This document summarizes a presentation on B2B e-commerce. It includes:
- Presenters from Forrester Research and Apttus discussing the state of B2B e-commerce and how companies can transition to online sales.
- Statistics on the growing market for B2B e-commerce and buyers' increasing expectations to make purchases online.
- Details of how companies like Neopost USA implemented an e-commerce solution from Apttus to create a unified customer experience across channels.
- A discussion panel where the presenters address topics like implementation, using communities, critical success factors, and getting started with B2B online sales.
Corporate Profile 47Billion Information Technology
Today's Presenters on B2B E-Commerce Transformation
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2. Today’s Presenters
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Andy Hoar
Principal Analyst
Ben Allen
Sr. Director, Sales and Marketing
Raymond Juarez
Apttus Practice Lead
Michael Stone
SVP Marketing, Community Cloud
Steve Rakoczy
SVP, Operations and IT
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• Submit your questions in the Q&A panel throughout the presentation and we will answer
them in the Q&A session at the end
• If at any time you experience issues not seeing the slides change or hearing audio, refresh
your browser by pressing F5
• Any technical problems can also be submitted in the Q&A Panel
• The recording will be sent to all participants post event
• Take part in the conversation on Twitter using #FastIsTheNewBig
Housekeeping
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25. Global leader in mailing solutions and a major player in digital communications and shipping services
The Challenge: Create a multi-channel tool to offer a seamless experience for customers
The Results: A customizable UI and storefront integrated to one product catalog for all customer interactions and
globally scaled multi-channel sales with mobile support
"Neopost USA has two simple goals – improve customer experience
and build long-term loyalty. The Apttus E-Commerce platform allows
us to leverage our Salesforce and Apttus CPQ investments in a single,
integrated solution. Customers enjoy a uniformly superior experience
in the format they prefer – a conversation with a sales professional or
a self-service option on MyNeopost.com."
Steve Rakoczy, SVP Operations & IT,
Neopost USA
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• Consolidate disparate entities: different systems and business processes
throughout organization
• Transform Neopost USA: to focus on technical-based business communications
and shipping solutions to remain competitive and profitable
Neopost USA: The Challenge
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Neopost USA: The Results
• A uniform customer experience
• Modern, scalable E-Commerce solution for easy-
to-expand product offers
• Improved productivity and order accuracy
• Elimination of redundant E-Commerce platforms
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Percent of B2B buyers say
they would rather buy
online
Percent of B2B firms that
actively sell
online
93% 25%
Source: Forrester, April 13, 2015
Are You Selling Where Your Customers Are Buying?
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32. Salesforce as the Foundation for Multi-Channel Commerce
Rapid Cloud Deployment
On World’s #1 Platform
Single Source of Truth For
Customers, Products &
Pricing
Communities Enable Direct
Collaboration with
Customers & Partners
Nimble Salesforce
Administration Enables
Rapid Response
Mobile & Global on Day 1
Established Integration
Frameworks for ERP, Tax,
Payments & More
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33. Panel Discussion
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Andy Hoar
Principal Analyst
Ben Allen
Sr. Director, Sales and Marketing
Raymond Juarez
Apttus Practice Lead
Michael Stone
SVP Marketing, Community Cloud
Steve Rakoczy
SVP, Operations and IT
#FastIsTheNewBig
38. How to Scale your
Selling Strategy
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39. Q&A
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Andy Hoar
Principal Analyst
Ben Allen
Sr. Director, Sales and Marketing
Michael Stone
SVP Marketing, Community Cloud
Steve Rakoczy
SVP, Operations and IT
#FastIsTheNewBig
Raymond Juarez
Apttus Practice Lead