Bridging empathy and technology to challenge customers is not a want any longer, it is a must. Technology has allowed us to understand the customer journey better than ever before, providing insights into customer concerns, needs, and desires. And empathy delivers a 'customer-voice' not manipulated by your company objectives. To really know your customers, you need to blend both technology and empathy to effectively hear and interpret feedback, and then leverage it to scale effectiveness. We discussed how to combine the technology you have, self-service tools, and the 'true', empathetic voice-of-your-customer to scale your reach and challenge your entire customer base, resulting in an increase in profitability and growth for both your company and customers.

1. Bridging Empathy and Technology
to Better Challenge Customers
Ari Hoffman
Head of Customer Success Marketing

2. Ari Hoffman
Head of Customer Success Marketing
Covering:
● Gatekeepers, Influencers, and Decision Makers
● Priming customers to share
● Bridging Customer Voice and Tech to Scale
● Leveraging Use-Cases to soft challenge
● Demonstrating results

3. Practitioner Influencer Decision Maker

4. 4
Level Up
Measure Up
Advocate Down

5. 5
Priming
Engagement

6. 6
Scaling
Voice

7. 7
Soft
Challenge

8. 8
Demonstrate
Results

9. Q & A
linkedin.com/in/arijhoffman

10. Thank You
www.mindtouch.com