XELS Coin is issued to attain the following two purposes: * Creating a “Plentiful Life” of the user sand the people in the world; * Establishment a sustainable environment in which people have a promising future.
1. A BLOCKCHAIN FOCUSED ON MITIGATING
CLIMATE CHANGE WHILE PROVIDING SOLUTIONS
FOR A SUSTAINABLE FUTURE
2. CONFIDENTIALITY
STATEMENT
THE INFORMATION IN THIS DOCUMENT IS CONFIDENTIAL TO THE PERSON TO WHOM
IT IS ADDRESSED AND SHOULD NOT BE DISCLOSED TO ANY OTHER PERSON. IT MAY
NOT BE REPRODUCED IN WHOLE, OR IN PART, NOR MAY ANY OF THE INFORMATION
CONTAINED THEREIN BE DISCLOSED WITHOUT THE PRIOR CONSENT OF THE
DIRECTORS OF XELS INC. (“THE COMPANY”). EACH RECIPIENT HEREOF MAY NOT
SOLICIT, DIRECTLY OR INDIRECTLY (WHETHER THROUGH AN AGENT OR OTHERWISE)
THE PARTICIPATION OF ANOTHER INSTITUTION OR PERSON WITHOUT THE PRIOR
APPROVALOFTHEDIRECTORSOFTHECOMPANY.
THE CONTENTS OF THIS DOCUMENT HAVE NOT BEEN INDEPENDENTLY VERIFIED AND
THEY DO NOT PURPORT TO BE COMPREHENSIVE, OR TO CONTAIN ALL THE
INFORMATION THAT A PROSPECTIVE INVESTOR MAY NEED. NO REPRESENTATION,
WARRANTY, OR UNDERTAKING—EXPRESSED OR IMPLIED—IS OR WILL BE MADE OR
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OR BY ANY OF ITS DIRECTORS, EMPLOYEES, OR ADVISORS IN RELATION TO THE
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ANY FORM OF REPRODUCTION, DISSEMINATION, COPYING, DISCLOSURE, MODIFICA-
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THIS PRESENTATION DOES NOT CONSTITUTE AN OFFER TO SELL, OR A SOLICITATION
OF AN OFFER TO BUY, A LIMITED PARTNERSHIP INTEREST IN ANY JURISDICTION IN
WHICH IT IS UNLAWFUL TO MAKE SUCH AN OFFER OR SOLICITATION. THE FOREGING
AUTHORITIES HAVE NOT CONFIRMED THE ACCURACY OR DETERMINED THE
ADEQUACY- OF THIS DOCUMENT. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINALOFFENSE.
ANYRECIPIENTSARENOTTOCONSTRUETHISPRESENTATIONASINVESTMENT,LEGAL
OR TAX ADVICE, AND THIS PRESENTATION IS NOT INTENDED TO PROVIDE THE SOLE
BASIS FOR ANY EVALUATION OF AN INVESTMENT IN AN INTEREST. PRIOR TO
ACQUIRINGANINTEREST,APROSPECTIVEINVESTORSHOULDCONSULTWITHITSOWN
LEGAL, INVESTMENT, TAX, ACCOUNTING, AND OTHER ADVISORS TO DETERMINE THE
POTENTIAL BENEFITS, BURDENS, AND OTHER CONSEQUENCES OF SUCH INVESTMENT.
3. TABLE OF CONTENTS
#’s
What is XELs?
Mission
Opportunity
Phase I – Introduction of Core Value Proposition
Phase II – XELS Foundation
Our Initiatives
Carbon offsets, RECs and REED+
What is a Carbon Offset?
What is a REC?
What is REDD+?
Bringing our partners green solutions
XELS Foundation Framework
The XELS Platform
The Use of Blockchain Technology in Clean Energy Trading
Smart Contracts
Hybrid Mining, What and why?
PoW + PoS – Hybrid Mining
XELS Exchange
Simple Transactions
Cross-border Remittance Solution
Phase III – XELS Venture Solutions
Monetization Strategy
XELS Venture
Asset Valuation
Forecasting & Risk Management
XELS Enterprise Solutions
Services Included:
Use Case Development & Iteration
XELS Blockchain Development
Venture Development
Internal Controls Development
XELS-Elesol Partnership
Overview
What is Elesol?
Elesol Technology
Elesol Consultancy
Elesol Case Studies
XELS-Elesol ESG Management Philosophy
Partnership Five Priority Areas
XELS and Elesol R&D
Public Relations
Education
Brand Awarenes
Conferences and Traditional Media
Corporate Information
Branch Offices
Partners Network
Team
Legal Note
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4. What is Xels?
3
XELS Ltd was created in 2018 with the goal of positively impacting the global environment by focusing
on mitigating climate change while providing solutions that encourage our society to move toward a
more sustainable future.
By concentrating on emission reductions achieved via climate change mitigation projects, XELS plans
to help institutions, policymakers, corporations, and individuals implement carbon market mechanisms
to help offset the increasingly harmful effects of climate change we see today.
It is our vision to forge a user-centric blockchain ecosystem where data, funds, and information can be
shared seamlessly and securely. XELS is creating an ecosystem of environmentally friendly companies,
supported by blockchain infrastructure and a common, digital asset, that will empower all in the fight
against global warming.
Mission
Energy Efficiency. The most significant impact you can make on environmental emissions is to reduce
your energy use. By taking responsible steps – such as switching to compact fluorescent lighting,
updating heating and cooling systems, or using energy-efficient appliances – you can make a big
difference in your carbon footprint.
Businesses of all sizes, universities, government agencies, utilities, and individual consumers will turn to
XELS to help meet their sustainability goals. Our comprehensive approach works to conserve our
ecosystem through the creation and broad adoption of a range of environmental finance, market, and
other payment and incentive mechanisms.
03
01
02
XELS does so by:
Providing transparent information on ecosystem values,
finance, and markets through knowledge acquisition,
analysis, and dissemination;
Convening diverse coalitions, partners, and
communities of practice, to promote environmental
values and advance the development of new markets
and payment mechanisms;
Demonstrating successful tools, standards, and
models of innovative finance for conservation.
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5. 4
Climate change is one of the most urgent environmental problems, and it exacerbates the impact of
several other social and ecological issues. Keeping the global average temperature rise well below 2°C
requires large-scale transformations of the global energy–agriculture–land-economy system, affecting
how energy is produced, agricultural operations are organized food, energy and materials are
consumed. A low-carbon energy transition relies on three broad types of technologies: renewable
energy, energy efficiency, and energy storage. GHG offsets and new technologies feature prominently in
most simulations that halt climate change and deliver on the Paris Agreement’s temperature goal.
Blockchain’s main strength could be managing a distributed grid as it facilitates a decentralized energy
market and balances supply with demand without needing a third party. It enables trust where there is
none and helps promote operability between private and public players, thus lowering transaction costs.
It also allows “smart contracts” that automatically facilitate a contract between participants when
certain conditions are met. There are several ongoing business pilots applying blockchain to the energy
market. Another main application is to help combat deforestation as blockchain makes it easier to
uphold supply chain transparencies, as all participants have a copy of all transactions.
By focusing on emission reductions achieved via climate change mitigation projects XELS plans to help
institutions, policymakers, and individuals implement market-friendly mechanisms to help offset the
increasingly adverse effects of climate change we see today.
Opportunity
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6. 5
Arguably the most crucial phase of the three, Phase I of the XELS project will be introducing the core
value proposition which allows for the purchase and distribution of the XELS Token via our XELS
exchange and partners exchanges.
