This is market research report of chocolate market all over the world. The products and brands of Indian market is presented. The data derived from the various search engine.

2. TABLE OF CONTENTS
1 Introduction........................................................................................................................................................................3
2 Chocolate division...........................................................................................................................................................4
3 Chocolate Industry analysis........................................................................................................................................6
3.1 Top 10 production units with their sales figure:.....................................................................................6
3.2 Market of chocolate in India.............................................................................................................................7
3.3 Famous chocolate brands in India.................................................................................................................7
3.4 Market of chocolate in particular country.................................................................................................8
3.4.1 Key facts of Indian market v/s other market:.................................................................................8
4 Price of product by packaging..................................................................................................................................9
4.1 Cadbury:......................................................................................................................................................................9
4.1.1 Company profile:.......................................................................................................................................10
4.1.2 Micro & Macro environmental analysis:........................................................................................11
4.1.3 SWOT Analysis of Cadbury:..................................................................................................................11
4.2 Hershey’s.................................................................................................................................................................12
4.2.1 Company profile:.......................................................................................................................................12
4.2.2 Packaging of Hershey’s kisses:............................................................................................................12
4.2.3 SWOT Analysis:...........................................................................................................................................13
4.3 Packaging Analysis:............................................................................................................................................13
4.4 Import Export Scenario....................................................................................................................................14
4.4.1 The below line chart shows exports of Cocoa of different countries:.............................14
4.4.2 Exports of following countries in terms of dollar value:........................................................15
4.5 Drivers & Challenges.........................................................................................................................................15
4.6 Upcoming trends:................................................................................................................................................16
4.7 Raw material analysis:.......................................................................................................................................16
5 Demographic Supporting to the markets:........................................................................................................17

3. 1 INTRODUCTION
The report writing is the way to evaluate the information. This report presents the current data
in-depth analysis of the market size, consumer types, future forecast, market share, pricing
variant analysis, the growth area, upcoming trends, raw material analysis and social and cultural
impacts.
Report includes some facts and figures related to performance of this entity in past as well as
future anticipations. This report includes SWOT analysis about the companies in this field. Their
market share, product mix, and especially there special features are mentioned.
Their respective data related to market of chocolate product in particular country by value and
by volume is specified.
Market share is distinguished by region, end users, by channel partners mainly. Data related to
pricing variant analysis and import export scenario are mentioned in it.
Finally upcoming trends and demographic factors support /restriction to the market is specified.

4. 2 CHOCOLATE DIVISION
Chocolate is made from cocoa beans comes from cocoa trees. Then distinct processes are done
on that beans. Depending on the quality of product, manufacturing line up and on the way
additions and removal of the ingredients leads to increase in the product line and differences
solely not in tastes.
Chocolates are classified on the basis of the industry as follows
 Raw Chocolate: The unprocessed chocolate considered to be healthy. It is not mixed
with any other ingredients.
 Unsweetened chocolate:
Also known as bitter chocolate often used in bakery to make cookies, cakes and
brownies. This imparts a very strong deep flavor.
 Dark chocolate: It is known as plain chocolate produce by adding fat and sugar to
cocoa with no milk.
 Bittersweet chocolate: Bittersweet chocolate is chocolateliquor to which more cocoa
butter, sugar, vanilla butter and sometimes lecithin is added.
 Semisweet chocolate: This one’s used for the cooking purpose. It is a dark chocolate
half as much sugar as cocoa, beyond which it is "sweet chocolate.”
 Couverture: Couverture is term used is very rich in cocoa butter. This contain high
percentage of cocoa
Chocolate on basis of geography:
 Africa: This includes countries Côte d’Ivoire, Ghana, Nigeria, Cameroon
 Asia: Includes Indonesia, Malaysia, Papua and New Guinea.
 America: Brazil, Ecuador, Columbia.
 Other countries: Philippines, Sri-Lanka any many other countries.

5. Cocoa statistics from year 2014
Chocolate classification on basis of consumption amount in year 2011:
 Milk chocolate: The solid form of chocolate with added milk in form of powder and can
be in liquid form. 85% of chocolate consumed in USA is milk chocolate.
 Dark chocolate: Dark chocolate is consumed in much as it is considered to healthy.
 White chocolate: It consists of cocoa butter, sugar and milk solids.
68%
16%
15%
1%
16%
Production of cocoa
Asia America other countires
51%
18%
31%
Sales
Milk Chocolate Dark Chocolate White Chcolate

