This presentation is an integral part of SEMrush&WebPromo webinar, https://www.semrush.com/webinars/

1. #learningWithIm
pact
+ Everything You Ever Needed
to Know About Chatbots
Larry Kim, MobileMonkey
May 14, 2018
@mobilemonkey_

2. #CMCa2z #learningWithIm
pact
Today’s Agenda
1. Why Chatbots? 3. Building
Chatbots
4. My Top Chatbot Marketing Hacks2. Chatbot Basics
5. What Does it
All Mean?
@mobilemonkey_ @larrykim

3. #learningWithIm
pact
3 Random
Facts About
Larry
@mobilemonkey_ @larrykim

4. #learningWithIm
pact
Slightly
Obsessed With
Unicorns
Make PPC
Magical
Again!
@mobilemonkey_ @larrykim

5. Live in Harvard Square, Cambridge, MA
@mobilemonkey_ @larrykim

6. #learningWithIm
pact
WordStream in 2008 vs. 2018
2008 2018
@mobilemonkey_ @larrykim

7. Working on
Creating The
World’s Best FB
Messenger
Marketing
Platform!
@mobilemonkey_ @larrykim

8. World’s Biggest 3-Year
Old Kid (#ppckid)
#ppckid2 due
May 27, 2018!
Me
Wife, Kay Lee,
(Heart Surgeon!)

9. #learningWithIm
pact
Part 1: Why
Marketers
Should Care
About
Chatbots?
@mobilemonkey_ @larrykim

10. 1. Messaging Apps have Surpassed Social Networks
Big 4 Social
Networking
Apps
Big 4
Messaging
Apps
Yet only 1% of businesses can automatically engage w/ customers via messaging.
@mobilemonkey_ @larrykim

11. Most popular Messaging apps in USA
Feb. 2018, Monthly active users (millions)
= No Chatbot API!
@mobilemonkey_ @larrykim

12. @mobilemonkey_ @larrykim

13. Email Marketing
5-10% Open Rates
2. FB Messenger Marketing 10-80x Better
Engagement vs. Email or FB News Feed
FB Messenger Blast
70-80% Open Rates
(Within first 60 minutes!)
FB News Feed
0-1% Organic Post Visibility
Vs.
@mobilemonkey_ @larrykim

14. #CMCa2z #learningWithIm
pact
3. “Live
Chats” are
Slow and
Need to Be
Staffed
24/7
@mobilemonkey_ @larrykim

15. #CMCa2z #learningWithIm
pact
4. Mobile
Conversion Rates
are around 1-2%
(Which is Awful)
@mobilemonkey_ @larrykim

16. #learningWithIm
pact
Introducing Facebook Messenger
Chatbot Marketing!
• +75% Open Rates
• Using the chat platform
people already have
• Without Having to Staff
24/7
• Mobile Friendly
(Conversion Friendly)
@mobilemonkey_ @larrykim

17. #learningWithIm
pact
Part 1: Chatbot Basics
Facebook Messenger Chatbot Building Blocks
@mobilemonkey_ @larrykim

18. 1. This is an
Automated
Chatbot (not a
live person)
2. This Chat is Taking
Place via
Facebook
Messenger.
@mobilemonkey_ @larrykim

19. You Can Build Using the Facebook Messenger API -
https://developers.facebook.com/docs/messenger-platform
@mobilemonkey_ @larrykim

20. Most People Just
Use a Visual
Chatbot Builder!
@mobilemonkey_ @larrykim

21. Basic Chatbot
Content Building
Blocks
@mobilemonkey_ @larrykim

22. Assemble
“Widgets” into
Chat “Pages”
@mobilemonkey_ @larrykim

23. Combining a
Image and Text
Widget on a
Page
@mobilemonkey_ @larrykim

24. Image and text
widgets, viewed
in Messenger
But how to get User
Input? (Like Preferred
Webinar Time)?
@mobilemonkey_ @larrykim

25. @mobilemonkey_ @CMCa2z #cmc18
Quick Questions
& Forms:
Quick Question =
1 question.
Form = Lots of
questions in
sequence
Multiple Choice
Question
Text Input
Question

26. @mobilemonkey_ @CMCa2z #cmc18
Asking Questions
and Saving User
Responses

27. Send ebooks, PDF,
Gift Cards, etc. via
Chat Rather than
Email or Web
Links!
Other Common
Widgets: Send
Video or
Attachments
Videos Are
Fantastic for
Chat!
@mobilemonkey_ @larrykim

28. Two Types of Chatbot Navigation Experiences
Button-Based Navigation
Natural Language
Processing
Vs.
@mobilemonkey_ @larrykim

29. Add a few Keyword
Triggers for your Chat
Pages
@mobilemonkey_ @larrykim

30. The Chatbot AI
analyzes the
intent of the user
request.
Then Serves the
Correct Page
You’ve Previously
Created
@mobilemonkey_ @larrykim

31. Tip: Periodically Review All
“Unanswered Questions” and
either create new content or
point those user queries to
existing content!
@mobilemonkey_ @larrykim