Initial strategic investors, who meet the strict criteria set forth by XELS guidelines have the ability to
purchase XELS Tokens directly from the company itself at a predetermined rate per token. To ensure
liquidity and provide utility for strategic investors, owning XELS will allow the strategic investors (large
Institutions, initial investors, enterprises) access to purchase our main partner Elesol products at a fixed
discounted rate independent of current market fluctuations. Further liquidity can be obtained from
buying/selling XELS on official exchanges at a price that is subject to market conditions.
For the general public, XELS Tokens can be either purchase on authorized exchanges and the official
XELS exchange or mined using our innovative PoS/PoW hybrid mining method via the XELS Wallet.
The goal of this first phase is to provide the highest amount of liquidity to be delivered to our initial
investors. By having the ability to trade tokens for Elesol products and services, at a discount, or
exchange them for other digital currencies or fiat, investors have the ability call upon immediate liquidity
if needed which is a critical value proposition the XELS team wanted to provide.
The XELS exchange is planned to be a reliable and easy-to-use platform where anyone can quickly
trade, buy, and sell any cryptocurrency through a single convenient interface. Our goal is to help people
that believe in the power of cryptocurrency maximize their opportunities, while simultaneously
minimizing friction. With XELS, coin holders can benefit from multiple real-world businesses to increase
their income.
Phase I – Introduction of Core Value Proposition
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7. After establishing the core of the XELS project, phase II will be introduced by formally launching the XELS
Foundation, a non-profit organization (NPO) working to fight climate change by advancing the transition to a
clean energy economy. By using the XELS platform institutional and private clients can gain access to smart
energy solutions that provide reliable and affordable clean energy, contribute to a strong economy, and do
not compromise our health or our climate. The XELS Foundation will create a diverse energy strategy that
offers the greatest potential to move the country toward a clean, sustainable energy future.
6
From an Accenture Strategy Global Consumer Pulse Research survey of nearly 30,000 global
consumers and the *World Economic Forum Global Shapers Survey covering more than 30,000
individuals under 30 from 186 countries.
Phase II – XELS Foundation
Estimated Timeline: 6-12 months after the initial launch of XELS project
The XELS Foundation is dedicated to promoting climate change by launching several initiatives,
including renewable energy certificates, carbon credit projects, and educational empowerment
movements.
By applying best practice from the public and private sectors worldwide, and harnessing innovative
technology and economic thinking, the foundation aims to deliver realistic and reliable solutions that
enable businesses and communities to meet their infrastructure, social and economic challenges.
Our Initiatives
Why choose to offset your carbon footprint?
Globally, people increasingly buy from and want to work for purpose-led companies that share their
values and beliefs.
63% 62%
62% 74%
are buying goods
and services from
companies that
reflect their
personal values and
beliefs
want companies to
take a stand on
social, cultural,
environmental and
political issues close
to their hearts.
say their purchasing decisions
are influenced by a company’s
ethical values and authenticity
Climate change is
already the biggest
concern for under 30s
globally and will remain
a top-tier political issue
for decades to come*
have stopped doing
business with a
company as a result of
its action.
crave transparency into how companies
source their products, ensure safe
working conditions and their stance on
important issues.
47%
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8. 7
Companies taking climate action find it delivers value in various ways:
Building resilience in supply chains
Building a reputation for leadership on climate and
sustainable development
01
02
03
04
05
What is a carbon offset?
A carbon offset represents 1 metric ton (about 2,200 pounds) of greenhouse gas emissions reduced or
prevented as a result of methane capture at landfills, reforestation and other carbon-reduction efforts. Offsets
can be used to help neutralize your organization’s carbon footprint, allowing you to have a smaller net impact on
climate change.
What is a REC?
A REC is an intangible asset representing the environmental attributes of 1 megawatt-hour (MWh) of renewable
energy. It can be sold separately from the actual electricity produced by a wind farm, solar field or other
renewable energy facility, enabling you to use renewable energy regardless of where you’re located. When you
purchase a REC, you ensure that 1 MWh of renewable energy is put onto the grid on your behalf. It can also be
used to offset the greenhouse gas emissions of an equivalent amount of fossil fuel electricity generation.
REDD+ stands for efforts to reduce emissions from deforestation and forest degradation, and foster
conservation, sustainable management of forests, and enhancement of forest carbon offer. In addition to
mitigating climate change, stopping deforestation and forest degradation and supporting sustainable forest
management conserves water resources and prevents flooding, reduces run-off, controls soil erosion, reduces
river siltation, protects fisheries and investments in hydropower facilities, preserves biodiversity and preserves
cultures and traditions.
What is REDD+?
Increasing brand awareness and positioning products in key
markets
Attracting and retaining employees
Winning new customers and increasing brand loyalty among
existing ones by enhancing brand and product differentiation
Carbon offsets, RECs and REED+
The XELS Foundation aims to be your part for a cleaner, greener future. If an organization is looking for
cost-effective ways to calculate and reduce its impact on the environment, The XELS Foundation will
provide you with access to renewable energy certificates (RECs), REED+, and carbon offsets solutions.
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9. 8
We have designed and managed actions that bring public and private stakeholders to exchange
know-how and collaborative design actions on sustainability and climate change. We are empowering
our partners to make a difference for our planet by assessing their practices and helping them to
identify sustainable solutions, which can include renewable power, energy management systems,
energy efficiency improvements, and carbon assessments and mitigation. These solutions support our
partners to grow as sustainability leaders and achieving a lasting impact on the environment.
Bringing our partners green solutions
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10. 9
XELS Foundation develops and manages standards and frameworks to vet environmental and
sustainable development efforts, build their capacity and connect them to funding. By ensuring that our
rules are robust, practical and transparent, we can accurately quantify benefits and drive investment in
responsible, high-performing projects and programs.
Individuals and corporations around the world are recognizing the importance of reducing their GHG
emissions. As a result, many of them are reducing their carbon footprints through energy efficiency and
other measures. Quite often, however, it is too expensive for these entities to meet their targets or
eliminate their carbon footprint with internal reductions, and they need a mechanism to achieve these
aspirational goals.
Of course, it is critical to ensure or verify, that the emission reductions generated by these projects are
occurring. This is the work of the XELS Foundation – to ensure the credibility of emission reduction
projects. We review each and every wind farm, solar system, hydro facility and carbon offset project
that we buy from. Specifically, we look for projects that represent no significant adverse environmental
effects (e.g., wildlife displacement or mortality) or social impacts (e.g., disruption of traditional land
uses or community protests)
Once projects have been certified against the XELS Foundation rigorous set of rules and requirements,
XELS Foundation will be purchasing carbon credits and RECs and be distributing them to investors in
proportion to the amount of XELS converted.
By tokenizing carbon credits into fungible assets that have liquidity on an enterprise-grade platform,
XELS will bridge multiple liquidity pools: corporate traders & end-users, traditional commodities trading
markets, and market makers, as well as the cryptocurrency community.
We will work closely with civil society, governments, and the private sector to develop innovative
frameworks and enable results on the ground. We continue to bring our expertise in standard
development and program management from our flagship blockchain based voluntary carbon and REC
market program into new fields, to increase the scope and scale of our impact.
All of our programs undergo extensive consultation and expert review and draw from four key
components: standard, independent assessment, accounting methodologies, and registry.
XELS Foundation Framework
NATURAL CAPITAL
IMPACTS/
DEPENDENCIES
COSTS/
BENEFITS
COSTS/
BENEFITS
RISK/
OPPORTUNITIES
BUSINESS SOCIETY
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11. 10
The XELS Platform
● Natural integration into other blockchain platforms. Other platforms are emerging
for verification of ecological impact, supply chain tracking and more. Integration of
these systems is converging towards the ability of any individual or corporation to
measure and offset their carbon liabilities in automated systems.
