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It used to be that we talked to our customers only when we had something to say: a product launch, a service change, a price promotion. Rightfully, those days are gone. Now we know that to be successful we need to talk to customers on their terms, when they have a need and when we can help them.
But when exactly is that?
In our latest whitepaper, 'When to talk to your customers in an omnichannel world', we outline a framework to help marketers chose an approach to get closer to the holy grail of talking to your customers with the right content, in the right channel, at the right time.
Download the white paper today: http://resources.ariad.ca/omnichannel/