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People now use their smart devices
for an average of 3 hours per day
The way we get information is changing…
They are searching everywhere they go for
information that is important to them.
In 2015, how can you best give your
audience relevant & contextual information
when they want it?
The Physical Web & Beacons
The Physical Web
& Beacons
What is the Physical Web?
• Part of the Internet of Things
• Interaction on demand
• Allows users to communicate
with phys...
What is the Physical Web?
• A part of the Internet of Things
• Interaction on demand
• Allows people to interact with
phys...
www.aristotlelabs.com/physicalweb
Beacons in the Past
• Only accessible to iOS
devices
• Very rigid in user
experience
• Hard to change content
• Accessible to all devices
• Very versatile
• Information is easily changed
• Sends more traffic to website
• Gather critical marketing data
• Make suggestions based on
personalized data
• Create a fun, interactive user experience...
Create a personalized workout based on goals
Show a house at any time.
Customers can make secure payments.
Provide convenience and information
What Data Can Be Collected?
• Purchasing behavior
• Time spent in business
• Interests of users
• Individual user personal...
What Do We Do With the Data?
• Conduct a personality assessment
• Analyze each individual user, not just general public
• ...
How Can We Use Results?
• Develop relevant content
• Create better web design
• Build critical marketing data
• Generate m...
Demo
Questions?
The Physical Web: Interaction on Demand
The Physical Web: Interaction on Demand
The Physical Web: Interaction on Demand
The Physical Web: Interaction on Demand
The Physical Web: Interaction on Demand
The Physical Web: Interaction on Demand
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The Physical Web: Interaction on Demand

Everything should be just a tap away. That’s what your customers expect. As the number of smart devices explodes, companies are designing systems that interact with personal devices based on physical location. It’s even easier to interact with customers on the go using beacon technology. This session will show you how businesses in any industry can benefit from these new developments.

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The Physical Web: Interaction on Demand

  1. 1. People now use their smart devices for an average of 3 hours per day The way we get information is changing…
  2. 2. They are searching everywhere they go for information that is important to them.
  3. 3. In 2015, how can you best give your audience relevant & contextual information when they want it?
  4. 4. The Physical Web & Beacons
  5. 5. The Physical Web & Beacons
  6. 6. What is the Physical Web? • Part of the Internet of Things • Interaction on demand • Allows users to communicate with physical objects
  7. 7. What is the Physical Web? • A part of the Internet of Things • Interaction on demand • Allows people to interact with physical objects
  8. 8. www.aristotlelabs.com/physicalweb
  9. 9. Beacons in the Past • Only accessible to iOS devices • Very rigid in user experience • Hard to change content
  10. 10. • Accessible to all devices • Very versatile • Information is easily changed • Sends more traffic to website
  11. 11. • Gather critical marketing data • Make suggestions based on personalized data • Create a fun, interactive user experience • Work together with users seamlessly
  12. 12. Create a personalized workout based on goals
  13. 13. Show a house at any time.
  14. 14. Customers can make secure payments.
  15. 15. Provide convenience and information
  16. 16. What Data Can Be Collected? • Purchasing behavior • Time spent in business • Interests of users • Individual user personalities
  17. 17. What Do We Do With the Data? • Conduct a personality assessment • Analyze each individual user, not just general public • Create a personalized user experience • Build in-depth reports
  18. 18. How Can We Use Results? • Develop relevant content • Create better web design • Build critical marketing data • Generate more sales • Give users info they want when they want
  19. 19. Demo
  20. 20. Questions?

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