1. PERSONAL BRAND EXPLORATION
Anthony “TONY TONE” Smith
Project & Portfolio I: Week 1
August 30, 2023

2. Growing up, I've cultivated a diverse set of skills that spans across
various sectors in entertainment. My expertise includes management
photography, event planning, consulting
This diverse background has shaped my perspective, enabling me to
appreciate different viewpoints; fostering empathy within me. My vision
centers on creating a substantial impact in the world, fostering
understanding, and driving progress. The values that I hold dear, such as
integrity, kindness, and an unwavering commitment to lifelong learning,
serve as guiding principles that help me with my choices and actions.
Ultimately is aspire to act as a bridge-builder between cultures,
leveraging my multifaceted skills and experiences to promote
collaboration and innovation. I am deeply committed to the idea of
leaving a lasting, positive change in the world, and I am dedicated to
realizing this dream.
.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Planning Manager
• Special Event Coordinator
• Convention Service Manager
BRAND ARCHETYPE – I would
prioritize building authentic
connections with clients and
vendors. I would also bring in the
community by engagement them to
leave a lasting positive impact.
Meeting Convention and Event Planners for Event or Groups

4. Local Artist in New York
TARGET AUDIENCE
Outreach Plan:
• I will search on social media and visit local open mics.
• Social media or direct contact
• After 1 week
R&B artist in new York
Outreach Plan:
• I will search on social media and visit local open mics.
• Social media or direct contact
• After 1 week
Producer In New York
Outreach Plan:
• I will search on social media and visit local open mics.
• Social media or direct contact
• After 1 week
Publicist

5. GOALS
Short Term: 6-12 months
• Launch the "Set Tha Tone" website and establish a strong
online presence.
‣ Publish 24 diverse and socially conscious articles,
with a goal of 2 per month.
‣ Achieve a website traffic target of 10,000 monthly
visitors.
Mid Term: 1-3 years
• Expand "Set Tha Tone" into a recognized platform for
diverse and socially conscious entertainment.
‣ Host and curate a minimum of 10 successful
events, with an average attendance of 500 people.
‣ Collaborate with at least three prominent
organizations or influencers who share our values.
Long Term: 5 years+
• Turn "Set Tha Tone" into a leading influencer in the
entertainment industry,
‣ Expand events to national and international stages,
with an average attendance of 2,000 people.
‣ Serve as a hub for 1,000 entertainment
professionals, artists, and activists passionate about
positive change.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Graphic or Photo Imaging (Graphic Designer
SOFT
HARD
Novice / Adept / Expert
Presentation Software Novice / Adept / Expert
Active Listener Novice / Adept / Expert
Social Perception Novice / Adept / Expert
Desktop Publishing Software
SOFT
HARD
Novice / Adept / Expert
Web Page Creation and Editing Software Novice / Adept / Expert
System Analysis Novice / Adept / Expert
Judgement & Decision Making Novice / Adept / Expert

7. I help individuals and entertainers make a
difference in the world by fostering inclusion
and social consciousness through engaging
events, content and collaboration.
PROMISE

8. CREDENTIALS
Work Experience:
• We Up Music Group, Prix (EP), Manager 2019-2023
• ARESVP, Michael From the East Manager 2016-present
Education:
• B.S., Full Sail University 2025
Awards:
• 3 Independent Music Streaming Award 1million+ streams
2023

9. COMPETITION
Jenifer Valentine
Industry Experience:
• Afropunk event planner
• Coolhaus assistant event coordinator
Education:
• Empire Beauty School
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Special event coordinator - 1 endorsements
• Management- 3 endorsements
• Lay out - 1 endorsements
Tony Tone Smith
Overall Online Presence:
• 156 connections, lacking a banner image, missing a
professional headshot, no comprehensive list of details,
zero published articles, and seems inactive on
LinkedIn.
• Grade: Poor, Average, or Superior?, 0 out of 100
Industry Experience:
• We Up Music Group
Education:
• BS of Science Business Entertainment
Leadership Experience:
• Event Curator
• Executive Producer
Skills and Proficiencies:
• Special Event Coordinator- 0 endorsements
• Manager - 0 endorsements
• Graphic Designer - 0 endorsements
Overall Online Presence:
• 0, no, no, not detailed, no published articles, active on
social media, no customizable LinkedIn URL
• Grade: Poor, Average, or Superior?, 0 out of 100

