This deck will show you how you can save money and make money using #socialmedia for your real estate business. We teach you how to: • Network like a champ. • Get clients to talk about you 24 hours a day. • Remarket to your audience like Google. • Attract more leads. • Get more buyers at auction. • Use competition intel so you can Crush!

1. The Real Estate Crush
Crush Your Competition on Social Media

2. – Business Insider
“Social Media has surpassed
porn as the #1 activity on the
internet.”

3. So addictive people drive and use their
mobile. Average Facebook user checks in 14x
per day.

4. –Ray White
“How do I get more referrals.”
Questions we Crush in this book
“How do I get more people at auctions?”
“How do I get more leads?”
“How do I setup my Social Media?”
–Century 21
–Harcourts
–McGrath
–Raine & Horne
“How can I get people talking about me all day?
–LJ Hooker

5. –Every Real Estate Agent
“How do I save money and make money
using Social Media?”

6. CrushItem 1:
Century21 is in the business of
selling DREAMS not FLOWERS
WHERE is my dream home?
Image should reflect the dream.
Your page shows them how you make
their dream come true!
Faces in images perform 38% better
Your Picture
Here

7. CrushItem 2:
Hiresomeone to design your page.
The font is too small to see on a mobile
device. The profile image and cover page
do not match.
Contact us and we’ll set you
up with a package that will get you
Crushing!
Your Facebook page is your first
handshake with your future sale. Make it
Crush!

8. CrushItem 3: Network Like A Champ
Connectwith other local businesses
Schools, Shopping
Centers, Community
Centers, Restaurants,
Cinemas, Attractions
Connecting with your
community is how they talk
about YOU all day long.
Use Facebook as your business page

9. –Forbes Magazine
“It will cost you 80% less to retain
customers than to acquire new
customers.”

10. CrushItem 4: Timing
Schedule
content for when your
fans are online.
My fans are not online
between 4pm - Midnight. I
don’t post then unless I’m
testing new features.
Create content based on time and context.
(Next Slide for an example)
Know WHEN to post

11. CrushItem 4: (Example)
Contextis important as we
shared lunch together and my followers
responded to my question.
Make sure your image is GREAT.
Don’t post because you feel like you
have to. Use strategy and audience
data to create posts that CRUSH!
Use interests of your clients to
engage with them. Get to know ‘em
Know WHEN to post. My audience responds
well during lunch and they are #Foodies

12. CrushItem 4: (Example)
Copyis important as
homely.com.au touches on the dream of
the beach and suburbs.
homely.com.au does a fantastic job
uploading their own image and
including link for contact.
Uploading your own link enlarges
the image and attracts more users
to your listing.
Selling the dream not the
house!
Disclaimer: We are in no way affiliated with
homely.com.au

13. – Marketing Science Institute
“Increasing engagement on
community sites by 5% can result in up to
25% increase in revenue.”

14. CrushItem 5: Twitter
Locationis a great way to begin
networking with your current community. RT,
Favorite and follow. Get to know your future
auction attendees.
Expect your next listing and
auction attendee to come from your
online network.
Twitter is for listening. Imagine it as a
giant cocktail party. Don’t run into a
conversation without hearing what is
happening.

15. CrushItem 6: Twitter
Keywords are fantastic
opportunities to listen to competition and
expand your area of expertise.
Link your listing and upload an image
or use your blog to educate your
audience. Help your audience prepare
for their dream home.
You can also listen to what your
competition is doing and saying by using
keywords like these. #Property #RealEstate
#RealEstateAgent #Sale #Listing

16. CrushItem 7: Twitter Images + Timing
Posting on Twitter has to be
short, sweet and punchy. Another
great post by homely.com.au
Schedule your post for optimal
times. You can find your optimal times
over at tweriod.com for a free analysis
for 30 Days. You can also send the
listings a few times over the course of
the week. As long as you engage in
the cocktail party as well.
Upload your image directly to Twitter for up to
55% higher click rate. You can also tag other
users, clients or prospects.
Disclaimer: We are in no way affiliated with homely.com.au

17. CrushItem 8: Lead Generation
Customized ShortStack.com is
a subscription based company
specializing in contests and custom tabs
for your Facebook page.
Look how easy it can be to attract your
next listing and contact your auction
audience. Don’t lose your future buyers with
added clicks.
Ask us how we can build YOU a First
Class page that CRUSHES!

18. CrushItem 9: Know Your Audience
Search by not just your friends but find
friend of friends and those who are not
your friends. It’s a great tool to discover
insights about your competition too!
Look how easy it is to discover your followers
favourite books, cities, college, movies,
political views, religious views and so on.
Use ‘graph search’ to discover other
pages your followers like. This will help you to get
to know them better and create better content for
them.

19. CrushItem 10: Remarket Like Google
Using Facebook Ads
Your Ad will convert because you are talking to
people who already know your brand. This makes
your Ads Uber powerful and will save you $$$$.
Create custom audiences using your email
list, mobile app or website visitors. This is what
Google uses when you search online.

20. CrushItem 11: Benchmark Results
Engagement is what is important on your page.
Reach is the number Facebook SELLS to you to make
you feel good. It doesn’t mean that someone saw
your post, it just means it was on the screen.
Monitor what is happening on
your page. Go to your ‘insights’
page and evaluate. If you’re not
growing then your brand is not
being talked about 24 hours a day.

21. CrushItem 12: Crush Your Ads
Optimize your ads. I
optimized this ad increasing 1800%
and reducing cost by 5x.
Don’t Hit Boost Post. If you do, you’ll spend on average 4-5x
more and you will be targeting the wrong people. Also, be sure
you consistently monitor your ad types and spend to ensure it is
effective.

22. CrushItem Bonus: Develop Community
Create Lists to keep in
touch with current, past and future
clients.
Organize your lists and focus on
the people who matter. When you
locate new prospects, add them to the
appropriate list.
Engage with them. When you see them
post something interesting, favourite it. The
more touch pants and interests you share with
clients, the more they share with others.

23. CrushItem Bonus: Celebrate Wins
Celebrate results in your
world.
Include your team members,
hashtags and local areas of focus so
others can see the results. Expand
your network with results!
Disclaimer: We are in no way affiliated with @LeoKingston or #18002SellHomes

24. CrushItem 13: Say Hello
Say Hello by contacting me direct for a
startup package that will work for you or your
business. You can email me at@crushsocial.net or
head over to Let's Get Crushing
Contact Me Direct for
Your Special
SlideShare Discount
Price
AT@CrushSocial.net

25. – Anthony Thompson
“Go Ye Therefore and Crush!”