NCET Biz Cafe | Wesley McQuillen, Organic Social Growth Hacking | Dec 2019

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The sad reality: In order to reach your audience on social media, you’ll have to pay. Or is it? Few people know how to get beyond the measly 1-2 percent organic reach of a standard business status update without the need to pay. But Wes McQuillen does, and he’s offering to teach you — for free. Join us at our December Biz Café, where you’ll learn insider tips about the Facebook algorithm and ideas for creating a content strategy that will grow organic reach. McQuillen’s presentation — “Organic Social Growth Hacking” — will teach you: How to achieve big Facebook results without paying for boosted posts or paid ads. Types of content that have the greatest reach and highest levels of engagement. The importance of early engagement and how to create an engagement pod of collaborative peers. How to leverage existing relationships to create content that increases reach of all involved parties. Understanding the Facebook algorithm and using it for creative problem solving. As the Principal at ALTER Strategies, McQuillen is well-versed in traditional and alternative marketing approaches for clients — including age-restricted and highly-regulated industries. He is also the former Director of Marketing for Sierra Well, a cannabis company in Nevada. So join us at Rounds Bakery from 2 to 4 p.m. on Wednesday, Dec. 18; the program starts at 3 p.m. It’s free to attend, no RSVPs are needed, and everyone is welcome! Be prepared to learn tips that Mark Zuckerberg doesn’t want you to know — all during the December Biz Café!

Education

ORGANIC
SOCIAL
GROWTH
HACKING:
FREE EXPOSURE ON
FACEBOOK
NCET BizCafe
December 18,
2019

Principal, Wes McQuillen
wes@alterstrategies.co
@wesmcq @alterstrategies

None of this
matters without
being consistent
and persistent.

WHAT IS ORGANIC
REACH?
It's when people see what you post
without having pay Facebook to
show it to them, determined by the
algorithm.
It involves getting more Likes,
Comments, Shares, RSVPs to your

WHAT IS THE ALGORITHM?
Facebook mostly has one objective
– keeping you on their platform as
long as possible, so they can get
as much data about you as
possible to serve you as many paid
ads as possible.
Based on what you type, click on,
and engage with, it’s constantly

BUT I THOUGHT ALL MY FANS /
FRIENDS
SEE WHAT I POST?
Competing with 65 million other business
pages
3 PERCENT OR FEWER will see your
average post unless you pay to boost it, or

WHO IS YOUR TARGET?
Define who your ideal fan/customer
is:
• How old are they?
• Where do they live?
• Work?
• What do they do for fun?
• B2B - same thing, define a target

THE BASICS:
HIGH PERFORMING
POST TYPES
BEST TIME TO POST
ENGAGEMENT, ASAP

What does this paint-dipped
banana have to do with saving
money on hotel rooms?

BEST TIME TO POST
• 10am to 4pm
• Wednesday, Thursday, Friday
• Not set in stone - do testing
• Consider your target

ENGAGEMENT, ASAP
• Get as many Likes, Shares, and
Comments as possible as soon
as an item gets published
• React and reply to every
comment
• Share everywhere you reasonably
can (Groups, other Pages,
Events, other Profiles – but don’t

STRATEGIZE:
ENGAGEMENT PODS
INFLUENCERS
OFF-PAGE TACTICS

ENGAGEMENT PODS
• A group of close contacts who
always Like, Share and Comment
on each other's content shortly
after it's published
• Colleagues, friends, coworkers,
businesses that are your
vendors/clients/partners
• Incentivize people to join posse
(failure demo)

INFLUENCERS
Who has big, relevant networks?
Can you trade for their
engagement/endorsement?
Reach out first by offering what you
can before asking for help – Rule of
Reciprocity

OFF-PAGE TACTICS
• In-store signage or incentives
• Other channels that link to each
other
• PR opportunities - press releases,
interviews, any speeches you give
• Sponsorships
• Onsite Activations

PREDICTIONS FOR 2020
GEE THANKS, GARY VEE
(ORGANIC REACH DROPS DUE TO CONTINUING
FLOOD OF LOW QUALITY CONTENT)
THE ANTIDOTE – HOLD BACK
SOMETIMES
DON’T TRY TO PRODUCE 100 PIECES
OF CONTENT A DAY

QUESTIONS?
LET’S CONNECT AND
ENGAGE
Add me on Facebook
/wes.mcquillen Add me on
Twitter @wesmcq
Add me on LinkedIn

NCET Biz Cafe | Wesley McQuillen, Organic Social Growth Hacking | Dec 2019

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