● Immutable records of environmental credit ownership and utilization. Using
distributed ledger technology and transparent records for supply chain management,
it is now possible to provide a dramatic improvement in the transparency and
immutability of carbon liabilities and the application of carbon offsets at precise
points along the value chain.
● Global fungibility and transferability of tokenized assets. Tokenization allows for
the rapid global transfer of digitized representations of fungible environmental
assets, with far less friction by using Smart Contracts.
The Blockchain provides an opportunity to manage the world’s shared natural capital equitably.
Decentralization provides new structures for collaboration and technological solutions that allow people
to take accountability for assets that are shared among large groups of people. In particular, XELS is
leveraging the following aspects of blockchain technology & smart contracts:
The XELS token is a digital asset created with long-term stability and commercial viability in mind. It is
envisioned as the ultimate benchmark for climate-focused utility. The XELS token was developed
following in-depth studies of the design, structure, strengths, and weaknesses of past successful token
projects. These insights were then crafted into the design of the XELS Blockchain, resulting in a token
that is resolute and robust in design, possessing all the strengths of other major coins avoiding their
main issues and limitations.
The Use of Blockchain Technology in Clean Energy Trading
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12. 11
Smart Contracts
Smart contracts are intended to take traditional contract clauses and translate them into computer code
which would be able to self-enforce/self-execute itself once the parameters of the agreement were met.
It was created as a means of circumventing the intermediaries between transacting parties, avoiding
human error, and minimize the occurrence of malicious or accidental exceptions.
Smart contract solutions do not differ much, from a methodological standpoint to any other software
solutions. A problem must be determined, and a solution is designed using smart contracts as a vehicle.
Once identified, the creator of the smart contract must specify the overall objectives and the involved
actors associated with the solution. Lastly, Oracles (programs that provide smart contracts with the data
they need from the external world), digital assets, and legal lexicon are added to determine the trigger
and deployment of the smart contract.
The XELS Blockchain will be using smart contacts to facilitate better the purchase and distribution of
Tokens, carbon credits, airdrops, redistribution mechanism, and more. Using these smart contracts will
allow XELS to leverage the following attributes of smart contracts.
Hybrid Mining, What and why?
The public blockchain is a distributed system with the immense volume of users. Distributed ledgers
(blockchains) are used to record and store information about all transactions inside the network. No
central administrator or authority regulates operations in the blockchain. Decentralization is the main
reason why the need for a consensus mechanism with unadulterated votes has arisen.
The network collectively agrees upon the contents of the blocks – essential elements of blockchains. Its
community ensures the data consistency inside the blockchain, creates the trust (the proof of data
consistency) and helps to avoid double spending. Every new transaction goes through the consensus
process while the network accepts it. The main aim of consensus is to secure the network and protect it
from the malicious behavior of its users.
Most public blockchains utilize two types of consensus mechanisms – PoW or PoS. However, XELS
blockchain uses both kinds of consensus – the so-called hybrid mining. To understand what is behind
our decision to use this type of mining, first, you need to comprehend the features as well as the pros
and cons of these mechanisms.
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13. 12
Limiting global temperature
rise and achieving the
Sustainable Development
Goals (SDGs) is a global
mission that requires
finance to shift to clean and
sustainable infrastructure.
But, while the capital is
available, not enough of it is
flowing in the right
direction. Creating a
pipeline of bankable
investment opportunities,
financial vehicles that pool
funds for impact
investments, and platforms
where stakeholders can
exchange solutions for
positive impact can make
the difference.
It will focus mainly on providing integrated blockchain solutions and
trade tools to the market such as:
XELS Exchange is a
blockchain based exchange
service delivering easy to
use tools to enable
investments and fair trade.
XELS Exchange
Carbon Offsets, Reforestation Credits and
Renewable Energy Certificates trading
Purchase of XELS, Bitcoin and other
cryptocurrencies using FIAT currencies
Transfer of funds instantly with minimal fees
Technical Analysis Tools
01
02
03
04
General Approach, Principles, and References
The XELS Exchange strives to develop security protocols that are “standardized” in nature, meaning
they apply standardized factors and eligibility rules to the extent possible while maintaining sufficient
rigor and accuracy. In addition, the form and content of XELS protocols follow internationally
established accounting principles and standards.
PoW + PoS – Hybrid Mining
So, why did we combine PoW and PoS in the algorithm named hybrid consensus mechanism? If you
read all of the above, you might have already understood the primary incentive behind our decision.
Employing PoW and PoS, we’ve created equal terms for all users and enhanced their engagement
within XELS blockchain. They can use one of the mechanisms or both of them, increasing their chance
of getting rewards in the form of XELS cryptocurrency for creating new blocks.
PoS incites users to hold their coins. They receive additional profit just letting their stock sit and no
spending it. Unlike PoW that drives users to upgrade their hardware, they don’t need to spend a lot of
money on minting.
The hybrid algorithm has a higher level of security when compared to systems with PoWPoS
consensus. To make any malicious manipulation within XELS blockchain one needs to control 50+% of
the hash rate and 50+% of all XELS coins in the network. Taking into consideration the required financial
resources required for such an attack, the impossibility of such action becomes clear. Only those with
the greatest desire to destroy XELS and a few millions of dollars on their account can have a shot at the
security of our blockchain.
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14. 13
Natural Capital
Natural Capital is any stock or flow of energy and material that produces goods and services, and it
includes:
Resources - renewable and non-renewable materials
Sinks - that absorb, neutralize or recycle wastes
Processes - such as climate regulation
01
02
03
Decision-makers in both the public and private sphere have a common vision of nature as a capital
asset that needs to be assessed and integrated into decision making.
XELS is creating a tokenized marketplace for natural capital assets by tokenizing Carbon, RECs, and
REED+ credits into fungible assets that have liquidity on an enterprise-grade platform.
In simple terms, offsetting emissions means there will be one less carbon dioxide in the atmosphere
than there would otherwise have been. It is the fastest way to achieve emissions reductions and the
only way to achieve carbon neutrality.
In a world where climate change is increasingly on the agenda, and global emissions continue to grow,
your customers, investors, and staff are looking to businesses to act responsibly.
STOCKS
Natural
capital
FLOWS
Ecosystem and
abiotic
services
VALUE
Benefits to
business
and to society
Biodiversity
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15. 14
Purchaser transfers down
payment to new escrow
account
Both purchaser and
seller agree to the
terms of sale
Mortgage company transfers
the remaining funds to the
escrow account
Simple Transactions
ON THE BLOCKCHAIN
Smart contract App writes
terms and authorizations
Smart contract App transfers
funds to lien holders and
records all transactions
Smart contract App transfers
title to purchaser and all
additional actions are recorded
Smart contract App writes new
escrow balance and payment
Blockchain technology facilitates fast, secure, low-cost international payment processing services (and
other transactions) through the use of encrypted distributed ledgers that provide trusted real-time
verification of transactions without the need for intermediaries such as correspondent banks and
clearing houses.
XELS platform will allow individuals or companies to simply make a quick bank transfer using their
preferred banking app and instantly received digital funds to purchase the carbon offset or
cryptocurrency of their choice. All transactions will occur instantaneously, and fees will be nominal. The
aim is to emulate larger listing platforms and provide the trade XELS, BTC, USD and Carbon offsets at
the most cost-effective price.
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16. 15
Cross-border Remittance Solution
A secondary unit of the platform would be the remittance platform which would use its individual app.
All transactions would occur on the XELS blockchain network using the native Coin. The eventual target
of this is to allow for the ubiquitous use of cryptocurrency in all manner of online financial transactions
from retail to banking. In order to ensure the platform maintains its user base and also promotes active
usage. Technical analysis tools will be used along with helpful guidance and customer support enabling
the platform’s users to learn as they trade in this new industry.
