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San Francisco
    October 25, 2011




1    ** Ariba Confidential© 2011 Ariba, Inc. All rights reserved.
The New Economics of
Commerce
- Kate Vitasek
10.25.11
AribaLIVE 2012 – Las Vegas
    (April 10-12)


                                                                                      Gum packs



                                                 Scratch-off cards

                                                                     Belly band on
                                                                      journal books




3      © 2012 Ariba, Inc. All rights reserved.
Best Practices in Buyer-Seller
Collaboration


A Panel Discussion




      © 2011 Ariba, Inc. All rights reserved.
Buyer Perspective on Collaborating
     with Sellers
                                                                                  How Enterprises Plan to Communicate with Sellers*

                                                                                           Less                Today’s communication methods

                                                                            80%           manual               Planned methods
    •   72% of buyers rate
        supplier enablement as a                                                                            Less           B2B
        top priority                                                                                        EDI           Channel
                                                                            60%
    •   30% of buyers are tasked
        to reduce costs in the                           % of Respondents

        source to pay process
                                                                            40%
    •   Electronic
        sourcing, ordering and
        invoicing has become the
        preferred means of buyer-                                           20%
        seller communication

                                                                            0%
                                                                                  Email    Fax     Phone     EDI    Supplier    XML
                                                                                                                    networks
    *SOURCE: Aberdeen Group
                                                                                                                     N=1,400

5              © 2011 Ariba, Inc. All rights reserved.
Seller Perspective: Great Results!
                 What Benefits Are you Gaining from eCommerce and Online Channels?


    Best-in-Class Sellers                                   Increased revenue from
                                                                    new customers
    •   Gain an average of
                                                            Increased revenue from
        28% increased sales in                                  existing customers
        new accounts
                                                           Increased retention rates
    •   Gain 32% increase in
        existing accounts                                    Greater sales/account
                                                           management productivity
    •   Increase retention
        rates by 33%                                   Greater customer satisfaction

                                                        Better differentiation of your
                                                         products/services offering

                                                                                    0.0%   20.0%   40.0%   60.0%

                                                                 Best-in-Class
                                                                 All Others
    N=166

6            © 2011 Ariba, Inc. All rights reserved.
Introductions

    •   Mike Meiring
           eEnablement Services Manager

    •   Robert Calvert
           B2Bi Program Manager

    •   Jason Kurtz
           Vice President, Network and
           Financial Solutions


7        © 2011 Ariba, Inc. All rights reserved.
8   © 2010 Ariba,2010 All rights reserved. reserved.
              © Inc. Ariba, Inc. All rights

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The New Economics of Commerce

  • 1. San Francisco October 25, 2011 1 ** Ariba Confidential© 2011 Ariba, Inc. All rights reserved.
  • 2. The New Economics of Commerce - Kate Vitasek 10.25.11
  • 3. AribaLIVE 2012 – Las Vegas (April 10-12) Gum packs Scratch-off cards Belly band on journal books 3 © 2012 Ariba, Inc. All rights reserved.
  • 4. Best Practices in Buyer-Seller Collaboration A Panel Discussion © 2011 Ariba, Inc. All rights reserved.
  • 5. Buyer Perspective on Collaborating with Sellers How Enterprises Plan to Communicate with Sellers* Less Today’s communication methods 80% manual Planned methods • 72% of buyers rate supplier enablement as a Less B2B top priority EDI Channel 60% • 30% of buyers are tasked to reduce costs in the % of Respondents source to pay process 40% • Electronic sourcing, ordering and invoicing has become the preferred means of buyer- 20% seller communication 0% Email Fax Phone EDI Supplier XML networks *SOURCE: Aberdeen Group N=1,400 5 © 2011 Ariba, Inc. All rights reserved.
  • 6. Seller Perspective: Great Results! What Benefits Are you Gaining from eCommerce and Online Channels? Best-in-Class Sellers Increased revenue from new customers • Gain an average of Increased revenue from 28% increased sales in existing customers new accounts Increased retention rates • Gain 32% increase in existing accounts Greater sales/account management productivity • Increase retention rates by 33% Greater customer satisfaction Better differentiation of your products/services offering 0.0% 20.0% 40.0% 60.0% Best-in-Class All Others N=166 6 © 2011 Ariba, Inc. All rights reserved.
  • 7. Introductions • Mike Meiring eEnablement Services Manager • Robert Calvert B2Bi Program Manager • Jason Kurtz Vice President, Network and Financial Solutions 7 © 2011 Ariba, Inc. All rights reserved.
  • 8. 8 © 2010 Ariba,2010 All rights reserved. reserved. © Inc. Ariba, Inc. All rights