1.
People now use their smart devices
for an average of 3 hours per day
The way we get information is changing…

2.
They are searching everywhere they go for
information that is important to them.

3.
In 2015, how can you best give your
audience relevant & contextual information
when they want it?

4.
The Physical Web & Beacons

5.
The Physical Web
& Beacons

6.
What is the Physical Web?
• Part of the Internet of Things
• Interaction on demand
• Allows users to communicate
with physical objects

7.
What is the Physical Web?
• A part of the Internet of Things
• Interaction on demand
• Allows people to interact with
physical objects

8.
www.aristotlelabs.com/physicalweb

9.
Beacons in the Past
• Only accessible to iOS
devices
• Very rigid in user
experience
• Hard to change content

10.
• Accessible to all devices
• Very versatile
• Information is easily changed
• Sends more traffic to website

11.
• Gather critical marketing data
• Make suggestions based on
personalized data
• Create a fun, interactive user experience
• Work together with users seamlessly

12.
Create a personalized workout based on goals

13.
Show a house at any time.

14.
Customers can make secure payments.

15.
Provide convenience and information

16.
What Data Can Be Collected?
• Purchasing behavior
• Time spent in business
• Interests of users
• Individual user personalities

17.
What Do We Do With the Data?
• Conduct a personality assessment
• Analyze each individual user, not just general public
• Create a personalized user experience
• Build in-depth reports

18.
How Can We Use Results?
• Develop relevant content
• Create better web design
• Build critical marketing data
• Generate more sales
• Give users info they want when they want

19.
Demo

20.
Questions?