XELS Exchange Cross-border remittance solution for business (B2B)
Context:
A start-up e-commerce platform was
selling Carbon Offset Certificates in the
Hong Kong (HK) market.
High-consumer bounce rates are
observed on the payment page where
the customers were shown the high FX
rate incurred by VISA and MasterCard.
The platform was looking for a suitable
overseas money transfer solution
providing a reasonable FX rate, allowing
them to improve customer satisfaction.
The platform also wanted to increase
the cash receivable turnover rate.
Value-added:
The remittance platform served as a
payment solution for the e-commerce.
The solution increased transaction
volume and customer acquisition.
Customers can now purchase goods at
a competitive FX rate, resulting in a
cheaper final product.
The e-commerce also receives revenue
within one day of transaction.
XELS
Blockchain
Payee account
on platform
Foreign
Currency
Challenges faced by companies
High-margin foreign exchange (FX) rates
Many banks and money transfer operators (MTOs) add
margins of 2 -11 and hidden fees to their FX rates.
Slow transfers
After submitting all the documents, the recipient has to wait
for three to five business days to receive the money.
Complicated procedure
Currently, many paper-based documents need to be submitted
by banks for cross-border remittance.
Case study
Cheap and fast crosts-border remittance
Cheap fees
Simple account
creatiotn
Easy
prtocedure
Quick receive
Nominal fee (0.25 to 1 ) Zero-Margin FX rates
The immutability and transparency of blockchain provides
a streamlined Know Your Customer (KYC) process
Required to submit payee’s information and the purpose
of remittance
Reduced turnaround time for settlement as there is no
need for central agencies and movement of messages.
Money transfer process
Remitter Platform Payee
Apply online
Transfer local
currency
Payee
information
Payer account on
platform
Local
Currency
Receives foreign
currency
Client impact:
• Increase in total transaction volume and
customer acquisition
• Decrease in service fees payable for cross-
border transactions
• Decrease in the cash receivable turnover
time from five business days to one
business day
Adhering to the compliance and regulatory
reporting like the anti- money laundering
(AML), know your customer (KYC), financial
action task force (FATF), and others in order
to ensure there is sufficient payment
transparency and to keep a tab on the
high-risk corridors or high-risk payments.
XELS Exchange Compliance and regulatory
reporting
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17. 16
Phase III – XELS Venture Solutions
Estimated Timeline: 18 months after the initial launch of XELS project
Monetization Strategy
Ventures: Carried interest & post-liquidity event equity
Solutions: Enterprise sales of blockchain technology & consulting fee’s
In the last phase of the XELS Ecosystem launch, XELS will introduce a new separate business vertical;
The XELS Venture Solutions. This new vertical will continue the mission of mitigating climate change
and setting the foundation for a sustainable future. This vertical approach will be revenue generating
from either enterprise consulting contracts or the ROI received from successful exits of venture deals.
XELS ventures
The XELS Ventures mission is to find new opportunities to make markets and finance work for natural
ecosystems, rather than at their expense, and to shift our economy toward appropriately valuing the
benefits they provide. We do so by developing and promoting innovative solutions that unlock public
and private finance at the scale necessary to ensure that forests and other natural systems are worth
more than the profits from their destruction.
XELS Ventures believes that visionary founders hold a critical key to unlocking commercial products and
services that can help avoid catastrophic climate change at scale. The goal is to encourage as many
climate changes focused founders as possible to join us in our efforts. XELS’ long-term success will be
measured by its portfolio companies’ impact on reducing global greenhouse gas emissions.
Ventures
Projects
Solutions
Enterprise
Solutions
$
$
X
X
$
$
Ventures
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18. 17
Asset Valuation
Understanding the different structuring opportunities with carbon credits, Renewable Identification
Numbers, Renewable Energy Certificates combined with future obligations provide multiple options for
unique financing scenarios. Similar to traditional commodities, these assets can be leveraged, used as
collateral, or transacted in batches to provide short term liquidity. From simple carbon transactions to
complex risk and hedging strategies, CSG will help increase your awareness of all potential revenue
streams by ensuring thorough analysis and understanding of project and market specifics.
Forecasting & Risk Management
XELS Venture Forecasting & Risk Assessment expertise lies in our deep understanding of global carbon
and environmental trading markets. Our diverse staff will enable XELS Venture to deliver innovative and
high-quality results through research-based forecasting. Partners will have clarity of costs and revenues
streams to ensure operating margins and project profitability.
We will run a core program that focuses and aims to accomplish the following strategic goals:
Provide a safe funding environment for all projects that offers assurance
against double counting and provides transparency to the public and
demonstrate workable frameworks and provide lessons that can be
incorporated into other innovative GHG projects and climate change
regulation.
Stimulate innovation in GHG mitigation technologies and measures as well
as procedures for validation, verification, and registration, all within a
context of quality, credibility, and transparency;
Support the creation of a trusted and fungible GHG (Greenhouse Gas)
marketplace;
Invest in projects that operationalize and enable the successful
development of projects that aim to tackle the challenges represented by
climate change.
01
02
03
04
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19. 18
XELS Enterprise Solutions
XELS Enterprise Solutions brings blockchain to businesses. XELS Solutions will help enterprises,
governments, non-profits, and startups across the globe to build, test, and deploy public and private
blockchain solutions focused primarily on climate change and ecological initiatives.
Moreover, the solutions team also includes education, advisory, and development services, as well as
opportunities for joint ventures and co-creation. The solutions that XELS will be offering are directly in
line with their mission for a sustainable future. All companies that would like to work with XELS will be
vetted to determine an alignment of visions and complementary assets.
Services Included:
Use Case Development & Iteration
Blockchain technology is a very recent and fast evolving phenomenon with the potential to disrupt
various industries. Organizations are thus increasingly looking at the technology and are forming
multi-functional teams to evaluate the technology and its impact on their businesses. However,
researchers and practitioners still lack a technology-driven, systematic approach to understand the
potential of blockchain and to develop convincing use cases.
We address this research gap by utilizing the knowledge of XELS’ network top cryptographers,
engineers, financial experts, and economic thinkers to help organizations explore relevant blockchain
technology and application use cases that tackle climate-related issues and their emerging
technological, regulatory, operational, and strategic risks.
Our methodological approach is based on action design research (ADR) and situational method
engineering (SME). Based on the presented results; we believe that the XELS method can support
various industries in better understanding blockchain technology and in identifying use cases worth
addressing in proof-of-concept and pilot projects. We will help partners to understand what blockchain
can do but also – and sometimes more importantly – what the technology cannot. Our method seeks
to channel creativity and not to advocate the adoption of blockchain technology were better
technological options exist.
XELS Blockchain Development
Having broad experience in developing secure applications, from ideation to functioning prototype and
platform management, XELS will help clients build the future of decentralized technology through rapid
prototyping, solution delivery, system integration, and ongoing support using the XELS blockchain. Our
team is committed to assisting partners on all levels to bring clarity and understanding of that
sophisticated technology.
Strategic
Vision
Business
Model
Market
Analysis
Business
Processes
Performance
Standards
Operating
Plan
Marketing
Plan
$
Financial
Plan
Control
Plan
Planning Performance Profitability
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20. 19
Venture Development
On a very selective basis, we assist in the strategic development of privately-owned business ventures,
usually blockchain-based or energy efficiency-based. XELS will help co-create new platforms and
business models. Partnering with XELS will allow for the deployment, and growth of decentralized
ventures, leveraging the XELS ecosystem knowledge, resources, and community.
