1. WHAT IS
TOPOGRAPHY?
The art and technique of arranging type to make written language readable
and appealing
It involves selecting typefaces, point size, line length, line spacing (leading), letter
spacing(tracking), and adjusting the space between pairs(kerning)
2. Typeface vs Font
Typeface
A set of typographical symbols and characters. It's
the letter, numbers and other characters that let us
put words on paper and on screen.
Typeface is a family of fonts.
(eg Halvetic Regular, Helvetica Bold, Helvetica Italic,
Helvetica Black)
Font
A complete character set within a typeface, often a
particular size and style.
A font is one weight or style within a typeface
family.
(e.g. Helvetic Regular)
Font andTypeface are not interchangeable
3. Serif and San Serif
Serifs are the small tailing lines from the
edges of letters and symbols, separated
into distinct units for a typewriter or a
typesetter.
Serif fonts are easier to read in printed
work.This is because the serif makes
individual letters more distinctive and
easier for our brains to recognize
quickly.Without the serif, the brain has
to spend longer identifying the letter
because the shape is less distinctive.
San serif is a typeface that does not have the
small projecting features called serifs at the
end of strokes.An important exception must
be made for the web. Printed works
generally have a resolution of a least 1000
dots per inch; whereas computer monitors
are typically around 100 dots per inh
4. Serif
Grotesque: Franklin Gothic
Transitional/Neo Grotesque: Helvetia
Humanist:Tahoma, Gill Sans
Geometric: Futura
San Serif:
Spacing
Kerning:The space between two letters
Tracking:The space between words
Leading:The vertical spacing between lines
of text
