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How to build an audience - Affiliate marketing with Craig Campbell

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How to build an audience - Affiliate marketing with Craig Campbell

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This presentation is an integral part of Duda webinar
Join our host Craig Campbell, and Ben Adler, Founder of Keyword Chef, as they discuss how to build and monetize audiences, all while sharing examples from personal experience. You will learn how to build an online community, connect with influencers, validate your product idea, and build a minimal viable product.

This presentation is an integral part of Duda webinar
Join our host Craig Campbell, and Ben Adler, Founder of Keyword Chef, as they discuss how to build and monetize audiences, all while sharing examples from personal experience. You will learn how to build an online community, connect with influencers, validate your product idea, and build a minimal viable product.


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How to build an audience - Affiliate marketing with Craig Campbell

  1. 1. How to Build an Audience and Sell Your Own Products With Ben Adler @ KeywordChef.com
  2. 2. About Ben ● Started building niche websites in 2007 ● Bought and sold sites ● Built various FB groups ● Launched Keyword Chef in 2021
  3. 3. I want to help you do two things: 1. Be inspired to build build your own audience 2. Make your journey easier
  4. 4. Who’s Ready?
  5. 5. What exactly is an “audience”? An audience is a group of people who: ● Know your name and face ● Follow or subscribe to you in some way ○ Mailing list, Youtube, FB group, Twitter, etc…
  6. 6. Popular examples of people with audiences Neil Patel Gary Vaynerchuk Grant Cardone
  7. 7. Why do I need an audience? Aren’t niche sites enough? Niche sites still work, but the game is changing: ● Google algorithm updates can destroy sites overnight ● Many people are looking for video content ● Big players are outsourcing, using expired domains, and using AI content
  8. 8. Building your own audience allows you to ignore the competition
  9. 9. 5 Reasons why you should start building your own audience today
  10. 10. Reason 1: Avoid Google updates Google updates can destroy your site overnight
  11. 11. Reason 2: Less competition ● No need to constantly fight in the SERPs ● When you have an audience, you can deliver new content to them without worrying about SEO
  12. 12. Reason 3: Easier to sell products (or affiliate) ● When you have an audience that already likes and trusts you, selling products becomes much easier ● You can continue to sell to the same audience over and over again
  13. 13. Reason 4: Connect with influencers ● It’s much easier to connect with others that share similar audiences ● These influencers can help with: ○ Backlinks ○ Cross-promotion ○ Being an affiliate for your product
  14. 14. Reason 5: More traffic sources Not only do you get more traffic, but you get to cross promote different traffic sources ● Youtube ● Mailing list ● Fb groups, etc…
  15. 15. Audiences give you more long-term traffic and income
  16. 16. So, how do you get started? ?
  17. 17. The overall strategy 1. Pick your niche 2. Choose a platform 3. Optimize your profile 4. Create content
  18. 18. Goal is to funnel traffic to your own list Join a platform Funnel those users to your own list [You] [Facebook, Youtube, Reddit] [Mailing list, group, etc]
  19. 19. Step 1 - Pick a niche you know well and are passionate about ● If you don’t understand your niche, it will be much harder to build an audience ● My first two software companies failed because I didn’t understand the niches I was in
  20. 20. Finding your niche ● Niches don’t need to be marketing related ● As long as you can help someone with a topic, it can be a niche ● What can you help teach someone else?
  21. 21. A few niche ideas ● Fitness ● Art ● Cooking ● Finances ● Ham Radio ● Fishing ● Tiny Houses ● Wood working ● Programming ● Travel
  22. 22. Step 2 - Choose a platform ● The easiest and fastest way to build your audience is to join existing platforms. ● It’s easier to take advantage of existing traffic than create your own. These platforms already have millions of visits!
  23. 23. Platforms like…
  24. 24. Why I love Facebook ● Every niche is on Facebook ● Very personal (not anonymous) ● Easy to interact ● Easy to optimize your profile ● All you need to do is write content (no video required) ● Easy to create your own group
  25. 25. Step 3 - Optimizing your profile ● Have a professional looking profile picture - ask your photographer friend, no selfies! ● Change cover photo (use Canva for free) to advertise your website or funnel. This could advertise a landing page, mailing list, or group. ● Change bio to explain what you do and add your link ● The goal is to direct users on your profile to your funnel
  26. 26. Step 4 - Join the discussion! ● Start interacting with people in your niche ● Create discussions and answer people’s questions with the most helpful answer possible ● Make sure you are sharing real life results. This will build credibility. ● Okay to be a little promotional at times, but not spammy.
  27. 27. How should I create content? ● Easy rule is “document, don’t create”. Share what you are already learning and working on. ● The more helpful and detailed you are, the better. ● Most people are lazy. Standing out is easy when you put in the extra effort and are consistent.
  28. 28. Content you can make: ● Answer questions ● Case studies ● Share experiments ● Personal opinions ● Helpful guides ● Video Tutorials ● Industry news
  29. 29. It doesn’t matter how much you know, but how much you can help people.