We invite for our consideration privately-owned business ventures, particularly Blockchain and Energy
efficiency-related, which are:
Internal Controls Development
Following its commitment with best management practices, XELS Solutions advisory team will help
potential partners with compliance. Developing, implementing and running internal controls and
assisting in general capacity building to handle future reporting. From blockchain companies to
manufacturers, proper rules combined with internal and external lines of communication will need to be
developed allowing the XELS Solutions team to internally assist with this development or exploring the
benefit of having XELS externally, managing risk in accordance with your needs.
Targeted to specific
customer demand where
the market is clearly
defined.
Capable of
competitive value
differentiation in the
customer's mind.
Capable of a
tightly-defined and
compelling customer
value proposition.
Beyond the idea stage
and preferably having
proof-of-concept
demonstrated.
Capable of business
valuation of $50 million
or more within five
years.
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21. 20
Overview
XELS has partnered with Elesol Inc., a Japanese technology company that has created and currently
sells an innovative electromagnetic harmonic attenuation plate for commercial clients that prevent
energy loss by reducing the amount of “noise” in the electrical current and reduces electricity fees by up
to 20%.
By establishing a partnership with XELS, Elesol plans to leverage the XELS initiative to expand its
markets to over 30 countries in the next five years by purchasing a significant stake of XELS tokens and
leveraging them. Moreover, Elesol will use this opportunity to increase its total addressable market by
penetrating the blockchain ecosystems users and opening sales opportunities to further increase
awareness and Elesol plate usage. In a quid-pro-quo manner, XELS will be using the Elesol’s current
market reach to help drive adoption of XELS native token and raise awareness of the current initiatives
that XELS plans to release.
XELS-Elesol Partnership
Decentralized ecological economy platform
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22. 21
What is Elesol?
Name elesol Inc.
Capital 30 million yen
Representative Director Hiroshi Shuto
Date of establishment March 9, 2015
Head Office Yushin Bid. Annex 9F, 3-27-11 Shibuya, Shibuya-ku,
150-0002 Tokyo
Group BUONO Inc.
Yumeria Inc.
NEXT INNOVATION INC.
elesol
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23. Elesol Technology
22
Elesol’s technology attenuates the amount of harmonic and electromagnetic fluctuations in electrical
currents that are originated within transmission lines and breaker boxes. The presence of harmonics in
electrical systems means that current and voltage are distorted and deviate from sinusoidal waveforms
incurring in extra energy costs. As pictured below, more than one plate may be placed on a breaker at a
time to promote attenuation of harmonics and electromagnetic fluctuations.
1-3, How Elesol Works ?
How Elesol Works ?
01 “Alternative Current”
All the electricity used in normal companies, factories, homes, etc. is
done in the form of .
Current and voltage flows in a way that changes
periodically. For example, electricity flowing fram a
concent, electric lights, etc. are all “AC”. The
electricity that keeps a constant flow like the ones
generated from batteries etc, is called “Direct
Current”.
PointVoltage
Time
What is
AC
01 noise flowsUsually along with the electric current wave.
Usually noise flows along with the electric current
wave.
PointVoltage
Time
Time when
noise occures
“Elesol” can reduce electricity consumption by passing
it on a breaker. Explanation of the mechanism is below.
03 “filter effect”You can remove the noise with by pasing Elesol.
By pasting Elesol, the noise which lies inside the
electic current is removed and it makes a beautiful
and clean electric current
Point
Filter effect
elesol
Before installing Elesol After installing Elesol
04 electromagnetic wavesThe more noise, the more the amount of wasted
in the air will increase. Electromagnetic wave generation
A huge amount of electricity and power is wasted
when electromagnetic waves are emitted in the air.
For example, if you use a lot of electromagnetic
waves like
Point
Filter effect
noise
noise
noise
05 The more By eliminating noise, it is possible to suppress unnecessary
electricity uges
Installation of
Elesol
Reduce emission
of electromagnetic
waves
Reduction in
clectricity
consumption
Remove noise
with Japanese technologyLeading the world
Product Specifications
Body dimensions
50mm width x 3.5 mm depth x 25mm height
Weight
Approx. 20g
Power Supply
Unnecessary
Color
White
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24. 23
Installation type
Type A Type B
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25. 24
After Installing 1 ELESOL Plates
EMF Reading: 934 mG
After Installing 2 ELESOL Plates
EMF Reading: 521 mG
After Installing 3 ELESOL Plates
EMF Reading: 442 mG
After Installing 4 ELESOL Plates
EMF Reading: 350 mG
Results of EMF Attenuation
How can you benefit from EMF Attenuation?
1. LOWER ELECTRICITY BILLS: EMF correction is an actionable way to lower your utility bills. Savings
can range from hundreds to tens of thousands of dollars per year, depending on the size of your
facility.
2. AVOID UTILITY REACTIVE POWER FEES: Utility companies routinely charge reactive power fees to
consumers with low power factors (less than 96%-95%). For example, this can result in your bills
increasing by up to 20%, depending on which company is supplying your electricity.
3. REDUCE CARBON EMISSIONS: By utilizing power factor correction you can also lower the amount
of carbon emissions released into the atmosphere. This can be another great source of savings.
4. REDUCE I2R LOSSES in transformers and electrical distribution equipment.
5. ACHIEVE HEAT REDUCTION in cables, switchgear, transformers and alternators which in turn
prolongs the lifespan of this equipment.
6. REDUCE VOLTAGE DROP in cables, allowing the same cable to supply a larger motor and improve
the starting of motors located at the end of long cable runs. This also helps to avoid motor failure
and damage to your equipment.
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26. 25
Elesol Consultancy
On top of innovative Japanese technology Elesol’s energy consulting experts combine long-term
management and consulting experience offering practical support and leverage in-house private
companies in strategic issues related to the energy world solving a variety of issues by choosing the
appropriate approach for each project. Typical assignments include corporate energy and energy
market strategies as well as feasibility and due diligence studies.
etc
12%
Manufacturing Industry
57%
Nursing care and
Welfare facility
12%
Clients
In Japan, we have a proven track
record in the manufacturing
industry.
Manufacturers account for 57%
of all companies which implement
elesol.
Food service
1%
Occupancy ratio by industry
Amusument facilities
2%
Pachinko palor
3%
Sports faciliting
3%
Retailing
4%
Golf.
Hot-spring facilities
3%
Hotel.
AICA-TECH KEZAI Company, Limited
Companies currently using Elesol in
Japan
FamilyMart FC
HOUSE FOODS GROUP INC. MINISTOP FC
Citizen Watch Co., Ltd LAWSON STORE 100 FC
UTOC CORPORATION ICHIBANYA FC
THE Nisshin oillio Group, Ltd SUNKUS FC
DENSO CORPORATION McDonald’s FC
TPR CO., Ltd YORONOTAKI FC
aleph-inc.-BIKKURI DONKEY
Eat & Co.-OSAKA-OHSHO
TSUTAYA Co., Ltd
Honda Cars MIE
TOYOTA COROLLA YAMAGUCHI CO., LTD.
SoftBank (Alpha Group Inc.)
KDDI CORPORATION-AU (Alpha Group Inc.)
SQUARE ENIX HOLDINGS., LTD DAILY YAMAZAKI FC
XEBIO HOLDINGS CO., LTD Doutor Coffee Co., Ltd
A.P Company Corp. MOS FOOD SERVICES, INC.
Tay Two Co., Ltd. HURXLEY CORPORATION- HKKAHOKKA
Premium Water Holdings, Inc. Three-F Co., Ltd
TOKYO interior corporation Domino’s Pizza Japan, inc.