10. COMPETITION
Catalina Cuartas
Noteworthy Experience:
• LATAM Content Marketing Manager HBO Max
Tony Tone Smith
Industry Experience:
• Warner Bros. Discovery
Education:
• Full Sail University
Skills and Proficiencies:
• Business Strategy: 39 endorsements
• Marketing: 39 endorsements
• Social Media Marketing: 9 endorsements
Overall Online Presence:
• 500+ Connections, banner isn’t customized, headshot
is professional, profile is detailed, yes published in an
article, active on other social media, LinkedIn URL isn’t
customized.
• Grade: Poor, Average, or Superior, 70 out of 100
Industry Experience:
• We Up Music Group
Education:
• BS of Science Business Entertainment
Leadership Experience:
• Event Curator
• Executive Producer
Skills and Proficiencies:
• Special Event Coordinator- 0 endorsements
• Manager - 0 endorsements
• Graphic Designer - 0 endorsements
Overall Online Presence:
• 0, no, no, not detailed, no published articles, active on
social media, no customizable LinkedIn URL
• Grade: Poor, Average, or Superior?, 0 out of 100

11. BRAND POSITION
For up-and-coming artist whose eager to
showcase their artistry, I provide guidance and
mentorship because of my extensive knowledge
and proven track record.
“TONY TONE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Art Basel Miami
‣ December 8-10-2023, | Miami Beach
• Something In The Water
‣ April 2024 | Virginia Beach
• SXSW
‣ March 8-16-2024, | Austin Texas
• Revolt World
‣ September17-20-2025 l Miami Florida
Digital Marketing
• Primary Content: I'll create short, informative videos and
podcast reels about inclusion and culture that aligning with
"Set Tha Tone".
• Primary Tools: I'll share them on LinkedIn, Twitter, and
Instagram.
• Website: I'll use it as a central hub where visitors can access
all my content. It will showcase my work credential
testimonies and crowd reaction. I will use social media,
advertisement and direct marketing to increase my
viewership.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Winston Majette Executive Director, GHCC- He would
need leadership skills partner with the ability to build
relationships, network effectively and fundraising. They
would also need to be able to strategically planning. I
would think that they would be adaptable and
dedication to maintaining ethical standards.
Formal Education
• Full Sail B.S. Entertainment Business Management
Technical Skills
• Photography Foundations: Composition 5-24
• Premiere Pro 2022 Essential Training 6-24
• Photoshop One-on-One: Fundamentals 6-24
• Building a Portfolio with Adobe Portfolio 6-24
Soft Skills
• The Three Pillars of Effective Communication 7-24
• Content Creation: Strategy and Tools, 7-24
• Building an Integrated Online Marketing Plan 7-24

14. TONY TONE SMITH
The failure of adequately address social consciousness
often leaves audiences wanting. Wanting Inclusivity. Wanting
meaningfulness. "That's How We Set Tha Tone." Takes a unique approach
by surpassing conventional norms. Redefining excellence! This approach
offers a fresh style of entertainment that caters to a diverse audiences.
“

15. REFERENCES
1. Art Basel Miami Beach URL: https://www.artbasel.com/
miami-beach/at-the-show
2. Building a Portfolio with Adobe Portfolio - LinkedIn
Learning URL: https://www.linkedin.com/learning/building-
a-portfolio-with-adobe-portfolio-9903517
3. Building an Integrated Online Marketing Plan - LinkedIn
Learning URL: https://www.linkedin.com/learning/building-
an-integrated-online-marketing-plan
4. Content Creation Strategy and Tools - LinkedIn Learning
URL: https://www.linkedin.com/learning/content-creation-
strategy-and-tools
5. Kaye Putnam - Brand Archetype "Everyman" URL: https://
www.kayeputnam.com/brand-archetype-everyman/
6. LinkedIn Learning - Photography Foundations:
Composition URL: https://www.linkedin.com/learning/
photography-foundations-composition
7. LinkedIn Learning - Photoshop One-on-One:
Fundamentals URL: https://www.linkedin.com/learning/
photoshop-one-on-one-fundamentals
8. LinkedIn Learning - Premiere Pro 2022 Essential Training
URL: https://www.linkedin.com/learning/premiere-
pro-2022-essential-training
9. Music Festival Wizard - Something in the Water Festival
2024 URL: https://www.musicfestivalwizard.com/festivals/
something-in-the-water-festival-2024/
#:~:text=Organized%20by%20Pharrell%20Williams%20So
mething,to%20back%20to%20Virginia%20Beach.
10. O*NET Online - Summary for Occupation Code
13-1121.00 URL: https://www.onetonline.org/link/summary/
13-1121.00
11. SXSW (South by Southwest) - Attend URL: https://
www.sxsw.com/attend/
12. The Greater Harlem Chamber of Commerce https://
www.facebook.com/CommunityWorksNYC/posts/
3186790638212061
13. The MK Select URL: https://www.themkselect.com