This presentation is an integral part of SEMrush webinar

1. SamJaneNoble
PPC Competitor
Analysis with SEMrush
SEMrush Webinar
S A M A N T H A N O B L E
A u g u s t 2 0 1 9

2. Why is competitor
analysis so
important?

3. # S E M R U S H
Are you spending enough to
compete?

4. # S E M R U S H
Are you missing out any
keywords?

5. # S E M R U S H
Are your ads as compelling as the
competitors?

6. # S E M R U S H
Do you offer the same product,
similar, better or worse?

7. # S E M R U S H
Do you need to offer a discount to
compete?

8. We can’t just
analyse the
competition once;
it needs to be a
regular task

9. Who are you competing with?

10. SamJaneNoble# S E M R U S H
D
A
O
Direct Competitors
Pretty Little Thing | In The Style | Boohoo | Missguided
Aspirational Competitors
ASOS | H&M | Zara | New Look
Online Competitors
Amazon | Ebay
Three types of competitors

11. SamJaneNoble
Introducing Auction Insights

12. SamJaneNoble# S E M R U S H
What level can we use the report at?
KEYWORD
CAMPAIGN TYPE
CAMPAIGN
AD GROUP
ACCOUNT

13. SamJaneNoble# S E M R U S H
What does the report tell us?

14. SamJaneNoble# S E M R U S H
Impression Share

15. SamJaneNoble# S E M R U S H
Average Position

16. SamJaneNoble# S E M R U S H
Overlap Rate

17. SamJaneNoble# S E M R U S H
Sort by overlap rate to find competitors

18. Advertising Toolkit

19. SamJaneNoble
SEMrush Advertising Toolkit

20. SamJaneNoble
Enter the domain to analyse

21. SamJaneNoble
The Domain Overview

22. SamJaneNoble
Advertising Research

23. SamJaneNoble
Track any strategy changes

24. SamJaneNoble
Positions – Estimated Traffic

25. SamJaneNoble
Trends – Estimated Traffic

26. SamJaneNoble
Trends – Keyword Positions

27. SamJaneNoble
Trends – Traffic Cost

28. SamJaneNoble
New vs Lost Keywords

29. SamJaneNoble
Select the month to see new keywords

30. SamJaneNoble
Competitor Positioning Map

31. SamJaneNoble
Other Competitors

32. SamJaneNoble
Ad Copies

33. SamJaneNoble
Ad Copies

34. SamJaneNoble
Pick out key messages

35. SamJaneNoble
Ad Extensions

36. SamJaneNoble
Charts

37. SamJaneNoble
Traffic cost comparison

38. SamJaneNoble
Keyword Gap

39. SamJaneNoble
This highlights the keyword overlap

40. SamJaneNoble
Use this to uncover new keywords

41. SamJaneNoble
Thank you
for listening.
# S E M R U S H
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