1.
World peace begins in the kitchen
Introducing

2.
Mission
The mission of the company is
1.to serve meals each of which is
tailored exactly to the customers’
requirements, taking into account/
considering their body type, gender,
age, weight, height, medical
conditions, preferences, lifestyle and
fitness goal.
2.Helping people smoothly transition
to veganism by making available
alternative vegan products.
Vision
Improved vegan catering,
nutrition, encouraging
people to adopt and
reward sustainable,
healthy and
compassionate lifestyles.

3.
The
Problems

4.
Problem 1
inability to follow the consulted diet due
to lack of resources.

5.
Problem 2
Difficulty in finding proper nutritive
supplements for various food products.

6.
Problem 3
-egg and/or lactose intolerances
-those that are vegetarians or pescatarians
-those with other health problems
-those with religious practices

7.
1 solution to all
your problems

8.
01
consult a
nutritionist and get
personalized 3x
meals a day.
02
find all vegan
grocery items at
one place

9.
Unique Selling
Proposition:
- providing balanced diet guided by a nutritionist
- one-stop vegan grocery store
-choosing freshly cooked meals instead of processed food for
meal kits

10.
Target
MARKET

11.
you want to
cater to?
Who are the
customers
Demographic:
age-18-45,
income- high income group,
occupation- white collar jobs,
location- urban cities
Psychographic:
lifestyle- service sector employees not able to
focus on their health due to busy routine,
beliefs- people against animal cruelty/believe
in veganism, priority- health concerns
Behavioral:
benefits sought- healthy nutritious appetite,
vegans- reduced risk of certain health
conditions and personal satisfaction.

12.
TRACTION

13.
80+
million
Total Available
Market (TAM)
35M
Serviceable Available
Market (SAM)

14.
Competitive
ADVANTAGES

15.
Advantage 1
Will directly appeal to the
younger demographic segments.
Advantage 2
Opportunity to cash in on
market trends and gain a
competitive advantage, as
veganism grows popular.
Advantage 3
New menu options that
capitalize on the increasing
awareness of the health risks
associated with a high – fat
diets.
Advantage 4
'Specialized' services to meet
specific health and diet needs of
customers.

16.
Financial
Plan

17.
Business
canva

18.
Problem
Revenue Streams: 1. Membership Packages
2. Online Grocery Store.
3. Re-orders
Solution Unique Value
Proposition:
We are focusing on
making a healthy
environment that
prevents animal
extortion and keeps a
constant regulating
check on a person's
diet. It reduces the
number of health
issues and we also
plan on opening an
online grocery market
that will deliver well-
packed food to
prevent unhygienic
touch .
Key Metrics:
The number of sales of
the well cooked food
and the grocery market
will allow us to detect
our success in the
venture
We prevent the
unhygienic touch by
making packaging our
priority.
We prioritize the hiring
of our nutritionists as
it attracts customers
and increases our sales
Unfair Advantage:
1.
2.
Online Website
and application
Social media
platforms
Advertisements
Channels
1.
2.
3.
High Income
Group
Vegetarians
Students
Athletes
Adolescents
Customer
Segments:
1.
2.
3.
4.
5.
Our customers
are determined
to stay healthy
Religious
Beliefs
They want to
prevent animal
exploitation.
Early Adopters:
1.
2.
3.
1.Trouble in finding a
trained professional.
2.Difficulty in
finding proper
nutritive
supplements for
various food
products.
3.other health and
relogious problems
Personalized meal kit.
1.
2. Nutritionist consultancy
services.
3. Pooling from products
different manufacturers

19.
Roadmap
Future

20.
GOAL BARRIERS ACTION PLAN
300 subscribers at the
end of 6 months. (min)
At least 1000 subscribers
in 1 year.
Inclusion of vegan food
for pets and appoint
Vegan Veterinarian
Considering the declining
economy it might be not
feasible for our potential
customers to pay for our
high quality product
Most people don’t prefer
vegan diet for their dogs
because it is difficult for
their dogs to digest high fibre
food.
Clean Eating Challenge
Providing referral code
to existing customers
With the help of
appointing professional
vegan vets, it will help our
potential customers to
provide their pets with a
proper balanced diet and
food they can easily
digest

21.
Meet
THE TEAM
Krati Agrawal
Co-founder
Amaey Bhartiya
Co-founder
Rudraksh Khandelwal
Co-founder
Raghav Mittal
Co-founder
Harshita Jain
Co-founder

22.
Email Address
Kitchenadore5@gmail.com
Phone Number
+919617331231
Get In Touch With Us