Mobile-Friendly Sites by Andrey Lipattsev (Google)

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Mobile-Friendly Sites: Trends and recommendations for 2016 from Google Search. Presentation by Jon from online SEO Conference 6th of November "WebPromo SEOday"

Marketing

andrey
plus.google.com/+AndreyLipattsev
search outreach

Did you mean? AutocompleteSynonyms Universal
Search
Google
Instant
Knowledge
Graph
Intelligence
FeaturesVoice
Search on
Desktop
Google
Now
Voice
Search
Web
answers
Actions
14
Conversational
Context-Based
Search
search
timeline

2015 2016 2012014013
MOBILE
EXCEEDS
THE DESKTOP
2015

74%
of UK consumers have a
smartphone
Source: Mintel Digital Trends (Winter) - UK - December 2014

BY 2020
90%
source: Mobile Report, Nielsen IBOPE –2014 –

40%
of UK online
sales take
place on a
smartphone or
tablet
Source: IMRG and CapGemini, Nov 2014 to Jan 2015 - http://www.imrg.org/index.php?catalog=1769

● mobile-friendly update
● app-indexing
● Google Now

● mobile-friendly update
● app-indexing
● Google Now
● Now on Tap

● mobile-friendly update
● app-indexing
● Google Now
● Now on Tap
● Voice Search

[where is the empire state building]
[i want to see pictures]
[how tall is it]
[who built it]
[when]

[where is the empire state building]
[i want to see pictures]
[how tall is it]
[who built it]
[when] [show me restaurants around there]
[only french]
[actually i prefer italian]
[call the second one]
[how far is it from here]

● mobile-friendly update
● app-indexing
● Google Now
● Now on Tap
● Voice Search
● … more coming!

go mobile
or others will
leave youBEHIND

g.co/developersearch
g.co/appindexing
g.co/mobilefriendly
[google office hours]

THANK
YOU!
slides courtesy of gary / @methode

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Mobile-Friendly Sites by Andrey Lipattsev (Google)

1. andrey plus.google.com/+AndreyLipattsev search outreach

2. my PC at Uni (ca. 2000)

3. my first phone (ca. 2000)

4. first phone I thought cool (ca. 2005)

5. "is there internet on it?"

10. user expectations CHANGED

11. user expectations CHANGED RADICALLY

12. Did you mean? AutocompleteSynonyms Universal Search Google Instant Knowledge Graph Intelligence FeaturesVoice Search on Desktop Google Now Voice Search Web answers Actions 14 Conversational Context-Based Search search timeline

13. 2015 2016 2012014013 MOBILE EXCEEDS THE DESKTOP 2015

14. 74% of UK consumers have a smartphone Source: Mintel Digital Trends (Winter) - UK - December 2014

15. BY 2020 90% source: Mobile Report, Nielsen IBOPE –2014 –

16. 40% of UK online sales take place on a smartphone or tablet Source: IMRG and CapGemini, Nov 2014 to Jan 2015 - http://www.imrg.org/index.php?catalog=1769

17. SEARCHING

18. MAKE FINANCIAL TRANSACTIONS

19. FIND THE BEST PATHS

20. READING EMAIL

21. SEEK ADVICE

22. COMPARE PRODUCTS AND PRICES

23. ● mobilegeddon

24. ● mobilegeddon mobile-friendly update

25. ● mobile-friendly update

26. x ✔

27. ● mobile-friendly update ● app-indexing

28.

29.

30. ● mobile-friendly update ● app-indexing ● Google Now

31.

32. ● mobile-friendly update ● app-indexing ● Google Now ● Now on Tap

33.

34. ● mobile-friendly update ● app-indexing ● Google Now ● Now on Tap ● Voice Search

35. [where is the empire state building] [i want to see pictures] [how tall is it] [who built it] [when]

36. [where is the empire state building] [i want to see pictures] [how tall is it] [who built it] [when] [show me restaurants around there] [only french] [actually i prefer italian] [call the second one] [how far is it from here]

37. ● mobile-friendly update ● app-indexing ● Google Now ● Now on Tap ● Voice Search ● … more coming!

38. 20152009

39. 20152009 Desktop Tablet Smartphone

40. go mobile or others will leave youBEHIND

41. g.co/developersearch g.co/appindexing g.co/mobilefriendly [google office hours]

42. THANK YOU! slides courtesy of gary / @methode