6. 3 CHOCOLATE INDUSTRY ANALYSIS
Even though cocoa beans were discovered in the Americas, about two-thirds of the world’s
cocoa is produced in West Africa. In 2011, 32 percent of all chocolates sales were generated
from Western Europe. According to Euro monitor, the UK had highest chocolate consumption
per person than any other country. On an average, every UK citizen consumes about 11 kg of
chocolates in 2011 and it’s been rising since then.
Milk chocolates type is consumed 50% more compared with any other type of chocolate.
Total consumption of chocolates is 7.2 million tonne according to source.
Barry Callebaut is among the world's largest cocoa producers and grinders, with an average
annual production of 1.7 million tonnes of cocoa producing 40% of world’s production.
3.1 TOP 10 PRODUCTION UNITS WITH THEIR SALES FIGURE:
Source: Candy Industry publishes an annual list of the top 100 global confectionery companies, ranking
them by net sales.
Company Net Sales 2015 (US$ millions)
Mars Incorporation (USA) 18,400

7. * Net sales are the spawn by a companyafter the subtractions ofreturns,allowances for damaged material,or any
discounts allowed.The sales number made known on a company's financial statements is a netsales number
reflecting these deductions.
3.2 MARKET OF CHOCOLATE IN INDIA
The market of the chocolate in previous years has shown exponential growth. In India it has
been growing at the rate of 15% annually. The main cause of that from India accounts for the
20% of world teenagers out of 1.2 billion. So growth rate is high in this niche segment.
The expectation from the Indian market is high with Compound annual growth rate of 23% in
year 2013-2018. In that too expected growth rate of dark chocolate will be more than the milk
chocolates. There is considerable amount of development in this industry due to new
technology.
3.3 FAMOUS CHOCOLATE BRANDS IN INDIA
Market share statistics
Mondelez International (USA) 16,691
Nestlé SA (Switzerland) 11,041
Ferrero Group (Luxembourg / Italy) 9,757
Meiji Co Ltd (Japan) 8,461*
HersheyCo (USA) 7,422
Chocoladenfabriken Lindt& Sprungli AG (Switzerland) 4,171
Arcor (Argentina) 3,000
Ezaki Glico Co Ltd (Japan) 2,611*
Yildiz Holding (Turkey) 2,144

8. Cadbury accounts for 55.1% of market share and some famous chocolates are Dairy milk, 5 star,
gems, perk, silk, bournville and celebration. The celebration packet is more sold on the
commemorativedays.
Nestle has market share of 17% and famous chocolate are kit-kat, alpino, munch, bar one, extra
smooth.
Ferro Rocher occupied 5% of market share with its flagship Ferro-Rocher and other products
are kinder, roffelo, Nutella, Mon Cheri.
Amul known for its white revolution stepped into this too occupying 1.1% market share with
chocolates like milk chocolate, dark chocolate, almond bar.
Mars occupied about 1.1% of market share with its product Snickers, M&M, Galaxy and Milky
Way.
Other brands include Parle, ChocOn India, Lotus, Campco, Candy Man etc. these companies
together occupies 20% of market share.
3.4 MARKET OF CHOCOLATE IN PARTICULARCOUNTRY
3.4.1 Key facts of Indian market v/s other market:
 The per-capita consumption in India is 0.7 kg whereas in China is only 1.2kg which is
very less in comparison with UK i.e.11kg
 The market is going to boom US $2.3billion.
 Indian market going to expect to grow by 22% whereas Brazil by 13% and China by 11%
in these upcoming years.
 India has weak supply chain than China and a lot of scope of innovation possibility is
present.
Cadbury Nestle Ferro Rocher Amul Mars other brands
Market share 55.1 17 5 1.1 1.1 20.7
55.1
17
5
1.1 1.1
20.7
0
10
20
30
40
50
60
Market share
Market share

9. 4 PRICE OF PRODUCT BY PACKAGING
Price of the product depends upon the quantity, type of the product, company, packaging and
other factors are availability of the product. Other pricing strategy plays a vital role. Again if the
product is imported than the tax levied on that may vary.
Taking example of Cadbury and Hershey’s it can be seen.
4.1 CADBURY:
India USA Turkey
Market Value US$ 0 0
CAGR Growth 7 2.2 6
Consumption per-capita (kg) 0.7 3 2
0 0
7
2.2
6
0.7
3
2
0
2
4
6
8
Chart Title
Market Value US$ CAGR Growth Consumption per-capita (kg)

