
solutions OpenTouchTM BE ACTIS Per user licence 30th 2012
OpenTouchTM BE

IP User License for Free OXE/OXO/ June ,
All Ease IP evolution ACTIS Free
(Upgrade) OpenTouchTM 30th 2012

Manuel June, 30th
LG EXECUTIVE device for free! Speed up video sales Visual Collaboration
process
Device for free
2012

Video Collaboration Sales SDR /Promo June, 30th
Encourage the adoption of video Visual Collaboration - 7% of WPL
Booster code 2012
ML
Conversation seeding for 5 to Provide complete Unified June ,
OXE / BiCS Ebuy Agressive Net price
30 users Communication offer for seeding 30th 2012

Push adoption of Instant Message, June, 30th
My TeamWork for 1€ / 1 USD OXE ACTIS Almost for free
presence 2012

Data LAN + OXO-IP+ WLAN +
Convergence boost for SMB Network/OXO Promo code Special discount H1 2012
IP phones for SMB *
All
Improve ypur LAN to take full
LAN + WLAN LME benefit of WiFI 802.11n
Network N/A Special discount Q2 2012

43
2012

CAMPAIGN IN A BOX
OVERVIEW

WHERE TO LAUNCHED
SOLUTIONS OBJECTIVES TELL SELL LANGUAGES
FIND IT? IN

Multiples devices,
- Awareness EN (available)
multiple
OpenTouchTM - Generate OpenTouchTM FR, DE, SP, IT BPWS available
communications, one
leads (in progress)
conversation

- Awareness More than video Visual EN (available)
Visual
- Generate conferencing: visual Collaboration FR, DE, SP, IT BPWS available
Collaboration
leads collaboration solutions (in progress)

OmniSwitch 10K,
- Awareness The world’s first OmniSwitch
DATA Center
- Generate application-fluent 6900, EN BPWS available
Switching
leads switching fabric OmniSwitch
family
Convergence/ - Awareness
EN, FR, DE,
Omniswitch - Generate 10GigE migration OmniSwitch 6900 BPWS available
SP
6900 leads
- Protect
Transform your OmniPcx Office,
Installed base EN, FR, DE,
Transform equipment, transform OmniPcx BPWS available
- Generate SP, IT
your business Enterprise, BiCS
leads
- Awareness EN (available)
The secret of
OXO RCE - Generate SMB Solutions FR, DE, SP, IT BPWS available
productivity
leads (in progress)

44

BP Communities

Sales Programs Webinars Virtual event Social Media Advisory Board
Support

  
    
  

45
2012

www.alcatel-lucent.com/enterprise

https://engage.alcatel-lucent.com/groups/channel-marketing

twitter.com/ALUEnterprise

facebook.com/ALUEnterprise

youtube.com/user/AlcatelLucentCorp

46

Back up slides
• OpenTouch Lab & Demo Promotion
• OpenTouch « In house » promotion
• OpenTouch Campaign in a box
• Visual Collaboration promotion
• Visual collaboration campaign in a box
• NI Convergence campaign in a box
• NI Data center campaign in a box
• MyMarketingAgency

47
2012

OPENTOUCH™
Lab and Demo Package

Objective:
Demonstrate your customers the New Conversation solution !
Offer:
The package can be covered via Co-op at 100 %
Duration: March 2012
Regions: EMEA, CALA, APAC Discount
Recommend
ed discount
Sales category Product designation applied on
on WPL for
WPL for VAD
IR
Sales category A Hardware OXO & OXE 75% 70%
Sales category AA45 OpenTouchTM BE 75% 70%
Sales category B-C Applications and software 95% 90%
ALE Telephone sets,
Sales Category D-E 65% 60%
DECT , My IC phones*
GETS GETS 65% 60%
Fax server Fax server 95% 90%
Software Evolution
Sales category N02 100% N/A
Services (SES)

48
2012

OPENTOUCH™
In-House system

Objective:
We grant you attractive conditions to purchase the OpenTouchTM (BE or MS) for
your own premise and start using “what you sell”!
Offer:
See table
Duration: December 2012
Discount
Regions: EMEA, CALA, APAC Sales category Product designation applied on
WPL for VAD

Sales category A Hardware OXO & OXE 75%
Sales category AA45 OpenTouchTM BE 75%
Sales category B-C Applications and software 85%
ALE Telephone sets, DECT , 55%
Sales Category D-E
My IC phones* 8082 limited to 5
Software Evolution Services 80 %
Sales category N02
(SES) (first year)

