This is a presentation from a webinar featuring John Jantsch, Founder of Duct Tape Marketing, who will discuss the many ways you can use webinars to help grow your business. He'll be followed by Nicole Kroese, VP of Marketing at Likeable Local, who will share tips on how to use social media to build your webinar audiences and expand your relationship with registrants afterward.
View the webinar recording here: https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=E950D788824B3D
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Winning Webinar Strategies for Small Business
1. web conferencing for small business
Winning Webinar Strategies
for Small Business
Presented by:
Guest speakers:
John Jantsch, founder of Duct Tape Marketing
Nicole Kroese, VP Marketing & Partnerships, Likeable Local
17. Reach out and connect!
ducttapemarketing.com
Duct Tape Marketing
Consultant Network
Duct Tape Marketing
System and
Community
18. #WinningWebinars
PRESENTED BY Nicole Kroese
VP, Marketing and Partnerships
Likeable Local
Nicole@likeablelocal.com
#WinningWebinars | @nicolekroese
19. The key to successfully promoting
your webinar is…
Getting it in front of your target
audience in a scaleable fashion!
#WinningWebinars | @nicolekroese
20. First, ask yourself, “Where are my
prospects hanging out?”
Psst: I bet they are on social media…
#WinningWebinars | @nicolekroese
21. You Guessed It…They’re On Social!
American social media users spend on
average 2.7 hours per day on social media.
That’s 28% of all social activity!
56% of the population goes to Facebook
more than once a day, 29% for Twitter,
14% for LinkedIn
Businesses that use Facebook have increased
sales by 75%
23% of Facebook users check their
account at least 5x per day Source: Adweek, Mashable,
Hubspot, Culture and Youth
#WinningWebinars | @nicolekroese
22. 5 Ways To Promote Your Webinar on
Social
2. Utilize Influencers
4. Advertise Smarter
3. Utilize Employees
6. Repurpose Content
1. Create Buzz with Content
5. Social Interaction During Webinar
#WinningWebinars | @nicolekroese
23. 1. Create Buzz with Content
Create clear, exciting social messaging!
Use Blog posts, Great CTA’s, &
Hashtags
Get your audience pumped!
Try countdowns & feature
speakers/authors.
#WinningWebinars | @nicolekroese
24. Blog Posts
Write a teaser blog to promote your webinar!
#WinningWebinars | @nicolekroese
26. #Hashtags
o Hashtags = trackable
keywords!
o Hashtags let your
tweets become part of
larger conversations to
gain more visibility
#WinningWebinars | @nicolekroese
27. Get Your Audience Pumped!
With countdowns
and posts about
your speakers!
#WinningWebinars | @nicolekroese
28. 2. Utilize Influencers
Pick influential thought leaders
in your industry
Ask yourself:
• “Do they have a big
newsletter list? “
• “Do they have a huge
social following?”
A good partner = doubled
promotion and visibility!
#WinningWebinars | @nicolekroese
29. Create Twitter Lists to Keep Up with Influencers
#WinningWebinars | @nicolekroese
31. 3. Tap Into Your Employees
• Encourage sharing on Facebook, Twitter, &
LinkedIn.
• If your content is great, your employees should be
happy to share!
• Make it easy to share with tools like
and
#WinningWebinars | @nicolekroese
32. • Social advertising is
one of the most
effective & affordable
marketing tools for
small businesses
4. Advertise Smarter
“US social-media ad spend
will top $8.5 billion this year
and reach nearly $14 billion
in 2018”
-Business Insider
#WinningWebinars | @nicolekroese
33. 3 Pillars Of Succeeding With Ads
Set Goals
Reach The Right
People
Scale Smarter
#WinningWebinars | @nicolekroese
34. Set Goals!
"People with goals succeed because they know where
they're going."
-Earl Nightingale
#WinningWebinars | @nicolekroese
37. Reach The Right People
Create an audience to reach who matters to you most!
• Create custom
audiences
• Lookalike audiences
• Saved target groups
Make audiences based
on industry, income, job
title, location, age, gender,
interests, and more!
#WinningWebinars | @nicolekroese
38. Track & report regularly
Double down on what is working
You may be sick of your Ad, your
prospects aren’t!
Adapt to current trends
Always-be-optimizing
Scale Smarter
#WinningWebinars | @nicolekroese
39. A few more Ad tips…
Ad Copy Rules of Thumb:
1. Be Clear and Concise
2. Keep Your Objective
in Mind
3. Always Be Helping
Don’t forget to optimize your
visuals for mobile, too!
Be creative. Be unique. Be Visual.
Visual content is consumed most directly on social media
#WinningWebinars | @nicolekroese
40. 5. Social Interaction During Webinar
1. Live Tweet
• Registrants should know to live tweet and
use the hashtag created
• Have an employee tweet along with the
webinar
• Create a competition on Twitter and offer a
prize to the winner
• ALWAYS respond to tweeting participants
#WinningWebinars | @nicolekroese
41. 2. Live Stream
• Live stream your webinar while it is in
session to can an even larger audience!
#WinningWebinars | @nicolekroese
42. 6. Repurpose Content
Don’t be afraid to repeat great content!
#WinningWebinars | @nicolekroese
46. Post Your Webinar to SlideShare
Be sure your slides get high traffic early!
#WinningWebinars | @nicolekroese
47. Don’t forget about continual promotion…
• Even after the launch, continue
creating buzz!
– Recap the initiative in a blog
post
– Encourage your audience &
employees to keep sharing
the content!
#WinningWebinars | @nicolekroese
49. Likeable Hub
Use thousands of content ideas at your
fingertips and preplan your posts for the most
effective times
#WinningWebinars | @nicolekroese
50. TURBOPOST ™ Technology
Strategically
Repeated Tweets:
Reverb for Twitter
automatically
repeats your posts 5
times to maximize
reach and
engagement
Clicking “TurboPost” turns
your Facebook post into a
“boosted post on your
business’ page to increase
audience reach!
#WinningWebinars | @nicolekroese
52. WANT TO
LEARN MORE?
• Special promo! $200 off Likeable Hub Expert
of Pro!
-Visit LikeableDemo.com to learn more & redeem before
August 31st or call 212-359-4347
-Mention #AnyMeeting
• Try Likeable Hub VIP for free @
LikeableHub.com
#WinningWebinars | @nicolekroese