Towa Nasu Resort Co. PLENUS Co., ltd.-HOTTOMOTTO
REINS international inc. Okinawa BMW
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27. 26
Case Study
Factory 18,000
17,000
16,000
15,000
14,000
13,000
12,000
11,000
Apr May Jun jul Aug Sep Oct Nov Dec Jan Feb Mar
kwh Apr 2016 ~ Mar 2017
kwh Apr 2016 ~ Feb 2017
MFR Units Apr 2016 ~ Mar 2017
MFR Units Apr 2016 ~ Feb 2017
Trends in electricity uges graph
After
setting
86.2%
After
setting
86.2%
Elesol Case Studies
Case Study
Factory
Installation month
Number installation
60 pieces
Installation month
September
Reduction rate
9.8%
Reduction amount
$2,157
Manufactured
Units
5,681
5,837
7,076
6,031
4,740
7,086
7,709
9,570
8,976
7,969
-
-
24
21.2
21.9
23.2
25.6
20.9
20.6
17.9
20.7
19.3
-
-
136,404
123,780
155,088
139,776
121,332
148,236
158,904
171,276
185,604
153,612
-
-
23.6
21.4
23
27.6
25.1
25.9
23.5
22
22.7
21.1
23
22.5
6,007
5,918
6,398
5,344
4,358
5,426
6,488
7,344
7,085
7,789
7,918
8,150
14,852
126,744
147,324
147,324
109,272
140,640
152,592
161,784
160,716
164,460
182,424
183,132
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
-19.3%
-12.4%
-18.8%
-8.8%
-8.7%
1.7%
-1%
-4.8%
-15.9%
2.1%
After
86.2%
Electricity
consumption
(kwh/month)
Electricity
consumption
(kwh/Unit)
Manufactured
Units
Electricity
consumption
(kwh/month)
Electricity
consumption
(kwh/Unit)
Compared
the same
month
Reduction
effect
month
Before
96.0%
2016 2017
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28. 27
2016
13.9%
Reduction rate
Reduction amount
506,967 31 16,354 519,071 31 16,744 2.4%Jul
2017
Electricity
consumption
(kwh/ month)
Electricity
consumption
(kwh/ day)
Reading
days
Electricity
consumption
(kwh/ month)
Electricity
consumption
(kwh/ day)
Reading
days
Compared to
the same
month
456,889 31 14,738 469,419 31 15,143 2.7%Jan
514,619 29 17,745 514,538 28 18,376 3.5%Feb
524,937 31 16,933 573,170 31 18,489 9.1%Mar
477,635 30 15,921 485,417 30 16,181 1.6%Apr
421,601 31 13,600 425,784 31 13,735 1.0%May
459,547 30 15,318 464,445 30 15,482 1.0%Jun
427,079 31 13,777 479,635 31 15,472 12.3%Aug
438,402 30 14,613 463,708 30 15,457 5.8%Sep
-6.0%425,789 31 13,735 400,139 31 12,908Oct
-9.0%472,992 30 15,766 430,190 30 14,340Nov
-6.6%456,982 31 14,741 426,669 31 13,764Dec
Reduction
effect
month
Before
104.3%
After
92.7%
Case Study
Paper Mills
Installation month
Number installation
116 pieces
Installation month
October
$8,337
Case Study
Paper Mills
Jan
12,000
13,000
14,000
15,000
16,000
17,000
18,000
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Transition of Electricity Consumption (kwh/day) 2016/01 2017/12
2017/01 2017/12
Before
setting104.3%
Before
setting104.3%
-9.0%
-6.6%
-6.0%
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29. 28
We believe that the thoughtful management of environmental, social, and governance (ESG) issues
means a smart business and see it as an essential part of long-term success in a rapidly changing
world. Both XELS and Elesol teams are committed to investing responsibly by integrating material ESG
considerations into our daily life, business processes, and future investment processes.
Companies that carefully manage ESG risks and opportunities today should be better situated in the
future as diminishing resources, changing consumer demands, and increased regulation are expected
to pose more significant challenges and opportunities.
We believe that our capital, operational capabilities, and long-term vision position us to be part of the
solution. We are committed to working together to manage ESG factors in our diligence process and
the management of our partnership. We will systematically embed ESG factors into our businesses
strategy, policies, and practices, concerning our development process, digital asset management,
stakeholder engagement, and our non-profit foundation activities,
We will continue to thoughtfully approach the ESG opportunities and challenges that we face and look
forward to finding new ways to create sustainable value for our
partners.
XELS-Elesol ESG Management Philosophy
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30. 29
We have set out five recommended priority areas for the partnership to address further. These are
opportunities for aligning approaches and collaborating on shared solutions to achieve the most
significant positive impact. Although the areas highlighted will be familiar to some, the intended focus is
different from other activities already planned or underway individually by each company due to the
unique attention given to broad engagement across the public and private sectors as the basis for
determining solutions and pathways to address both companies’ challenges. The five recommended
areas of work comprise one focused on ‘process’ (build the community), and four focused on ‘content’
(narrative, harmonization, data and case studies). The picture below shows how they interconnect, and
in particular, how ‘build the community’ encompasses all four content-related work areas. How the work
areas are to be undertaken, and by whom, is not the focus of this paper, although relevant links to
existing initiatives are covered. An initial investigation period will be required to take stock of the current
state of play within all five priority areas across both companies. This should then guide the design of a
subsequent, more comprehensive work program creating a set of crucial outputs. As the final intended
outcome is for broadly understood and coordinated natural capital approaches drive more efficient and
effective decision-making in both businesses.
Data
Combining Forces
Narrative
Case
studies
Harmonization
Build the community
Partnership Five Priority Areas
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31. 30
1. Build the community:
Further, develop the ongoing integrated dialogue on natural capital.
More time and opportunities are needed to connect those people
undertaking and promoting public and private natural capital
approaches and in particular those working on the four
content-focused priority areas. This should include engagement
through other groups such as Green Economy initiatives, the
international development community, and infrastructure
industries, all of whom are recognizing the benefits of a natural
capital approach. Initial efforts should involve documenting
existing fora and groups, supporting the development of active
networks and Communities of Practice to deliver the outputs of
each area and using these connections to ensure full coverage of
the necessary issues. Subsequent efforts should then focus on
coordinated implementation.
2. Narrative:
Jointly further investigate, promote and enhance the case for
natural capital approaches and combining forces. Current
incentives and requirements for natural capital approaches are
generally relatively in early stages for both companies, although
they are becoming stronger. Initial efforts should work dialogue
about Natural Capital that includes a stream of work to develop a
positive narrative on natural capital.
This priority area should then develop and roll out a strong
communications story, highlighting: (i) where the justification for
action is most influential, and (ii) how the measures and initiatives
for undertaking a natural capital approach should best be
strengthened. This is true for both public and private sectors. The
narrative should highlight the need for joint management of shared
dependencies on natural capital, in particular at a landscape level
3. Harmonization:
Identify and detail what is needed to harmonize approaches further
and develop standards. An over-riding aim for combining forces is
that XELS and Elesol approaches and standards are better aligned
to support integrated decision-making. Initial efforts should involve
further investigation of the existing draft and planned natural
capital approaches and standards in more detail. These
approaches include, for example, the Natural Capital Protocol,
relevant International Organization for Standardization’s ISO
standards, Environmental Profit & Loss accounts (EP&Ls),
corporate natural capital accounts1(CNCA), environmental balance
sheets, the International Integrated Reporting Council framework,
and relevant legislation (such as European Union Directives relating
to non-financial reporting and ecological impact assessments). It
should also explore how these approaches inter-relate and where
greater synergies and alignment are most needed. Subsequent
efforts should then examine and recommend what specific
aspects should be aligned, what gaps need to be filled, and how
best to implement the necessary changes.