49
2012

CAMPAIGN IN A BOX
OPENTOUCHTM
MULTIPLES DEVICES, MULTIPLE COMMUNICATIONS, ONE CONVERSATION

Target Audience
• Alcatel-Lucent Enterprise customers
- Business Line Manager: operations, back
office, marketing, sales
- Technical Decision Makers: IT, applications
manager
• Greenfield prospects

Available Languages
English, French, German, Spanish, Italian
Objectives
LEARN
• Generate OpenTouchTM leads for sales follow up.
MORE
• Establish Alcatel-Lucent Enterprise as an innovator
in multimedia voice communication and
generate awareness of OpenTouchTM.
9 million lines to
address

50
2012

VISUAL COLLABORATION
PROMOTIONS

Description:
You will benefit from 7 % discount on all visual collaboration items*. In addition, if your
Visual Collaboration project includes more than 15 k€ of LS solutions, you will get for free one LG
Executive system (WPL 3344 €) for your customers.

Your Benefits:
• Encourage many people to adopt the visual solutions
• Help you to close your Visual Collaboration deals more rapidly

Marketing tools: What is an LG Executive system?
It is a LG display with a high definition
Web banners, Emailers available fixed focus camera mounted on top, a
microphone and point to point video with
Video Conference .
* Services excluded
51
2012

CAMPAIGN IN A BOX
VISUAL COLLABORATION
MORE THAN VIDEO CONFERENCING: VISUAL COLLABORATION
Target Audience
• Large Enterprise (1500+)
- CFOs/COOs
- IT Buyers/Managers
• Medium-sized Enterprise (200-1500, with a
focus on 200-750 range)
- Business Line Managers
- IT Buyers/Managers

Available Languages
English, French, German, Spanish, Italian

Objectives LEARN
• Create demand for Alcatel-Lucent Visual MORE
Collaboration Solutions.
• Generate awareness in the market for Alcatel-
Lucent as a video communications provider. 16 % yearly growth
• Create space for Alcatel-Lucent in a market
dominated by two vendors: Cisco and Polycom.
(Gartner)

52

CAMPAIGN IN A BOX
DATA CENTER SWITCHING
THE WORLD’S FIRST APPLICATION-FLUENT SWITCHING FABRIC
Target Audience
• Storage Network Architect
• Application Architect
• Virtualization Manager
• Director of Storage / Applications
• IT Operations Director
• Network & Infrastructure Services
• Information Systems Analyst

Available Languages
English

Objectives
• Generate leads for Data Center Switching, and LEARN
better enable sales teams. MORE
• Generate awareness of Data Center Switching and
to position Alcatel-Lucent Enterprise as an ideal 22.5 million ports in
choice for Data Center Switching solutions.
2010 with growth of
• Position Alcatel-Lucent Enterprise as a thought
leader in Data Center Switching solutions. 119.4% (Gartner)
53

CAMPAIGN IN A BOX
CONVERGENCE/OMNISWITCH 6900

10 GIGE MIGRATION – CORE CHALLENGE

Target Audience
• Primary
- BDM’s (CIO’s, VP/Director of IT,
Networking, Infrastructure, IT Managers+)
• Secondary
- TDM’s (Network Administrators, Desktop IT
VOIP/Collaboration, Infrastructure, etc)

Available Languages
English, French, German, Spanish

Objectives
LEARN
• Capitalize on the convergence opportunity driven by MORE
the 10GigE migration.
• Create awareness and educate the audiences
about this opportunity. 90% of IT server
• Generate demand for OmniSwitch 6900 in interfaces will be 10GE
converged network. by 2014 (Dell’Oro)
54

Are you
seeking
My Marketing Agency
profit GTSC
and or
possibility?

55
2012

MyMarketingAgency

Proactive and direct marketing support to partners to
help them grow their local markets by executing
Alcatel-Lucent campaigns

MonAgenceMarketing:
France

MMA: Global MMA:
complementing existing MEA
programs.
Consistent & Scalable.
Executed through an agency
eco-system

56
2012

MMA: PROGRAM MODEL

Self-service MyMarketingAgency Online
digital tools Self-Service (12 months)

MyMarketingAgency Online Plus
Managed Service (12 months) + 0.5 TM day p/month

MyMarketingAgency Ongoing Sales
Managed Service (12 months) + 30 TM day / month

Digital + Telemarketing Package
Catalog of Services & Packages 1 web campaign + 10 TM days
Today: www.mymarketingagency.net
Beginning 2012:
Single sign-on with Business Portal Digital Package
1 web campaign

Agency-led
marketing Custom-built marketing activities
services Based on requirements

57
2012

GTSC Geographical coverage

58
2012

Alcatel Lucent- Change The Conversation

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Editor's Notes