More details about AppFollow for product owners, software developers, mobile marketing managers, ASO experts and etc.

1. What is AppFollow?
https://appfollow.io
Reply to reviews through AppFollow
interface, Slack or any HelpDesk
Tools for mobile game and app developers
to save their time and money
App Store optimization
and analysis of your ASO strategy
Monitor your apps and spy on your
competitors
Receive notifications with updates into
Slack, Discord or Email

2. Part 1 Intro
How to use AppFollow for
keyword search and ASO
strategy analysis

3. Part 1 Intro
How rating affects conversion and
Reviews you should reply first

4. Part 1 Intro
Tools to improve the performance of
your Customer Support team

5. Part 1 Intro
What does Reviews AI think
about your app?

6. Part 2 Basic features
Main app page
Shows how your app page is
displayed on different devices
across different countries

7. Part 2 Basic features

8. Part 2 Basic features
Timeline page
Collects info on updates and new
versions: icons, screenshots,
description, size, promo banner,
etc.

9. Part 2 ASO features
Keywords & ASO
Track the performance of keywords, analyze market leaders
and competitors

10. Part 2 ASO features
Keyword distribution
Identify how each keyword affects your
ASO strategy and installs
Benchmark
Track conversion rates of the best apps
from your category to evaluate the
performance of your own app

11. Part 2 ASO features
ASO Analytics
Collects data on Downloads,
Page Views and Impressions
from Google Play and Apple
Store on one page

12. Part 2 ASO features
Real-time notifications
You can receive notifications by email or into
Slack, Zendesk and 30+ other services
App Featuring
Keep track of featured apps in
App Store to identify new market
leaders

13. Part 2 ASO features
Monitor your app activity
with Slack and Email reports

14. Average rating and featured reviews
affect app installs
Part 2 Rating and Reviews

15. ✭
✭✭
✭✭✭
✭✭✭✭
✭✭✭✭✭
0 % 25 % 50 % 75 % 100 %
Source: Apptentive
Low average rating «kills» conversion
Part 2 Rating and Reviews

16. Part 2 Rating and Reviews

17. Part 2 Rating and Reviews

18. Featured and top chart apps have rating of ~4.5
Source: AppFollow (Today, Games, Top Chart)
Part 2 Rating and Reviews

19. Every day, developers respond to more than
100,000 reviews in the Play Console, and when
they do, we’ve seen that users update their
rating by +0.7 stars on average
Source: Google, May 2019
Part 2 Rating and Reviews

20. Number of reviews depends on product stage
Soft
launch Launch
Growth
New / Beta
versions
Part 2 Rating and Reviews

21. First reviews to reply:
1. Featured/Helpful reviews
Part 2 Rating and Reviews

22. Part 2 Rating and Reviews

23. Part 2 Rating and Reviews
Receive Helpful reviews
separately
You can choose to receive only featured
reviews in the integration settings to
respond more quickly

24. 1. Featured/Helpful reviews
2. Reviews that became worse, e.g. 4 → 1
First reviews to reply:
Part 2 Rating and Reviews

25. Part 2 Rating and Reviews

26. 1. Featured/Helpful reviews
2. Reviews that became worse
3. Long reviews (taking just 1 to 5% of the total
number, but showing the biggest pain-points)
First reviews to reply:
Part 2 Rating and Reviews

27. Part 2 Rating and Reviews

28. Part 2 Rating and Reviews

29. 1. Featured/Helpful reviews
2. Reviews that became worse
3. Long reviews
4. All reviews during soft launch or beta release
First reviews to reply:
Part 2 Rating and Reviews

30. Unexpected negative rating can come from featuring,
a new version release or a bug
Part 2 Rating and Reviews

31. Negative rating is increasing after a new version release
Part 2 Rating and Reviews

32. You can deal with reviews in Zendesk,
Helpshift, etc.
Part 3 Improving performance of Support team

33. Part 3 Improving performance of Support team
Users update up to 15% of reviews after a reply

34. Use tags
Use tags to mark important reviews
and send responses quickly
Part 3 Improving performance of Support team

35. Goal: increase average rating оf reviews with replies
Part 3 Improving performance of Support team

36. Reviews analysis helps to quickly spot:
1. Bugs and crashes
2. Annoying ads and overpricing
3. Difficult game levels and navigation problems
4. Local problems
5. Feature-requests
Handling feedback in a timely manner helps increase user
loyalty and retention
Part 4 Semantic Analysis

37. Weak point analysis
Win the market by finding drawbacks of
your competitors and identifying the best
traffic channels that will perfectly suit your
users.
Semantic Analysis
Keep track of users’ mood and expectations to
make them happy.
Our algorithm is based on machine learning, it
analyses user reaction and shows their
complaints on the chart.
Part 4 Semantic Analysis

38. Part 5 Useful read
Free 10-day trial

39. Useful read
1. How to get featured in App Store
2. How to improve average rating
3. The quick way to identify user problems
4. How to increase user loyalty
5. Why to reply to reviews in App Store and Google Play
Part 5 Useful read

40. Thanks!
Sign Up For Free
Questions?
help@appfollow.io