1. Arezzo&Co Investor Day
Information technology applied to retailing
Kurt Richter
IT Officer

2. IT strategic plan is aligned with the long term view of the company
DIAGNOSIS AND PLAN
SELECTION OF
SUPPLIERS
TESTING OF ERP
CONCEPT
IMPLEMENTATION RESULTS
2
Information Technology
Strategic plan
IT plan has the main strategic guidelines to make all processes of the company more efficient
2012 2013-2014 2015

Adopt best practices and technology
to increase productivity
Develop appropriate IT solutions to
support the business development
Strategic IT plan
Arezzo&Co

3. To take in new orders more quickly and make them available for production planning and logistics
Commercial tools to support replacement decisions, promotions and better guidelines for the stores
To execute “Go To Market” strategies for all the brands
To analyze information to increase product turnover
To optimize the allocation of products so to guarantee an adequate level of inventories at stores
Process and systems to monobrand stores to support a better stores and inventory management
To improve management of client relationships
IT strategic plan focus is on making the Company’s processes more efficient in
order to improve results
3
Information Technology
Strategic plan
EFFICIENT
SELL IN
SELL OUT
MANAGEMENT
GTM
BUSINESS
INTELIGENCE
TURNOVER
MANAGEMENT
INCREASE
RESULTS
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4. To reduce response time, sales orders are quickly captured and made available
for production planning and logistics
4
Information Technology
Efficient Sell-in
 B2B order system for all
brands
 Available for use by
franchisees and multibrand
client
 Many purchases possibilities
 Integrated directly with the
logistics operation for
immediate billing of products
available in stock

5. The automatic integration of the supply chain reduces operating errors and
cuts costs
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Information Technology
Efficient Sell-in
Automatic communication between Arezzo&Co - Agent - Manufacturer
Automatic identification of consistency of factory-logistic information, delivery agility
Reduction of cycle receiving, conference and cross checking
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6. Tools have been created to support decisions on store management, such as
restocking and promotions
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Information Technology
Sell-out management
Management of KPI for store
operations, showing comparative
results of key retail indicators
Online Sales panel, with updated information on
franchised stores for management of operations
and targets
Indicator panels with information on
inventories, orders, turnover, indicators and

7. 7
Information analysis dynamics with focus on increasing turnovers products
Continuables products replacement based on the stores sales results
Management and offering of
inventories based stores sell
out results
Information Technology
Sell-out management

8. The strategic IT Plan has enabled all brands to deploy their expansion strategy
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Information Technology
GTM

9. Focus on increasing sell-out sales supported by tools to assist product mix
and stores replacement
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Information Technology
Business Intelligence
ZZNET – A Portal offering many informations to better manage stores
operation

10. The system allows information analysis on product turnover, thus reducing
stocks and increasing replacements
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Information Technology
Turnover Management
Management turnover products by actions i.e. – Replace, Rearrange, Remark, Recall,
Relaunch, Reactivate
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11. 11
Information Technology
Operation Efficiency
The project initiatives will allow to support growth and seek additional benefits
Integrated information provides agility to make decision of
right product at the right time
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Increasing of product avaibility, decreasing breakage on sell-in
and sell-out
Management of production cycle, decreasing lead time
It seeks margin gains with higher mark-up
Style trend Design Blueprint Development Samples Showroom
Logistic and
distribution Store
Seeks increasing value through all the channel, from products
development to attending final clients

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 Team with extensive business
knowledge dedicated to the project
 Strict partnership selection
 Covers the key processes of the
organization, including R&D,
Marketing, Sourcing, Logistics and
Distribution and Back Office
 Go-live forecasted to Jan/2015
 Implementation methods with focus
on quality guarantee
1 DIRETOR
3 GERENTES
1 TRAINEE G&G
4 ANALISTAS
DE NEGÓCIO
16KEYUSERS 2 CONSULTORES
1 GP FH
15CONSULTORES
7 DIRETORES
1 GERENTE G&G
1 GERENTE TI
26BPOs
1 DIRETOR EY
2 DIRETORES FH
1 GERENTE EY
BPOs
FULL-TIME PART-TIME
The company has begun the implementation process of new transactional
system seeking sustainability of its growth and efficient gains
Information Technology
Operation efficiency