mr. serg

1. How new satellite technologies are transforming the
consumer broadband and mobile market
ARAB ADVISORS GROUP
7TH Annual Media And Telecommunications Convergence
Conference 2010 (Amman June 7 & 8 2010)
Broadband Systems
Serge Van Herck
Professional Equipment CEO
IP Software

2. Our mission –connecting the world
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3. Our mission – connecting the world
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4. MENA – Market Overview
• 4 Gulf countries
have high
penetration
rates and
highest GDP per
capita
• Wealth is a
critical factor
since
broadband-
service pricing
are still
relatively high in
the region
MENA Broadband Penetration of households Q209, and GDP per capita Q209
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5. Newtec at a glance
• The European market leader in the
DVB satellite broadcasting market
and consumer internet access
market with
• Over 400 customers worldwide
• Award winning Product Leadership
strategy in the Satellite
Communications equipment industry
• A privileged relation with
• A strong product portfolio for TV and
IP applications
• Sustained growth :
‘05: 165 people/23MioEuro
‘09: 275 people/51MioEuro
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6. Newtec at a glance
• The European market leader in the
DVB satellite broadcasting market
and consumer internet access
market with
• Over 400 customers worldwide
• Award winning Product Leadership
strategy in the Satellite
Communications equipment industry
• A privileged relation with
• A strong product portfolio for TV and
IP applications
• Sustained growth :
‘05: 165 people/23MioEuro
‘09: 275 people/51MioEuro
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7. A full range of products
Professional Broadband
IP software
Equipment Systems
Horizon Sat3Play Menos Tellitec
Broadcast & Telco Transceivers for
IP Modulators TelliNet
Modulators Mobile & Terrestrial TV
Broadcast & Telco Receivers for IP Demodulators TelliCast
Demodulators Mobile & Terrestrial TV
Broadcast & Telco
IP Modems TelliShape
Modems
Data Converters IP Appliances ProVision
Frequency
Converters
Redundancy
Switches
OEM (de)mod
boards
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8. Internet broadband : Economics & technologies
• Economics
– Most populated areas first
– GDP per capita
– the price of monthly
subscription fee
– PC penetration
– Education and other
socioeconomic factors.
• Existing technologies
– inherent limitations in
either performance or in
capacity (‘last mile’)
– Line Of Site (LOS)
location from the base
station for wireless
access.
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9. Broadband technologies and distance
• Only satellite is ubiquitously available
• Terrestrial and other wireless solutions become
economically unviable when little subscribers / POP
VDSL 1,3
ADSL+ 2,7
Max Range of broadband technologies (km)
ADSL 5,4
WiMax (NLOS) 8
FTTH 20
Full wireline DTH supplements DTH Enables
HIGH MEDIUM LOW
3G 30 DENSITY DENSITY DENSITY
4G 30
NO BROADBAND
WiMax (LOS) 50
ENCODING AND
CONTENT MANAGMENT
Satellite 3500 CENTER HIGH MID LOW
SPEEDS SPEEDS SPEEDS
> 25 Mbps 6 - 25 Mbps < 6 Mbps
1 10 100 1000 10000
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10. Low cost End-user equipment
IP modem
The Sat3Play® IP modem is
equipped with an Ethernet interface
and therefore can be connected to a
standalone PC or a router.
79cm dish
The installation of the end
user equipment is
as easy as the installation
Most Innovative Company
of a standard TV satellite
of the Year 2008 - Belgium interactive LNB
dish with a TV set-top box.