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32. 31
4.Data:
Clarify data needs, map data availability, streamline data
collection and enhance data accessibility. Data is at the heart
of implementing all-natural capital approaches, and
significant efficiencies and cost savings could be made
through more streamlined and coordinated data collection
and provision. This is especially the case concerning the
application of emerging sources such as remote sensing
data, big data and use of artificial intelligence and machine
learning. Initial work should involve reviewing and assimilating
what we currently know about joint data issues and
requirements, in particular, drawing upon the case studies
undertaken to date, findings of the initial stages of the other
recommended work areas. Subsequent efforts should then
investigate and report in more detail around joint data needs,
availability, use of tools, as well as collection processes, data
accessibility, and governance.
5.Case Studies:
Review and expand the case study program. To fully
understand the synergies, differences, benefits of, and needs
for enhanced alignment between XELS and Elesol, a more
comprehensive suite of case studies are needed. An initial
step should be to assimilate case study findings to date and
identify critical gaps that need filling, in part being informed by
what comes out of the initial stages of the other
recommended work areas and investigating finer details.
Subsequent efforts should be to fill the gaps, in particular
covering the potential for integration at a landscape level and
should result in a complete set of accessible and informative
cases that show definite similarities and differences.
Recommendations from these should then feed into the other
recommended work areas.
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33. 32
The benefits of Combining Forces
Continued and enhanced collaboration between the two companies to better align actions on natural
capital approaches will generate multiple benefits. These benefits are summarized in the picture below
and are reflected in a set of specific improvements, better processes and positive outcomes each
related to the advancement of both companies by leveraging our synergies.
Positive outcomes
Effective implementation across the five priority areas should ultimately result in a range of positive
outcomes generated through the specific improvements and better processes. This includes more
sustainable use, and the enhancement of, natural capital over the long term. In addition, it would likely
lead to cost savings and reduced risks for both companies in the short term and, perhaps more
significantly, in the longer term. Indeed, the costs of inaction are likely to be far greater.
Shared data and valuations.
Positive outcomes
Specific improvements
Sustainable use and
enhancement of natural
capital
Cost savings
Reduced risks
Better processes
Better decision making.
More effective policy
and enabling
environment.
Shift to a ‘systems’
approach.
More efficient use and
allocation of resources.
Shared communications and
vision.
Enhanced standardization
and mainstreaming.
Aligned terminology.
Inclusive decision-making.
Enhanced synergies between
entities.
Enhanced capacity building
and understanding.
Positive outcomes
Better processes
Specific
improvements
Data
Narrative
Case
studies
Harmonization
Build the community
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34. 33
Recent research has demonstrated that knowledge spillovers are 60% larger for low-carbon than for
high-carbon technologies. Where does the low-carbon advantage come from? One potential explanation
is that clean technologies are mostly new technology fields. New technology fields offer potentially high
marginal private returns to first movers and might thus generate large knowledge spillovers comparing
to the spillovers from low-carbon and high-carbon technologies to a range of other emerging
technologies, such as IT and biotechnologies. They find that the intensity of spillovers from low-carbon
technologies is comparable to other emerging technologies. Knowledge spillovers from high-carbon
technologies are lagging behind.
The figure compares the intensity of knowledge spillovers (as measured by patent citations) in a
number of technologies, compared to the average patented technology. The y-axis represents the
percentage difference in the intensity of knowledge spillovers. For example, a value of 0.2 means that
the technology induces 20% more knowledge spillovers than the average.
Note:
XELS and Elesol R&D
-20%
+20%
+40%
+60%
+80%
Knowledgespilloversintensityw.r.t.averagetechnology
Fossil Electricity
0.00
ICE cars
Biotech
Aerospace
3D
Efficient Fossil Electricity
Improved efficiency Cars
Clean Electricity
IT
Robot
AI Nano Wireless
Clean Cars
What sets XELS and Elesol apart from its global competitors when it comes to
reducing energy consumption?
Japanese companies, including started their efforts to reduce energy consumption during the oil crisis
in the 1970s. Those efforts began with a review of energy management methods in large factories and
later gradually expanded to office buildings, supermarkets, other retail stores, and finally to households.
Such efforts allowed Japanese companies to develop world-class technologies and know-how related
to energy consumption reduction and energy management systems (EMS).
What sets us apart from competitors is our ability to offer a complete range of services. These include
using our skills and innovative technologies and instruments to introduce highly efficient measures
suitable for our customers without depending on a specific power company.
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35. 34
Currently, we are conducting joint research with Tokyo Institute of Technology.
Established : 1929
Founded : 1881
Type : National University
Department : National Institute of Technology Tokyo
Main achievements of college graduates and professors
Invention of TV (2009 IEEEMilestone).
Invention of magnetic memory material ferrite (2009 IEEE Milestone).
Development of synthesis technology of vitamin B2.
Discovery of electricity passing plastic (2000 Nobel Prize in Chemistry).
Development of optical fiber communication technology.
The Tokyo Institute of Technology is chosen from The Education
Ministry to handle the “Top Global University project (Type A)”.
What sets us apart from competitors is our ability to offer a complete range of services. These include
using our skills and innovative technologies and instruments to introduce highly efficient measures
suitable for our customers without depending on a specific power company.
We research and analyze the results to quickly detect any signs of a lessening of the client's overall
energy performance. Once we have identified deteriorating sections, we determine the cause and
propose appropriate countermeasures based on the experience and know-how we have accumulated
over the years. In other words, while the XELS Solutions team detects the signs of deterioration, we rely
on Elesol Technology and Elesol years of experience and expertise to determine the causes and
countermeasures. With many countries and companies are currently trying to address the problems of
energy efficiency deterioration. We believe our solutions can make a significant contribution to solving
those problems.
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36. 35
Public Relations
XELS will use a portion of our raised funds to implement marketing campaigns across several
platforms to raise awareness for our cause. The XELS-Elesol partnership will make our presence known
throughout not only the cryptocurrency and blockchain atmosphere but the traditional financial world
as well.
Education
Robust content that will strive for excellence in power management and best environmental practices.
This will be a combination of video, interactive and static infographics, images, case studies,
micro-blogs and other narratives that aim to inform and share the value proposition of the XELS
Platform in addition to highlighting the community. On-going educational outreach which can outline
such topics as how to reduce the environmental impact of business. This will be done through various
touch points including but not limited to content marketing, social media and thought leadership
positioning.
Brand Awareness
Marketing within the community to strengthen the XELS Platform’s brand promise, build the XELS
economy and grow the community. An owned, earned and paid social media plan that targets the
photographic community and its influencers across multiple channels including but not limited to
Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Reddit. Positioning XELS leadership via social
media, through interviews and speaking engagements with the goal of elevating them to subject matter
experts and influencers.
Ongoing online monitoring across multiple channels in an effort to:
Know the
discussions
happening online
concerning the
XELS Platform.
Respond to any
negative conversations,
and participate in
dialogue outside of
XELS own channels.
Obtain a complete
view of online
conversations
concerning
competitors.
Promote key figures of the
platform, including
well-known online
influencers, agencies, and
distributors.
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Conferences and Traditional Media
Through attendance in high-profile technology, environmental and energy conferences we will explore
the economic aspects of blockchain protocols, clean energy solutions and market design along with
other topics to foster collaborations among researchers and practitioners working on these fields. We
will also target traditional media outlets like magazines and newspapers in the form of advertising,
advertorials, by-lined articles, in-depth interviews, and video.
Utilize listening to understand potential trends and shifts in behavior within the target market to provide
insights in:
Marketing
Tools
Community
Efforts
Brand
Positioning
Risk
Management
OF SPONSORSHIPBENEFITS
PERCEPTION
Improve the way you are
perceived by your target
audience.