10. 4.1.1 Company profile:
Cadbury is British Confectionary part of Mondelz International from 2012. This company serves
wide range of the product in India and all over the world. Company holds 70 percent of market
share of India. Has also acquired many small firms of chocolates and Kraft foods. Its famous
product here in India are Dairy Milk, Silk, bournville, temptation and other product targeting rich
audience.
Cadbury in bar form is available in various sizes and other flavor too.
For instance 38 and 60 grams pack of Cadbury dairy milk availablein 3 different flavors for Rs40
and Rs60 respectively.
Flavors: Crackle, Fruit and nut, Roast almond.
Other features of this chocolates are their shelf life is 300 days.
In the same way for Rs40 and Rs100 of weight of 31 gram and 80 grams respectively. Bournville
is availablehaving packaging of wrapper with net and shelf life of 270 days.
Flavors: Available are Cranberry, Raisin and Rich cocoa. Cadbury recently introduced the
Cadbury bubbly too.
Cadbury has introduced the celebration chocolate packs targeting hybrid audiencewho want to
have flavor of different chocolate. The campaigning of that is successful with tag line” kuch
meetha ho jaye”.
Celebrations pack comes with lavish packaging. It has amazing feature of combinable have
different of sets chocolates in affordable pricerange.
Cadbury offers wide range of chocolate bars includes Cadbury curly wurly, Cadbury freedo,
Cadbury brunch bar, Cadbury snack, fudge, timeout, star etc.
Cakes and biscuits mini animals, fingers, digestive biscuits, boxer’s bags and dreams. Also ice-
cream and desserts are included.

11. 4.1.2 Micro & Macro environmental analysis:
 Market concentration and competition: Major market is occupied by nestle and Cadbury
and they both have their product in every segment like Cadbury with
5 star and perk vs. Nestle ‘s classic, bar-one, munch, etc.)
 Barriers to entry: This industry is driven by the advertising and Cadbury has spent
millions of rupees in the marketing. Cadbury‘s brand ambassador is Mr. Amitabh
Bachhan known as ace in Bollywood.
 Supply power: Industry uses wide range of raw materials in manufacturing chocolate
products, the main ones heina cocoa beans and other chemicals.
 Cadbury buys its raw materials from suppliers around the world and accounts no more
than 10% of their raw material purchases.
 With increment in price of raw material by 50% Cadbury has many a times decreased the
size of chocolates keeping the MRP same.
 Change in government policies has allowed entry of foreign players, US based chocolate
maker Hershey’s has positioned its brand with joint venture of Godrej.
4.1.3 SWOT Analysis of Cadbury:
Strengths:
 Till now has kept financial strength by increasing the revenue and its profit.
 Acquisitions rules in UK, reduce its dependence on the UK market.
 Overall, Cadbury has been successful through the new products (development) it has to
offer.
Weakness:
 Lack of distribution network.
 Weak position in US market.
 Sales of milk chocolate bars, which account for 24 percent by volume of total sales of
chocolate bars, decreased by 3.7 percent in year 2011.
Opportunities:
 Cadbury has opportunity of expanding in Russia and China.
 For the health conscious people Cadbury can offer the sugar free chocolates.
 Organic chocolates rich in anti-oxidants, Omega-3 can be launched by Cadbury.

12. Threats:
 Cadbury should take the notes of future trends and expand its variety of products.
 Cost of raw material is increasing can be potential threat to Cadbury.
4.2 HERSHEY’S
4.2.1 Company profile:
Hershey’s in year 1894 made its first chocolate and then acquired small firms in these business.
In the year 2011 Hershey’s chocolate were famous in 90 countries. Net sales was $4 billion with
market capital of 10.7$ billion.
Like Cadbury Hershey’s too offer it customer a wide range of products in variety, quality, design,
brand name, sizes etc.
Hershey’s chocolate bar, cookies and cream bar, Hershey’s kisses are most famous chocolates,
nuggets, syrup and dark chocolate are famous.
Hershey’s targets upper class people of India only and foreigners.
There will be no increase in the price but instead weight of the product is reduced. Unlike
Cadbury Hershey’s has partnership with leading soft drink brand Coco cola and many radio
stations as marketing strategy.
In case product is not sold before expiry Hershey’s offers 20% discount on new product many
attractive schemes to store keeper.
4.2.2 Packaging of Hershey’s kisses:
This chocolates were wrapped in foil and had shelf life of few decades. Foil wrappers of different
color is used to wrap such as green, silver etc.
Now various color are used on basis of seasons.
Now it has become a leading brand in chocolate with revenue generation of $6 billion and
confectionary products under 80 brand names.

