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Enterprises’ network in the social network
era – new paradigms for learning and
collaborating
Gianni Sebastiano
Chairman, Distretto Produttivo dell'Informatica
CFO, Gruppo Exprivia
Apulia IT Cluster
• Puglia has an active ecosystem of small and large IT
businesses.
• These businesses are actively supporting the economic
growth in the Region.
• For more than three years the IT Cluster brings
together and supports the innovation network, by
means a common view of the role that information
technology plays in global competition.
Apulia IT Cluster
90
3
4
3 3 3
Companies Consor a Universi es
Entrepreneurs Associa ons Workers Representa ves (Union) Others
Traditional clusters’ opportunities
• Business synergies
• Research collaboration
• Common services
• Co-marketing
• Common Internet site
• Learn all togheter
Unuseful clusters’ opportunities
• Business synergies … what does it means?
• Research collaboration … did someone see results?
• Common services … but core business
• Co-marketing … cluster brochure, common stand in
fairs
• Common Internet site … whow!
• Learn all togheter … let’s write togehter funded
training project
Concrete (and difficult!) clusters’ opportunities
• “Hard” aggregation
• contractual partnership
• co-marketing
• m&a
• new capital injection
• Redundancies decrease
• Complementarity in products and services’ offer
• Financial cleaning up
• Improved bank and financial conditions
• IP creation and sharing
• Emulating successful behaviors
• Structured support from the University
Lessons learnt – Need to re-consider our clusters’ idea
• Strong common interest (what’s more than “profit”)
• Capital structure merge and reinforcement
• Small and indipendent is not good
• Big is not a monster
• Open and common is not ever good
• Shift from just-social-based-cluster to -
economical-cluster
Thanks for your attention
gianni.sebastiano@exprivia.it
• The ultimate goal of any organizational transformation
should be to create a vibrant and exciting future.
• All transformations require a vision which people can
rally.
• Transformations cannot succeed in business-as-usual
environments.
• When moving to growth, make sure have the best people.

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Enterprises’ network in the social network era – new paradigms for learning and collaborating - Gianni Sebastiano

  • 1. Enterprises’ network in the social network era – new paradigms for learning and collaborating Gianni Sebastiano Chairman, Distretto Produttivo dell'Informatica CFO, Gruppo Exprivia
  • 2. Apulia IT Cluster • Puglia has an active ecosystem of small and large IT businesses. • These businesses are actively supporting the economic growth in the Region. • For more than three years the IT Cluster brings together and supports the innovation network, by means a common view of the role that information technology plays in global competition.
  • 3. Apulia IT Cluster 90 3 4 3 3 3 Companies Consor a Universi es Entrepreneurs Associa ons Workers Representa ves (Union) Others
  • 4. Traditional clusters’ opportunities • Business synergies • Research collaboration • Common services • Co-marketing • Common Internet site • Learn all togheter
  • 5. Unuseful clusters’ opportunities • Business synergies … what does it means? • Research collaboration … did someone see results? • Common services … but core business • Co-marketing … cluster brochure, common stand in fairs • Common Internet site … whow! • Learn all togheter … let’s write togehter funded training project
  • 6. Concrete (and difficult!) clusters’ opportunities • “Hard” aggregation • contractual partnership • co-marketing • m&a • new capital injection • Redundancies decrease • Complementarity in products and services’ offer • Financial cleaning up • Improved bank and financial conditions • IP creation and sharing • Emulating successful behaviors • Structured support from the University
  • 7. Lessons learnt – Need to re-consider our clusters’ idea • Strong common interest (what’s more than “profit”) • Capital structure merge and reinforcement • Small and indipendent is not good • Big is not a monster • Open and common is not ever good • Shift from just-social-based-cluster to - economical-cluster
  • 8. Thanks for your attention gianni.sebastiano@exprivia.it
  • 9. • The ultimate goal of any organizational transformation should be to create a vibrant and exciting future. • All transformations require a vision which people can rally. • Transformations cannot succeed in business-as-usual environments. • When moving to growth, make sure have the best people.