- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
24. menu
1 Growth Hacking
What is it?
2 Foundation
Product/Market Fit
3 Prepare the growth
Growth Hacker Funnel
4 Get users
The 3 P’s of user
acquisition
25. by @AntoninCohen
> 7 years growing users and sales for
startups in Europe and the US
What is
Growth Hacking?
http://antonin.co/
growth-hacking
26. Aaron Ginn @Aginnt
Head of Growth, Stumbleupon
“A growth hacker lives at the
intersection of data, product,
and marketing."
What is
Growth Hacking?
28. @RyanHoliday
Author of "Growth Hacker Marketing"
"A growth hacker is someone who has
thrown out the playbook of traditional
marketing and replaced it with only what is
testable, trackable, and scalable."
What is
Growth Hacking?
29. @SeanEllis
CEO, Qualaroo and GrowthHackers.com
"A growth hacker is a person
whose true north is growth."
What is
Growth Hacking?
40. @SeanEllis
CEO, Qualaroo and GrowthHackers.com
“The achievement of product/market fit
can be measured according to a specific
metric: when, in a survey, at least 40% of
users say they would be “very
disappointed” without your product or
service.”
Product
Market Fit
45. 1 Get feedback
2 Improve the app
3 Validate Product/Market Fit
4 Transition to growth!
46. Get ready for growth
1 Implement User Analytics
2 Identify Actionable Goals
3 Focus message on Must Have-Benefit
4 Optimize business model & conversions
6 Get a growth team
Designer, copywriter, data analyst and
ideally a developer
47. Growth Hacking
It's all about testing and
optimizing at every step of the
Customer Lifecycle
48. The Growth Hacker Funnel
Defined by Dave McClure
Acquisition
Activation
Retention
Revenue
Referral
56. 1 Push Advertising, Promo Swap, Affiliation
à You coerce users to come to you
2 Pull Content Marketing
à You entice users to come to you
3 Product Referral program
à You use your product itself to bring
them to you
3 ways to get users
Defined by Neil Patel
57. Push Promo Swap
Find companies to promote each other
Swap newsletter, tweets, Facebook post, contest…
58. Pull App Store Optimization
Content
Optimize the first 3 lines, keywords, icon, screenshots, social
proof
59. Content
Optimize the first 3 lines, keywords, icon, screenshots, social
proof
Reviews
Track every day and ask your friends to contribute!
Pull App Store Optimization
60. Pull App Store Optimization
Content
Optimize the first 3 lines, keywords, icon, screenshots, social
proof.
Reviews
Track every day and ask your friends to contribute!
Velocity
Push natural downloads with paid downloads on a short
period of times to get at the top of the App Store.
62. Pull Get featured
Build a Great App
“Make stuff that people want.”
Follow the Guidelines
Design, Name of the app, Users Acquisition…
63. Pull Get featured
Build a Great App
“Make stuff that people want.”
Follow the Guidelines
Design, Name of the app, Users Acquisition…
Utilize New Platform Features
iCloud, Passbook…
64. Pull Get featured
Build a Great App
“Make stuff that people want.”
Follow the Guidelines
Design, Name of the app, Users Acquisition…
Utilize New Platform Features
iCloud, Passbook…
Make it Universal
iPhone, iPad, EN/FR/ES/DE/IT
65. Pull Get featured
Build a Great App
“Make stuff that people want.”
Follow the Guidelines
Design, Name of the app, Users Acquisition…
Utilize New Platform Features
iCloud, Passbook…
Make it Universal
iPhone, iPad, EN/FR/ES/DE/IT
Get in touch with Apple / Google
67. Pull Social Media
Key points
• Social media is useful if you have time to produce
great content related to your product.
• Social media is a marathon.
• Social media is customer service.
68. Pull Social Media
Key points
• Social media is useful if you have time to produce
great content related to your product.
• Social media is a marathon.
• Social media is customer service.
