Viveka von Rosen is author of LinkedIn Marketing: An Hour a Day, contributing “expert” to LinkedIn’s official “Sophisticated Marketer’s Guide” and is known internationally as the “LinkedIn Expert”. In this hands-on, 60-minute webinar you will be provided with proven strategies to generate leads using LinkedIn, engaging with them and moving them into the sales funnel.

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• Viveka von Rosen
• Founder of LinkedIntoBusiness.com
• Founder of the #LinkedInChat
• Author of “LinkedIn Marketing:
Hour a Day”
• Contributor to The Sophisticated
Marketer’s Guide to LinkedIn
• Forbes Top 50
@LinkedInExpert www.LinkedIntoBusiness.com

3. LinkedIn Marke,ng: An Hour a Day
Available on Amazon, Kindle and iBooks
“Market and recruit successfully on the world's largest
professional network with this step-by-step guide. You'll
learn how to create, customize, and opHmize your presence
on LinkedIn using expert techniques at every step, from
seJng the right strategies to creaHng headlines, Htles, and
keywords that deliver. Discover liLle-known tricks for
polishing and opHmizing your own or your company's
presence and see how to get the very most out of Groups,
Events, and other LinkedIn features and applicaHons.”

5. LinkedIn
Statistics!
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6. 400 Million Members!
u More than 400 million members
u 2 new members per second
u 100 million active users at any time
u 107 million users in the US
u 70% of users outside the US
u In 200 countries and territories
u Average time on site: 17 minutes

7. LinkedIn is the number one social
network for driving traffic to corporate
websites
#1
The Sophisticated Marketer’s Guide to LinkedIn

8. 91%
distribute
content
• 91% of Marketers
use LinkedIn to
distribute content
@LinkedInExpert www.LinkedIntoBusiness.com

9. 93%
generate
leads
• 93% of Marketers
rate LinkedIn as
effective for
generating leads
@LinkedInExpert www.LinkedIntoBusiness.com

10. LinkedIn drives more traffic to
B2B blogs and sites than Twitter,
Facebook and G+ combined
“
”The Sophisticated Marketer’s Guide to LinkedIn
@LinkedInExpert www.LinkedIntoBusiness.com

11. 65%
acquire leads
§ LinkedIn members are
50% more likely to
engage with a
Company they engage
with on LinkedIn
§ 65% of companies
acquired B2B leads
through LinkedIn
@LinkedInExpert www.LinkedIntoBusiness.com

12. 6%acquir
e leads
1. Innovative Ways to use your Company Page
2. Branding With LinkedIn’s New Hero Image
3. Selling with your Summary
4. Content Marketing with LinkedIn’s New Publisher App
5. Social Selling with the New Messenger Box and CRM
@LinkedInExpert www.LinkedIntoBusiness.com

13. Showcase Your Company
Best Uses for Company and Showcase Pages
LinkedIn members are 50% more
likely to engage with a Company they
engage with on LinkedIn first
f Marketers rate LinkedIn as effective
for generating leads
50%
of companies acquired B2B leads
through LinkedIn65%

14. • 646 x 220 Pixels
• 2000 character description
• CTAs
• Keywords (Specialties)
• Website link
• CONTENT
Company Pages: What You Can Do

15. This is a slide that can be used for large images
If your image takes up the entire slide (blocking out
the header) please ensure it fits within the slide borders
15
Attracting Prospects:
What you can do

16. New Hero Image
q 1400 x 425
q Use outer edges
q Contact Info
q CTA or USP
q Have employees upload too
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17. LinkedIn Summary: Ninja Tricks
• 2000 Characters
• Create in a Word Doc
• Use bullets
• Add links and contact info
• Focus on the WIIFT

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19. Content Marketing with Pulse
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@LinkedInExpert

20. LinkedIn Publisher
ü Crazy Views
ü Searchable in Post Search by
Keywords
ü Possibility of Pulse Channel
@LinkedInExpert

21. • Click on Publish a Post
• Write Post
• Save
• Publish
• Respond
LinkedIn Publisher
@LinkedInExpert

22. Managing Your Network22

23. New Messenger Feature
• LinkedIn’s new “Chat Feature”
• More responsive interaction
• Add Images
• Upload Files
• Add Emojis
• Lose Group Private Messaging

24. New CRM: Keep Track and In Touch
Best Uses for LinkedIn’s Contacts CRM
u Save and Invite
u Notes
u Reminders
u Tagging

25. Save and
Customize
the Invitation!
Save as a Contact
@LinkedInExpert

26. Existing Contacts
(unless Premium)
Take Notes
@LinkedInExpert

27. In Profile
or InBox
Set Reminders
@LinkedInExpert

28. • Segment Contacts by Tags
• Up to 200 Tags
• Multiple Tags
• Private
Tag Your Network
@LinkedInExpert

29. Wrapping Up
ü Who is your target market?
ü How will you connect to them?
ü How will you engage them?
ü How will you be perceived?
ü What are three steps you’ll take within the next
24 hours?
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30. “All humans are entrepreneurs not
because they should start companies
but because the will to create is
encoded in human DNA.
Reid Hoffman, LinkedIn co-founder

31. B2BLinkedInTraining.com

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Skype: Linked.into.Business
970-481-8916
Viveka@LinkedIntoBusiness.com
Let’s Connect

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