3. MIRUM AGENCY 2015
Delivers a High ROI
When done correctly SEO can deliver nonstop organic traffic that would cost a tremendous amount
of money if it was being paid for through a paid search campaign on a per click basis.
Organic search take on
the second place of the
effectiveness to deliver
ROI
Based on BrightLocal’s data
4. MIRUM AGENCY 2015
SEO Works
SEO is not dead
and it continues to
work. When done
correctly it can
deliver endless and
consistent traffic to
your website.
Source: www.webmynesystems.com
5. MIRUM AGENCY 2015
SEO Will Not Disappear
SEO will never go away. It
continues to evolve over time and
the companies that understand it
are constantly adapting with it and
not skipping a beat
SEO will be around as long as
the Internet is, so it is a good idea
to get involved now instead of
sitting on the sidelines.
6. MIRUM AGENCY 2015
The Competition Does It
Many businesses are under the assumption that SEO only needs to be done until top
rankings are achieved, but that is not accurate at all. Your competition is going after those top
positions as well, so you need to either compete to beat them to it or sit back and let them
take the majority share of traffic for your industry.
7. MIRUM AGENCY 2015
Your Customers Are Mobile & Searching
Ø Mobile traffic continues to
increase at a rapid rate and it is now
outpacing traffic from desktop
computers.
Ø SEO allows your business to be
found by consumers that are
actively looking for the services and
products your business provides.
Ø Mobile search is the future, so you
need to make sure your business
is ready for it.
source: APJII 2014
-2105
8. MIRUM AGENCY 2015
Everyone Looks For Businesses Online
Think about how convenient the Internet is for a consumer.
They can search for a business, review products, review the business, and even make purchases. There is no
denying every business needs a SEO strategy in place to attract organic traffic and be found online.
Source: Statista, 2015, Indonesia
Digital Data
10. MIRUM AGENCY 2015
Know Your Website
During a website update, it is possible that your page URLs may change
(even if you aren’t moving to a new domain). If not handled properly, this can
result in a loss of individual page rankings, culminating in a loss of overall site
visibility in search engines.
Start by creating a list of all the URLs on your website, and identify any
pages that will need to be rerouted with a permanent 301 redirect.
I recommend redirecting all existing site pages whose URLs are
changing, as these URLs may still provide some value for internal linking
and SEO signals.
11. MIRUM AGENCY 2015
Analyze Inbound Links
Inbound links help develop authority for your pages in search. As URLs change, links that point to
your digital content will need to be updated.
Perform an inbound link audit to determine your link profile and create a list of pages that must be
reclaimed, then sort results by sites with the highest domain authority and relevance. Direct links are
preferred over redirected links because they have less moving parts and provide a faster,
clearer path to content.
Ideally, you should contact the webmaster hosting each link pointing to your site and request
for them to update the URL. If this is not attainable due to the number of links or webmaster
inaccessibility, preserve your link juice by establishing 301 redirects that point old URLs to new ones.
If you are purchasing a new URL that was previously hosting another brand’s site, understand that you
will often inherit their backlink profile. Your brand must investigate the source of these backlinks and
update them accordingly to preserve or remove connections as needed.
12. MIRUM AGENCY 2015
Conduct An SEO Audit
An SEO audit can identify the strengths, weaknesses, risks, and opportunities of
your current website.
What To Look For:
ü Missing page titles
ü Duplicate page titles
ü Page titles over 512 pixels
ü Page titles below 200 pixels (Resize to 201 – 482 pixels)
ü Missing H1 tags
ü Duplicate H1 tags
ü Multiple H1 tags
ü Missing meta descriptions
ü Duplicate meta descriptions
ü Meta descriptions over 923 pixels
13. MIRUM AGENCY 2015
Conduct An SEO Audit
What To Look For:
ü Canonical tags
ü Canonicalisation
ü Broken internal/external links
ü Structured markup usage (correct tagging, applicable page usage)
ü Image alt text
ü XML sitemap
ü Robots.txt
ü Duplicate content
ü Pages indexed by Google
ü Site speed and performance
ü URL structure
ü Footer
ü Sitemap
14. MIRUM AGENCY 2015
Live And Breathe Analytics
What To Look For:
ü Crawl errors
ü Mobile usability
ü Broken links (internal and external)
ü Link count (internal and external)
ü Pages indexed
ü Top keywords driving traffic
ü Organic search traffic