Platforms
• Facebook, Twitter
• Slideshare, Quora, LinkedIn
• Reddit
• Hacker News
• Craiglist
• Meetup
69. Pull Press Relation
Be
persistent
Get
involved
Build
rela(onships
Create
Press
Kit
Develop
Story
Angles
Research
70. à Research
The right contact
1. Define what publications your target audience consumes
2. Focus on the journalists who write on your topic.
The pattern to guess an email
firstname.lastname@domain.com
firstnamelastname@domain.com
Gmail plugin Rapportive
1. Start with a list of possible email addresses.
2. Paste those into a new Gmail message.
3. Rapportive will scour the web to pull up social media profiles
for accounts linked to that email.
71. à Story angles & Press Kit
Right message to right media
Create Press Release dedicated to your target media: high
tech, consumer, your niche market…
Inside your Press Kit
Press release, icon, screenshots, promocode, links to
your social media, video, press page.
Old fashioned mail still works
Send your press kit with cool goodies to the top
journalists & influencers in your target audience.
72. à Build & Get Involved
Do your PR
Spend some times to reach out and create relationships with
top journalists. You are the expert: Share content about your
company, competitors and market.
Follow reporters on Twitter
Engage journalists with relevant messages on Twitter.
Be visible
Write articles and speak at events as much as possible.
Journalists are there to cover it, so it is a good opportunity to
get noticed!
73. à Be persistent
Use Gmail plugin Yesware
Find out who opens your emails.
Create the news
Plan a PR push related to your product every quarter. If you
don’t have any big news, create informative content for your
audience (i.e. survey, statistics).
Be current
Follow up when the journalist has the highest chance to be
interested by your topic (i.e. before holidays for travel app).
74. Product Referral program
Give away your product
Credits, storage, discount, feature, bonus, sample…
Win/Win incentive
User shares his user code and get credits when it’s used
Promote your referral program
Engage your audience and implement social APIs
78. Product Incentivize
Give away your product
Credits, storage, discount, feature, bonus, sample…
Win/Win incentive
User shares his promocode and get credits when it’s used
80. Product API Integration
Don’t force your user to login
They are already connected. Why ask again?
Get activity from social media
What my friends are doing on the app?
81. Product API Integration
Don’t force your user to login
They are already connected. Why ask again?
Get activity from social media
What my friends are doing on the app?
Send activity to social media
What I’m doing on the app?
82. Product API Integration
Don’t force your user to login
They are already connected. Why ask again?
Get activity from social media
What my friends are doing on the app?
Send activity to social media
What I’m doing on the app?
Don’t forget to update!
APIs evolve often
83. Bonus Twitter Growth Hack
1. RSS top 10 blogs
2. Republish
3. Follow back
4. Auto favorite
86. Bonus Be curious
Read as more as possible
Growth Hacking is a big community with and a lot of tactics
you will use tomorrow don’t exist today.
Connect and exchange
This is why you’re here.
Test and try, even if it sounds dirty at first
Bad buzz is still a buzz.
Optimize all the way
Never stop to analyze, optimize and test!
Notas do Editor
Question: How many here are developers? Business?Great. Growth Hacking is the meeting point between engineer and business.
Promise: Highlight the benefits described by your “must have” users (those that say they would be very disappointed without your product).Economics: Implement the business model that allows you to profitably acquire the most users.Optimize: Streamline a repeatable, scalable customer acquisition process by testing multiple approaches and tracking to improve the right metrics.
Achieving product/market fit requires at least 40% of users saying they would be “very disappointed” without your product
PullYou entice them to come to you Blogging or Guest Blogging Ebooks, Guides, and Whitepapers Infographics Webinars Conference Presentations SEO Social Media Contests Marketplaces Deal Sites LOPA2PushYou coerce them to come to you Purchase Ads Promo Swap Affiliates Direct Sales1 Product You entice them to come to you Network Invitations Social Sharing API Integrations Backlinks Incentives Organic