1. DIGITAL
W hat is DigItal M a
rketing??
Digital Marketing is the
Marketing and advertising of
business, person, product or
service using online
channels, electronic devices
and digital Technologies.
L E A R N M O R E

2. D I G I T A L M A R K E T I N G
PRESENTATION AND ITS CORE CHANNEL
AGENDA
V I D E O
CONTENT
E M A I L
SOCIAL MEDIA
S E O
S E M
WEBSITE
AFFILIATE
PRESENTATION AND ITS CORE CHANNEL
DIGITAL MARKETING

3. ADVANTAGES A ND DISADVANTAGES
OF EMAIL MARKETING. MARKETING
YOUR PRODUCTS OR SERVICES BY
EMAIL CAN BE A FAST , FLEXIBLE
AND COST-- EFFECTIVE WAY OF
REACHING NEW CUSTOMERS AND
RETAINING EXISTING CUSTOMERS BY
ENCOURAGING REPEAT WEBSITE
VISITS. EMAIL MARKETING CAN
ALLOW YOU TO CREATE TARGETED
AND PERSONALIZED MESSAGES.
EMAIL
MARKETING

4. VIDEO MARKETING IS
USING VIDEOS TO
PROMOTE AND MARKET
YOUR PRODUCT SERVICE,
INCREASE ENGAGEMENT
ON YOUR DIGITAL AND
SOCIAL CHANNELS,
EDUCATED YOUR
CONSUMERS CUSTOMERS
AND REACH YOUR
AUDIENCE WITH A NEW
MEDIUM.
VIDEO
MARKETIN
G
V I D E O

5. CONTENT MARKETING IS A STRATEGIC MARKETING
APPROACH FOCUSED O CREATING AND DISTRIBUTING
VALUABLE, RELEVANT, AND CONSISTENT CONTENT TO
ATTRACT AND RETAIN A CLEARLY DEFINED AUDIENCE AND ,
ULTIMATELY, TO DRIVE PROFITABLE CUSTOMER ACTION

6. SOCIAL MEDIA
SOCIAL MEDIA MARKETING OR SMM IS
A FORM OF INTERNET MARKETING
THAT INVOLVES CREATING AND
SHARING CONTENT ON SOCIAL MEDIA
NETWORKS IN ORDERS TO ACHIEVE
YOUR MARKETING AND BRANDING
GOALS

7. SEO STANDS FOR SEARCH ENGINE
OPTIMIZATION, WHICE IS THE PRACTICE
OF INCREASING THE QUANTITY AND
QUALITY OF TRAFFIC TO YOUR WEBSITE
THROUGH ORGANIC SEARCH ENGINE
RESULTS

8. SEARCH ENGINE
MARKETING A FORM
OF INTERNET
MARKETING THAT
SEEKS TO PROMOTE
WEBSITES BY
INCREASING THEIR
VISIBILITY IN SEARCH
ENGINE RESULT PAGES
SEM

9. A WEBSITE IS A COLLECTION OF RELATED NETWORK WEB
RESOURCES, SUCH AS WEB PAGES, MULTIMEDIA CONTENT, WHICH
ARE TYPICALLY INDENTIFIED WITH A COMMON DOMAIN NAME,
AND PUBLISHED ON A LEAST ONE WEB SERVER.
WEBSITE MARKETING

10. AFFILIATE MARKETING
AFFILIATE MARKETING IS THE PROCESS OF EARNING A
COMMISSION BY PROMOTING OTHER PEOPLE’S
PRODUCT. YOU FIND A PRODUCT YOU LIKE PROMOTE IT
TO OTHERS AND EARN A PIEACE OF THE PROFIT FOR EACH
SALE THAT YOU MAKE

11. WHAT IS SEO ? ? ?
SEO STANDS FOR SEARCH
ENGINE OPTIMIZATION,
WHICE IS THE PRACTICE OF
INCREASING THE QUANTITY
AND QUALITY OF TRAFFIC TO
YOUR WEBSITE THROUGH
ORGANIC SEARCH ENGINE
RESULTS
WHO IS THE SEO
FOUNDER AND
FOUNDATON YEARS??
FOUNDER (LARRY PAGE &
SERGEY)