Ku or KA Transmit & Receive
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11. Internet Broadband for consumers
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12. Introducing a revolution – Ka-band spotbeam
Satellite capacity 1.3Gbps 2.7Gbps 3.8Gbps
Max txp speed 45Mbps 90Mbps 128Mbps
Investment cost 185kEuro 93kEuro 65kEuro
per Mbps
81Gbps
1Gbps
3kEuro
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13. Introducing a revolution – Ka-band spotbeam
Satellite capacity 1.3Gbps 2.7Gbps 3.8Gbps
Max txp speed 45Mbps 90Mbps 128Mbps
Investment cost 185kEuro 93kEuro 65kEuro
per Mbps
Satellite capacity 64Gbps 81Gbps
Max txp speed 800Mbps 1Gbps
Investment cost
per Mbps 4kEuro 3kEuro
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14. Ka-spot beams on Arabsat 5C (2011)
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15. Key challenges to overcome
Even with high potential and the right business model, traps are there…
End-user equipment price
Space segment efficiency
Ease of use
True broadband experience
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16. Key challenges overcome
End-user equipment price
Ease of use
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17. Low cost End-user equipment
IP modem
The Sat3Play® IP modem is
equipped with an Ethernet interface
and therefore can be connected to a
standalone PC or a router.
79cm dish
The installation of the end
user equipment is
as easy as the installation
Most Innovative Company
of a standard TV satellite
of the Year 2008 - Belgium interactive LNB
dish with a TV set-top box.
Ku or KA Transmit & Receive
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18. Easy to install
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19. Self-Install Drives New Business Models
E-commerce
Automated Automated Logistics Install and use
Contract with end-user provisoning
via the e-commerce website
Retail
End-user buys Install and go-online On-line Contract
Automation Start surfing
terminal at shop with minimum SLA with end-user
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20. Key challenges overcome
Space segment efficiency
True broadband experience
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21. Addressing Satellite Network Challenges
Managing Bandwidth Managing Latency
– IP bits/Hertz – TCP acceleration
efficiency – Pre-fetching
– Network efficiency – DNS caching
– Quality of Service – Web caching
– Fair Use Policy
– Lossless Data
compression
– Multicast services
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22. Innovation by Newtec - 4CPM Modulation
Choosen by
as the next
generation
DVB-RCS standard
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23. Improving the IP performance - Tellinet
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24. Result = True Broadband Experience
The Independent Proof
• Germany’s independent leading consumer organization
group, the “Stiftung Warentest”
• Test 11/2009 (www.test.de)
– Satellite and mobile Internet access
• ASTRA2Connect ISPs rating (using Newtec Sat3Play®)
– Filiago: GOOD
– Star DSL: GOOD
– Competitive alternatives: DEFICIENT
– Quality of Internet connection:
Only Sat3Play received
EXCELLENT
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25. Conquering Europe
Keys to success:
• “Triple play” capabilities
– Internet / VoIP / TV
• Always-on true broadband service
experience
• Competitive flat monthly service fee
• Consumer market priced terminal
• Point & Play self installation
• Brand name
• Strong distribution channel
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26. Maritime
Low-cost satellite-based broadband
connections suitable for commercial
and leisure shipping
*Picture source: KNS Inc
Equipment:
• Satellite terminal:
– KNS SuperTrack A9 (85cm)
– ACU (Antenna Control Unit)
• ASTRA2Connect modem
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27. SCADA Application Reference
Supervisory Control And Data Acquisition
for infrastructure, facility and process control management
Smartgrid power management
Water management Renewable energy
Source: www.watchtechnologies.com Source: www.renewablesreviewed.com
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28. Extended Services - WiMax
• Wibox is a French
nationwide provider for
rural areas
• 300 new demands per
month are refused for
Wimax due to no coverage
• Satellite access will
complete areas where
WiMax services are not
available
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29. GSM Backhauling using Pico-Sat Application
Pico-Sat: Pico cell + Sat3Play technology
Pico cell
• miniature 2G Base station
• Covers 7KM diameter with a
10 Meter antenna
+ • supports up to 500 users
Sat3Play:
• Sat3Play has unique
advantages to help the
introduction of Pico cells
in emerging markets.
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30. Pico-Sat: how does it work?
• Omni antenna
• Small satellite dish
• Sat3Play modem
• Pico cell Base Station
• Solar panels 5m²
• Battery pack
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31. Conclusions
• EMEA market offers opportunities for
broadband access over satellite in
different verticals
• Initial investment and operational
costs can be controlled with the right
technology and the right business
model
®
• The Sat3Play solution from Newtec
promises
– Easy to install
– Easy to use
– Easy on the budget
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