RELATIONSHIPS
Strengthen customer
relationships through
face-to-face interaction.
ACCESS
Direct access to your
target market.
LEADS
Sponsoring an event is a
great chance for a brand
to get new contacts.
ENGAGEMENT
Increase your
community’s involvement
and improve loyalty.
RECOGNITION
Make your products more
recognisable.
PARTNERSHIPS
Find new partners and
meet like-minded
professionals.
VISIBILITY
Increase your visibility.
REPUTATION
Build a good reputation
around your brand.
SALES
Target audience turns into
loyal customers.
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38. 37
Corporate Information
Branch Offices
Xels
Hong Kong
Johnson Cheng|Business Development Director
TEL:852-93122736
Address: Unit 5, 18/F Tamson Plaza, No 161 Wai Yip Street, Kwun Tong KLN, Hong Kong
Singapore
Address: 20 COLLYER QUAY#23-0120 COLLYER QUAYSINGAPORE
Partners Network
Elesol Regional Officies
Kagoshima Office
Fukuoka Office
Osaka Office
Tokyo Ofrfice
Nagoya Office
Yushin Bld. Annex 9F, 3-27-11 Shibuya, Shibuya-ku, Tokyo,
150-0002 JAPAN
Meieki East Bld. 9F, 5-28-1 Nagoya, Meieki Nakamura-ku, Aichi,
450-0002 JAPAN
Sankyo umeda Bld. 5F, 1-5 Osaka, Douyamachou Kita-Ku, Osaka,
530-0027 JAPAN
It Bld. II. A3F, 1-5 Fukuoka, Hakataekihigashi Hakata-ku,
Fukuoka, 812-0013 Japan
Seiyu Bld. 1F 2F, 3-37 Kagoshima, Ogurochou, Kagoshima,
892-0825 JAPAN
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40. 39
Team
Name : Kishor Datta Gupta
Position: Chief Technical Officer
Kishor started his career with Android
app development. He has a vast
knowledge on .NET framework and
image processing. He served Samsung
R&D Center in Bangladesh and also in
South Korea as a Software Engineer.
Name : Sumaia Jahan Brinti
Position: Senior Software Engineer
Brinti completed her B.Sc. in Computer
Science & Engineering from Military
Institute of Science & Technology
(MIST). She has more than 4 years of
professional experience in developing
the web-based applications using
JavaScript frameworks like Nodejs,
Express js, Extjs, Ejs, Passportjs,
Angular 2, Typescript, React,
ORM(Sequelize) etc. She is passionate
to learn new technology. She also
loves to travel and capture moments.
Name : Abdur Rahman
Position:Lead Engineer
Abdur Rahman is an experienced Senior
Software Engineer with a versatile
knowledge of different web and desktop
technologies. He has more than 8 years
of experience overseeing all phases of
software development life-cycle. He has
worked as Lead Software Engineer and
Project Manager in reputed
organizations. His main expertise is on
C#, ASP.NET, MVC, Angular, Relational
Databases, Web Services, API
Development, Blockchain and
Cryptocurrency development etc.
Name : Mohd. Ariful Haque
Position: Senior Software Engineer
Ariful is an experienced web developer
and database administrator with vast
knowledge specially in PHP and MySQL.
He completed his under graduation from
Khulna University of Engineering and
Technology. He had started his career
with web development. Previously he
worked in ADN Telecom on ERP system
as a Team Lead.
Name:Akihiro Hizato
Position:Director of Sales
Name:Yoshiteru Tajima
Position:GM International Division
Name:Shuto Hiroshi
Position:President and Representative
Director
Name:Dr. Takaaki Manaka
Position:Doctor of Engineering,
Professor at Tokyo Institute of
Technology
Name:Takeshi Nojima
Position:Founder & CEO
Name:Mitchell Hammer
Position: Project Manager
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41. 40
Important Information
THIS WHITE PAPER DOES NOT CONSTITUTE A PROSPECTUS OR OFFERING DOCUMENT AND DOES
NOT AND IS NOT INTENDED TO CONSTITUTE AN OFFER TO SELL, NOR THE SOLICITATION OF ANY
OFFER TO BUY, AN INVESTMENT, A SECURITY OR A COMMODITY, OR AN OPTION ON OR ANY OTHER
RIGHT TO ACQUIRE ANY SUCH INVESTMENT, SECURITY OR COMMODITY. THIS WHITE PAPER HAS
NOT BEEN REVIEWED BY, PASSED ON OR SUBMITTED TO ANY U.S. FEDERAL OR STATE AGENCY OR
SELF-REGULATORY ORGANIZATION OR TO ANY OTHER FOREIGN AGENCY OR SELF-REGULATORY
ORGANIZATION. THIS WHITE PAPER DOES NOT CONSTITUTE ADVICE TO PURCHASE ANY TOKEN
NOR SHOULD IT BE RELIED UPON IN CONNECTION WITH ANY CONTRACT OR CONTRIBUTION
DECISION.
THIS WHITE PAPER CONTAINS FORWARD-LOOKING STATEMENTS THAT ARE BASED ON THE
BELIEFS OF XELS THE PROJECT AS ENVISAGED IN THE WHITE PAPER IS UNDER DEVELOPMENT AND
IS BEING CONSTANTLY UPDATED, INCLUDING BUT NOT LIMITED TO KEY GOVERNANCE AND
TECHNICAL FEATURES. ACCORDINGLY, IF AND WHEN THE PROJECT IS COMPLETED, IT MAY DIFFER
SIGNIFICANTLY FROM THE PROJECT SET OUT IN THIS WHITEPAPER. NO REPRESENTATION OR
WARRANTY IS GIVEN AS TO THE ACHIEVEMENT OR REASONABLENESS OF ANY PLANS, FUTURE
PROJECTIONS OR PROSPECTS AND NOTHING IN THIS WHITE PAPER IS OR SHOULD BE RELIED
UPON AS A PROMISE OR REPRESENTATION AS TO THE FUTURE.
XELS RETAINS FULL RIGHT TO ALTER ITS TOKENOMICS MODEL AND ECOSMART-PROTOCOLTM
TRANSACTION BUSINESS MODEL, INCLUDING BURN AMOUNTS AND FEES, ANY TIME AT ITS SOLE
DISCRETION.
XELS INTENDS TO OPERATE IN FULL COMPLIANCE WITH APPLICABLE LAWS AND REGULATIONS
AND OBTAIN THE NECESSARY LICENCES AND APPROVALS AS MAY BE REQUIRED IN ITS KEY
MARKETS. THIS MEANS THAT THE DEVELOPMENT AND ROLL-OUT OF ALL THE FEATURES OF THE
PLATFORM AS DESCRIBED IN THIS WHITE PAPER ARE NOT GUARANTEED. REGULATORY LICENCES
OR APPROVALS MAY BE REQUIRED IN A NUMBER OF RELEVANT JURISDICTIONS IN WHICH
RELEVANT ACTIVITIES MAY TAKE PLACE. IT IS NOT POSSIBLE TO GUARANTEE, AND NO PERSON
MAKES ANY ASSURANCES, THAT ANY SUCH LICENCES OR APPROVALS WILL BE OBTAINED WITHIN
A PARTICULAR TIMEFRAME OR AT ALL. THIS MEANS THAT FEATURES OF THE XELS PLATFORM MAY
NOT BE AVAILABLE IN CERTAIN MARKETS, OR AT ALL. THIS COULD REQUIRE THE RESTRUCTURING
OF THE XELS PLATFORM OR RESULT IN ITS UNAVAILABILITY IN ALL OR CERTAIN RESPECTS.
Legal Note
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Decentralized ecological economy platform
Decentralized Ecological Economy Platform