Presentation about the downsides of Social Media for organizations. Presentatie over de nadelen van Social media voor organisaties

1. Downside of the
upside of Social Media
@ArjenJelsma | Social Business
Consultant

2. @arjenjelsma

3. Oktoberfest !

4. Op Facebook?

5. Via twitter?

6. Verder ben ik..

7. Mr. Negative

8. Project X

9. Personal

10. Business

11. External
Data Human
Business Internal

12. 2010’s
Social
Revolution
2000’s Mobile
1990’s Cloud
1980’s Desktop Computing
Client/Server Cloud
1970’s Mini Computing Computing
1960’s Computing
Mainframe
Computing
Data Business Process Web Mobile Social
Management Logic Apps Automation Apps Apps Apps Apps
Apps
10y cycle

13. Verschil

14. Through 2015, 80% of enterprises will lack a coherent approach to dealing
with information from social media
Source: Gartner 2011
Aanpak

15. External
Data Human
Business Internal

16. Obermutten

18. Business

19. “This is absolutely disgusting, Your attempt to
‘normalize’ the behavior of homosexuals has
cost you a customer.”
“Kraft foods and Oreo cookies have decided to
toss the morals that formed our great nation
right out the window and literally toss them
right down our throat! Boycott Oreo cookies
and hit them where it hurts...in the wallet”
“I can't support a business that supports gays”
“Disliked Oreo page just because of this one
post. Think about how much business u just
killed oreo”
Reactions

20. Tweetfail

21. Servicedesk

22. Webcare

23. Schyzofrenia

24. Inrichting

25. Resultaat

26. External
Data Human
Business Internal

27. Wie kent hem?

29. Extra waarde

30. Angst

31. Angst

32. Patriot act

33. Medewerkers

34. Intern

35. Sollicitatie

36. Big Brother

37. Adoptie

38. SNEP-model

39. Is hard werk

40. Inrichting

41. Ga aan het werk met inrichten
Turn the downside
intothe upside

42. About Capgemini
With more than 120,000 people in 40 countries, Capgemini is one
of the world's foremost providers of consulting, technology and
Arjen Jelsma outsourcing services. The Group reported 2011 global revenues
Social Business Consultant of EUR 9.7 billion.
Together with its clients, Capgemini creates and delivers
arjen.jelsma@capgemini.com business and technology solutions that fit their needs and drive
@arjenjelsma the results they want. A deeply multicultural organization,
Capgemini has developed its own way of working, the
Collaborative Business ExperienceTM, and draws on Rightshore ®,
its worldwide delivery model.
Rightshore® is a trademark belonging to Capgemini
www.capgemini.com
The information contained in this presentation is proprietary.
© 2012 Capgemini. All rights reserved.

43. Enterprise Social Networking is het einde
van de privacy van medewerkers

44. Als een medewerker ‘open voor job
oppurtunities’ op zijn LinkedIn heeft staan,
mag je hem ontslaan

45. De organisatie die geen social media
gebruikt, is de enige organisatie die over
5 jaar nog bestaat