13. Variety of gift packaging is made availablesame case with the Cadbury.
4.2.3 SWOT Analysis:
Strengths:
 Hershey’s has business of entertainment, restaurants so this is an added advantage.
 Hershey’s has high rating of corporate social responsibility as he established orphan
school and provides housing, parks and other facilities to their employee etc.
Weakness:
 Hershey’s has more long term debt than key competitors.
 Advertisement expenses increased by 46%.
Opportunities:
 Hershey’s severed darker chocolate for health benefits.
 Hershey’s had strong communication hold over customers & suppliers.
 Company can establish factories where plantation is more so that transportation cost can
be reduced.
Threats:
 Price rise of raw material has remarkable impact on the chocolate price.
4.3 PACKAGING ANALYSIS:
 Attractive gift wrapping: For the purpose of occasions like Thanksgiving etc.
 Unique wrapping of chocolates is done by various companies to attract children.
24%
20%
10%7%
20%
19%
percentage
Full Wrap
Cardboard box
Aluminium Wrapper
Plastic Wrapper
Foil bag
Wrapper

14. 4.4 IMPORT EXPORT SCENARIO
 The import duty rate for importing Chocolate bars, and chocolate
sweets into India is 30%, the import VAT is 0%, when classified under Food &
Drinks → Sweets, Snacks & Confectionery → Chocolate Blocks, Bars & Slabs with HS
commodity code 1806.32.00. Additional taxes apply: Landing charges (1% CIF),
Countervailing duty (12.5% (CIFD + Landing charges)), CESS (3% (Duty + CEX (Education
& Higher Education CESS) + Countervailing duty)), Additional Countervailing Duty (4%
(CIFD + Landing charges + Countervailing duty + CESS + CEX (Education & Higher
Education CESS))).
 In India, cocoa demand is about 18000 tonnes during the current year 2016 and is
expected to reach about 30000 tonnes in next 5 years.
 Cocoa production in India has almost tripled in 14 years, rising from 5200 tonnes in 1999
to 15000 tonnes in 2013.
 India produces 0.3% of global cocoa production.
4.4.1 The below line chart shows exports of Cocoa of different countries:

15. 4.4.2 Exports of following countries in terms of dollar value:
Country US $ %of total exports
Germany 4.9 billion 17.9
Belgium 3 billion 10.7
Italy 1.7 billion 6.2
Netherlands 2 billion 7.2
US 1.6 billion 6
France 1.6 billion 5.9
Poland 1.4 billion 5.1
Canada 1.2 billion 4.3
UK 939 million 3.4
Switzerland 869.5 million 3.2
Russia 632.4 million 2.3
Turkey 576.8 million 2.1
Spain 469.4 million 1.7
Among the above countries fastest growing exporters since 2010 are Russia(up 143%),
Netherlands (up 67.6%) ,UK (60.7%) and US (59%). This listed figure are of 2014.
4.5 DRIVERS &CHALLENGES
Drivers:
0
200
400
600
800
1000
1200
1400
1600
Grindings(1000)tonnes Bean Production Processed Cocoa exports %

16.  Chocolate market is driven by the following points:
 Increment of extra income.
 Chocolate gifting trend in modern generation in urban areas on the days of the
celebrations.
 Attractive pricing.
 Population of youth in country.
 Easy availability and long shelf life of chocolateproducts than traditional sweets.
Challenges:
 Increased priced of raw materials, emulsifiers and other products.
 High excise duty.
 High competition in market.
4.6 UPCOMING TRENDS:
The chocolate market will keep on growing at steady pace. As there is rise in population every
year and so the demand cocoa beans and chocolate will keep on increasing. As there are certain
limitation in supply chain in China and India still there are certain regions people have never
tested chocolate so there is humungous scope in this market.
 3D personalized chocolates: This type chocolates in which the customers would decide
the design of the chocolate. The customer can choose different flavor and make their
personalized chocolate and definitely will get amazed chocolate formation in front of
them.
 In the next 2-3 years the big players will try to get in the emerging markets and try
different new products in existing markets.
4.7 RAW MATERIAL ANALYSIS:
 Robobank forecasted a 3rd
consecutive cocoa deficit for 2014/15 crop year that will see
prices rise by 23% for Q3 2013 levels to $3000 per MT by Q3 2014.
 Sugar prices will rise upwards by 8%.
 Increased cost of butter will be there by 31%. In previous year 100gram of butter was
availableat price of $0.26 will be sold at $0.35.
 So ultimately increase the manufacturing of chocolate.

17. 5 DEMOGRAPHIC SUPPORTING TO THE MARKETS:
The population growth resulted increase in demand of chocolate. And according to survey 8 out
of 10 Indian don’t eat chocolate so there is high possibility of the growth.
Investors and hedge fund managers agreed that the price rise in chocolate will not be hamper
the growth of this market of chocolate and people will keep buying chocolate whatever will be
the price.
In India there are designers chocolate having price of Rs2000 which are selling while there are
even some places where people haven’t tested any chocolate.
Demographic which supports the market:
 70% sale is in urban market.
 Increase in purchasing power of Indian consumer.
 Huge growth potential for premium segment.
Demographic which restricts the market:
 Market is crowded and very price sensitive.
 It is the tradition of gifting sweets on celebrations in India.
 Inequality in income levels.