  30. 30. Be yourself - there’s no need to act like a “guru” Remember to be: ● Helpful ● Consistent ● Compassionate
  31. 31. More tips for engagement ● In the beginning, answer everyone's questions ● Don’t make people feel stupid ● Let people know they are cared for and heard ● People notice how you treat others
  32. 32. Compassion isn’t a marketing tactic, it’s a value that helps with marketing
  33. 33. Objection: But doesn’t this take a long time?
  34. 34. Yes, it takes time, but… ● Once you have an audience, the hard part is done ● Your audience is the most important asset ● Be patience and show up everyday. Remember, you are building a business - it will pay off!
  35. 35. Okay, I have an audience, now what? ?
  36. 36. It’s time to monetize! Personal Brand: ● Sell your own product and services Product Expert: ● Become an affiliate for someone else …Or both!
  37. 37. Some product ideas ● Courses ● Group coaching ● Software tools ● Paid newsletters ● Paid Directories ● Consulting ● E-Books ● Templates ● Graphics/designs ● Physical products
  38. 38. Don’t worry about the competition - market saturation is a myth!
  39. 39. Finding the right product idea ● Products can be really simple and profitable at the same time ● The more passive the product, the better ● Some ideas might work better for you than others ● When I first started, I tried courses and learned I didn’t like making them and switched to software
  40. 40. Ideas should be validated ● Before you build anything, you want to make sure there is demand for your product idea. ● Goal is to answer the question, “will people be willing to pay for this?”
  41. 41. How to validate your idea Find a way to give your customer the end result without actually creating the product. Examples: ● AirBNB went door to door taking pictures ● Zappos bought and resold shoes from brick and mortar stores
  42. 42. How I validated Keyword Chef ● I made a post on Facebook offering to do keyword research for people before the software was available ● Customers sent money via paypal ● Each keyword package was $50 and with 20+ customers, I raised over $1000 before launch
  43. 43. If someone buys once, it means you understand their problem But if someone buys twice, it means you’re able to solve that problem
  44. 44. What can you do? ● If you want to create a course, try a webinar ● If you want to make an ebook, make a smaller post ● If you want to make a plugin, do the work manually
  45. 45. Finding your first customers ● Keep it simple - you don’t need any funnels or landing pages ● Just ask your audience. You can send an email or make a Facebook post ● Remember, goal is to validate demand and get feedback
  46. 46. Build your Minimal Viable Product (MVP) ● An MVP is the most simple idea of your product that works ● Try to get feedback as early as possible about your product before building the whole thing ● The worst thing you can do is spend 6 months and thousands of dollars building something that nobody wants.
  47. 47. Simple products > big complicated products Simple products are: ● Easier to build ● Easier to maintain ● Easier to market
  48. 48. The fear of “what if” What if customer asks for something and I don’t have it?
  49. 49. Three answers 1. You can always add it later 2. Customers will always ask for more 3. You don’t have to add everything - and you shouldn’t
  50. 50. Your product should solve one problem and solve it really well.
  51. 51. Your first beta testers ● Doing beta in public can be overwhelming ● Ask 10 people you trust to help test the product while you are developing it ● Use a private facebook group to share updates
  52. 52. Soft launch your product ● Launches don’t need to be big events. Sometimes it’s better if they aren’t. ● You can always launch more than once. Every update, you can tell your audience about it again
  53. 53. How I launched Keyword Chef ● I made a pre recorded video demo with Loom and posted it in my Facebook group ● I didn’t do any funnels or send any emails - simple!
  54. 54. How can I use affiliates to promote my product? ?
  55. 55. Leveraging Affiliates ● Leveraging affiliates can be a huge goldmine ● Many of your affiliates will come from networking with influencers inside your audience ● Having a great product is one of the most important factors to finding good affiliates
  56. 56. How affiliates will promote you Affiliates will help promote your product with: ● Blogs ● Youtube channels ● Courses ● Social media
  57. 57. Getting started with your affiliate program ● Set up the program early. If a big influencer asks to be an affiliate, you want to be ready ● Pay affiliates generously and always on time ● Lifetime recurring commissions are ideal ● 20-50% affiliate payouts are normal depending on the product
  58. 58. How I use affiliates for Keyword Chef ● To prevent fraud and spam, I only work with influencers ● I don’t advertise my affiliate program. Many influencers love my product so they ask to be an affiliate ● Using FirstPromoter for tracking and affiliate management ● Payouts are first of every month for the previous month (makes it easy for me). If you have a lot of refunds, waiting 30 days is better
  59. 59. What to expect from your affiliates ● 80/20 rule: A small handful of affiliates will bring in most of the revenue. ● Half of affiliates won’t bring in anything ● Affiliate tracking isn’t perfect. Always err on the side of your affiliates
  60. 60. Key takeaways ● Building and audience isn’t complicated ● Compassion, dedication, and being helpful will get you far ● Only two things to do to build a business: talk to customers and solve problems!
  61. 61. 90% of marketing is just helping people.
  62. 62. Thank You! Ben Adler ben@keywordchef.com www.KeywordChef.com