32. #learningWithIm
pact
Part 3. Building
Real Chatbots
@mobilemonkey_ @larrykim

33. #learningWithIm
pact
You Can Chat-Blast Anyone Who
Messages Your FB Page (Please
Message Me!) Subject to a few
Restrictions*
https://facebook.com/ws.larrykim
@mobilemonkey_ @larrykim

34. #learningWithIm
pact
You Get Contact
Information for
Everyone Who
Messages Your FB Page
@mobilemonkey_ @larrykim

35. #learningWithIm
pact
You Can Chat Blast Everyone Who
Ever Who Messaged You in FB
Messenger!
@mobilemonkey_ @larrykim

36. #learningWithIm
pact
Send or Chat Blast or
Schedule a Messenger
Drip Campaign!
@mobilemonkey_ @larrykim

37. I Blasted Neil Patel a
Blog Post w/ My Bot
And He
Read It!
@mobilemonkey_ @larrykim

38. Chat Blasting Restriction #1:
You Must honor all
unsubscribes.
(Type “Stop” or
“unsubscribe” – etc.)
User can also block you and
if your numbers are bad
you will get banned.
@mobilemonkey_ @larrykim

39. Chat Blasting
Restriction #2: The
24+1 Rule
• When a person sends your bot a message, you
have up to 24 hours to send as many messages
as you want.
• You can send one additional message after the
24-hour time limit has expired.
• Every time the user messages you back, the
clock resets.
Tip: Send messages that provoke responses. E.g.:
Do you Love Puppies?
@mobilemonkey_ @larrykim

40. Chat Blasting
Restriction #3: The
Big Loophole – Tags
• You can blast unlimited messages, provided that
the content is non-promotional and fits into the
following categories:
• Non-Promotional Blog Content
• Shipping Updates
• etc.
• Note: This is not
permitted
@mobilemonkey_ @larrykim

41. Chat Blasting Restriction
#4: Another Big Loophole
– Subscription Messaging
– Apply for exemption if
you are sending news,
reminders or personal
trackers
@mobilemonkey_ @larrykim

42. #learningWithIm
pact
Adding a FB Messenger
“Opt-in” Button to All
Website Contact Forms
Will Increase Opt-Ins

43. #learningWithIm
pact
Instead of just
collecting
email
subscribers,
get
Messenger
Subscribers
Webinar Sign Up
Page!
@mobilemonkey_ @larrykim

44. #learningWithIm
pact
Copy and Paste This
Code Into Your Website
Forms
@mobilemonkey_ @larrykim

45. #learningWithIm
pact
Attach Auto-Responders To
Your Facebook Posts
(Respond to People Who
Comment)
TRY:
bit.ly/fb-post-guard
@mobilemonkey_ @larrykim

46. #learningWithIm
pact
Link to Your Bot (Via
Email or Web Pages)
TRY:
bit.ly/fb-blaster
@mobilemonkey_ @larrykim

47. #learningWithIm
pact
Installing FB Chat on
Your Website will
Greatly Increase Your
Messenger Contact List
@mobilemonkey_ @larrykim

48. #learningWithIm
pact
“Send to
Messenger”
Facebook Ads
= 100%
Conversion
Rate*
@mobilemonkey_ @larrykim

49. #learningWithIm
pact
New
“Sponsored
Message” Ad
Format in
Facebook
Messenger
@mobilemonkey_ @larrykim

50. #learningWithIm
pact
“Send to
Messenger”
Facebook Ads
= 100%
Conversion
Rate*
@mobilemonkey_ @larrykim

51. #learningWithIm
pact
Live Operator
Takeover
@mobilemonkey_ @larrykim

52. #learningWithIm
pact
Example User Journey: Qualify, Convert, Nurture
Capture Chat ID Qualify Convert Nurture
@mobilemonkey_ @larrykim

53. #learningWithIm
pact
Mobile vs. Desktop Marketing Automation
Desktop
Mobile
Capture Emails via
Landing Pages
System Sends
Out Email Drip
Campaigns
Capture
Chat IDs
Via Mobile
Pop-Ups
Automatically
Engage Via
Chatbot
@mobilemonkey_ @larrykim

54. #learningWithIm
pact
4. My Top Chatbot
Marketing Hacks
@mobilemonkey_ @larrykim

55. #CMCa2z #learningWithIm
pact
7. Q&A
Automatically Answering
Common Business
Questions
6. Contact Hack
Get User Information for
All Your Bot Users
5. Chat Blasting
Email Marketing on Steroids
3. Contact Manager
Get everyone’s name,
location, photo, language,
etc.
2. Facebook Ads
Convert Ads at 3-5x Higher
Conversion Rates
1. Live Operator Takeover
Jump in on a conversation at
any time!
Larry’s Chatbot Building Hacks
4. Website Plugins
Checkbox Plugin, Website
Popup, Link Plugins, Etc.
@mobilemonkey_ @larrykim

56. #learningWithIm
pact
Chatbots: What
does it All Mean?
@mobilemonkey_ @CMCa2z #cmc18

57. #learningWithIm
pact
Now Entering
Unicorn-Land!
“Be a Unicorn in a Sea of Donkeys”
THANK YOU
@mobilemonkey_ @larrykim